1,720,955 research outputs found
The Effects Of Communication And Corpporate Social ResponsibilityIn Public Relations As A Corporate Strategy In Universities Enrolment For Postgraduate Students
No full textFull textThis study was designed to examine the effects of communication and corporate social
responsibility in public relations as a strategy to postgraduate enrollment in KabarakUniversity.
This research employed a case study research design. The target population comprised of the 151
permanent employees in Kabarak University, Kenya. The researcher utilized 30% of the total
population. This gives a sample of 45 respondents. The study adopted closed ended
questionnaire. Data obtained from the study was coded and entered into the computer. They were
subjected to the excel computer program for analysis. Descriptive statistics such as percentages
and frequencies were used to summarize the data. The data was presented in tables, and bar
graphs. The study found that public relations influence student enrollment to the University with
effective strategies being through corporate social responsibility and intensive marketing of
products. Communication was also found to significantly influencing enrolment. It was
recommended that universities top management should incorporate a greater market
orientation into their strategic planning and frequently revise marketing communication tools to
determine their effectiveness in order to have a competitive advantage and gain a big
market share. The study will be significant to the Managers and employees of various
Universities, Government and other stakeholders, it will also add to the existing knowledge with
regard to the effects of public relations in enrollment. Recommendation for further studies was
also advised especially on contribution of school infrastructure and students perceptions on
enrollment
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Effects of Social Media Network Sites on Service Delivery in Hotels in Nakuru Town
No full textFULL TEXTThe importance of social media in enhancing positive relationships between customers and
business cannot be gainsaid. This is because they offer new and innovative ways to communicate
and network via the internet. There are various platforms provided by the social media networks
such as Facebook, LinkedIn, YouTube, Skype, mysite, whatzup and Twitter in the strategic
marketing of products and services for the hotel industry. As such, social media networking has
become an effective form of marketing which has raised the brand awareness, brand loyalty,
customer services and has led to increase in sales. As such it has opened tremendous
opportunities for companies to market their products and services using social media. The aim of
this study was to investigate the effects of social networking in service delivery in the hotel
industry in Kenya. It sought to establish how hotels are utilizing social media in marketing so as
to boost awareness amongst its customers. The theoretical background was based on theories of
social media. In order to explore, identify and suggest workable policies and strategies in the
management of the use of social networking, stratified proportionate sampling procedure has
been used to pick the hotels, the study used questionnaires to collect data. Collected data was
analyzed using statistical package of social sciences (SPSS) version 22 and presented in tables,
figures and charts form. A sample size of 190 employees was used with the end result expected
to give the effects of social networking in the hotel industry and how this strategic change can be
managed to increase productivity in the industry. The research findings of the study is useful to
hotel industry in using social media as a part of its marketing strategy.
The study showed that a huge percentage of 94.1% used social media. This was attributed to the
high usage of internet enable smartphones. There was also a noted higher usage of the social
media among the younger age groups compared to their old counterparts. Facebook and twitter
usage topped the list of the highly used social media networks in the hotel industry that mirrored
their usage in the social lives. There is different prevalence of the usage of diverse social media
networks for different purposes such as marketing, sales, customer service and giving of
information. In the context of marketing, 82.2% of the respondents utilized social media for
marketing purposes of which the face book and Google plus topped the usage. The social media
was used for marketing to give out new product introduction, product features elaboration and
networking with potential customers. In the context of branding, the social media platforms were
used by hotels to elaborate certain aspects of their service and standards. The face book and
twitter formed the highest used platforms for branding. The hotels used the social media
platforms to a higher degree to elaborate on their location, available facilities, technical
expertise of workers, and hotel menu amongst other factors.National Research Fun
The Effect of Product and Process Technological Innovation Strategies on Organization Performance in the Kenya Communication Industry. A Case of Safaricom Kenya: Effect of Product and Process Technological Innovation Strategies on Organization Performance in the Kenya Communication Industry. A Case of Safaricom Kenya
No full textThe accelerating pace of technological innovations has affected many organizations’ performance today. Some firms respond defensively, seeing technology as a problem, while others through strategic use of technological innovation strategies gain permanent advantage. The study analysed the effect of product and process technological innovation strategies on organization performance in the Kenya communication industry. The study adopted ex post facto research design. It used secondary data obtained from company publications, journals, periodicals and internet information. Correlation analysis was also used to establish the relationships that exist between the variables of the study namely innovation and technology management practices and business survival. Analysis of data collected was compared with the theoretical approaches and documentations cited in the literature review. This study contributes to the existing body of scientific knowledge on information systems. Managers responsible for strategy may use the findings to formulate effective monitoring and control systems to metigate against the challenges while formulating and adopting business strategies. Academics and business researchers will borrow from the findings of this research to support literary citations do further research. First the regression results revealed that there was a positive and significant correlation between product innovation strategy and performance (b =0.701, p = 0.000<0.05). Multiple regression analysis confirmed an increase in product innovation led to an increase in performance and this was significant. Further results revealed insignificant relationship between process innovation and performance (b =0.217, p = 0.061>0.05). The study concludes that among the technological innovation strategies included in the study, product innovation strategy had the most influence on performance of Safaricom (K) Limited. From the results the process innovation had no effect on performance of Safaricom (K) Limited
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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