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KOMUNIKASI BUDAYA PADA MASYARAKAT PULAU ARAR PAPUA BARAT DAYA (STUDI KASUS KOMUNIKASI BUDAYA SEBAGAI CITRA BUDAYA MASYARAKAT KAMPUNG ARAR):
Get PDFArar village has diversity in it, the existence of this diversity is the existence of mixed cultures in Arar village. This makes cultural exchange and communication interaction. Communication in Arar village refers to the daily interaction of local people, symbolic interaction, the formation of cultural images by local people and immigrants, and the realization of harmony and tolerance in daily life. The purpose of this researcher is to observe the daily interaction of local people, the formation of cultural images by local people and immigrants, and the realization of harmony and tolerance in community life. This intercultural communication interaction is influenced by the various cultures in Arar village. This study uses social constructivism theory with a case study approach. Researchers use an interpretive paradigm. The methods used by researchers include interviews, observations, and library research. The results of this study Arar village has diversity, the existence of this diversity creates cultural communication in afar village such as interpersonal communication, symbolic interaction, cultural images, cultural products created, as well as mutual tolerance and maintaining harmony amidst differences in ethnicity, race, and religion. And the relationship between theory and its results has strong relevance in understanding cultural communication in Arar village. This theory emphasizes that knowledge and meaning are built through social interaction and shared experiences. In the context of Arar village, cultural communication occurs when people exchange information, values, traditions through conversation and everyday experiences. This process allows them to form a shared identity and understand the world around them. Through social interaction, local people and immigrants build meanings related to their culture
KOMUNIKASI KEARIFAN LOKAL PEUSIJUK SEBAGAI IDENTITAS DAN CITRA BUDAYA MASYARAKAT ACEH
Get PDFPeusijuk is a cultural heritage of the Acehnese community that embodies deep religious, social, and symbolic values. The background of this study lies in the need to understand peusijuk not merely as a ceremonial ritual, but as a form of cultural communication that contributes to the construction and preservation of Acehnese identity and cultural image. This research aims to explore peusijuk as a form of local wisdom communication that reflects relational identity, shapes cultural imagery, and functions as a medium of social interaction. This study employs a qualitative descriptive method, with data collected through observation, interviews, and documentation. Data analysis was conducted using data reduction techniques, and data validity was ensured through source triangulation. The results show that peusijuk not only strengthens social cohesion within the Acehnese community but also conveys symbolic messages reflecting values such as harmony, gratitude, and blessing. The tradition is capable of adapting to local variations and evolving societal contexts, though it faces challenges from modernization. In conclusion, peusijuk serves as an effective medium of cultural communication that helps maintain local wisdom and reinforces the collective identity of the Acehnese people. Therefore, educational and creative efforts are needed to ensure its relevance and continuity in modern society
Analysis of Social Media Marketing (SMMas) Strategy in Increasing Brand Awareness and Consumer Purchase Intentions
No full textDigital marketing is one of the marketing activity that is currently changing. Social Media Marketing (SMM) is a form of digital marketing favored by marketers, one of which is a marketer from college X. Transformation carried out by marketers solely did not just go with the flow but as a result of the emergence of the Covid-19 Pandemic in 2019. Through the mixed methods research method, the researcher aims to analyze changes in marketing activities from tertiary institution X in increasing brand awareness which aims to encourage consumer buying intentions. Sampling was carried out in two stages: conducting interviews with purposive sampling (marketers and university students X) and distributing questionnaires to students. The study results showed that college marketeer X initially did Business to Business (B2B) marketing and then changed to SMMas (Instagram and Facebook social media). SMMas are also combined with several marketing programs such as student get student, flexible teaching and learning activities, cheap payment schemes, and word changes in the content presented. This change in marketing activity has increased the number of new students from college X by 100% in the odd semester and 20% in the even semester
KEGIATAN PT. KELASKITA EDUKASI DALAM MELAKUKAN KOMUNIKASI PEMASARAN
Get PDFPenelitian ini bertujuan untuk mengetahui kegiatan promosi yang dilakukan Kelaskita dalamdalam komunikasi pemasaran. Penelitian ini menggunakan landasan konseptual dari komunikasipemasaran. Metodologi dalam penelitian ini menggunakan pendekatan kualitatif dengan metodestudi kasus. Data yang diperoleh melalui hasil wawancara, observasi, dan studi dokumentasi.Hasil penelitian menunjukan bahwa: Promosi yang dilakukan Kelaskita dalam media sosialterbilang efektif karena memenuhi aspek pemasaran 4p di dalamnya, di tambah dengan strategitambahan yang digunakan yaitu email campaign, dan push notification. Kemajuan teknologi dankebutuhan masyarakat dilihat Kelaskita sebagai peluang, dan segmentasi yang dibidik yaitupelajar yang akan menghadapi ujian nasional. Dengan target sasaran yaitu pelajar denganpositioning produk platform aplikasi, dimana hal tersebut memiliki potensi yang besar diIndonesia. Adapun pandangan startup yang di temui oleh peneliti adalah pross merintis dan growup merupakan nilai tambah dalam strategi menjalankan perusahaan rintisan. Disampingmembuat inovasi secara berkala dan konsisten dalam melakukan kegiatan promosi
Digital Marketing and Social Media as a Strategy to Increase Brand Awareness: Case Study Increasing the Number of Students on Brand Awareness in Social Media and Digital Marketing Activities in Higher Education X
No full textThis research aims to provide knowledge related to post-covid 19 digital marketing strategies to increase the number of students at private universities in Indonesia. This study uses a qualitative method with a case study approach in data collection. Observing, interviewing, and sorting the required data as well as conducting data validity through data triangulation from experts to confirm the effectiveness of digital marketing activities on social media in increasing brand awareness in the form of interviews to confirm the data obtained. It can be concluded that the university\u27s x strategy in utilizing digital marketing is effective, with an increase of 155% in a period of approximately 1.5 years doing advertisements on social media, Facebook, Instagram, and Google Ads. Promotional strategies for price reductions and tuition installments are the second strategy in marketing activities. Third in this digital marketing communication strategy is the suitability of the target market with copywriting in advertisements and ad creators, namely generation z. These three strategies are strategies for increasing university brand awareness x
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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