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    Researcher Profile: Wookjae Heo

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    Researcher Profile: Wookjae He

    Researcher Profile: An Inteview with Wookjae Heo, Ph.D.

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    Wookjae Heo is an assistant professor of Consumer Affairs in the Department of Consumer Sciences of South Dakota State University. He earned his doctorate degree in 2016 from the University of Georgia under the guidance of Dr. John E. Grable. Prior to working in academia, he worked for a marketing consulting firm as a strategic marketing planner and consumer research specialist in Korea. Dr. Heo has also been a survey researcher at the governmental research institute, Rural Development Administration. Prior to working at the consulting firm and governmental organization, Dr. Heo received both a master’s and bachelor’s degree in Consumer Sciences from Seoul National University, South Korea. In between his bachelor’s and master’s degrees, Dr. Heo served in the Korean military army as a transportation operator and worked at a township office as a computer assistant

    Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry

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    Jorge Ruiz-Menjivar, Wookjae Heo, and John Grable are contributing co-authors, The Effects of Situational and Dispositional Factors on the Change in Financial Risk Tolerance. pp. 201-220. DOI: 10.4018/978-1-4666-7484-4.ch012 Utilizing the lens of Heider\u27s (1958) attribution theory and Grable and Joo\u27s (2004) conceptual framework, this chapter studies the effect of situational and dispositional attributions on changes in financial risk tolerance. Situational factors are assessed through changes in household situation and changes in macroeconomic factors. For dispositional factors, changes upon sensation seeking attitudes are explored. The data employed in this research come from the 1993, 1994, and 2006 National Longitudinal Survey of Youth (N = 5,449). Results from structural equation modeling indicate that changes in internal attributions have a significant and positive effect (coefficient = 0.12, p \u3c0.01) on the change in risk tolerance, as is true for changes in external attributions where a significant effect is seen (coefficient = 0.30, p \u3c0.01). Thus, the findings from this study support the conceptual framework premised on Heider\u27s attribution theory and Grable and Joo\u27s (2004) conceptual model.https://openprairie.sdstate.edu/consumer-sci_book/1001/thumbnail.jp

    Survey for financial stress and associated factors in 2020

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    Survey for financial stress and associated factors in 202

    Survey for financial stress and associated factors in 2020

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    Survey for financial stress and associated factors in 202

    Survey for financial stress and associated factors in 2020

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    Survey for financial stress and associated factors in 202
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