204 research outputs found
The Effect of Marketing Mix on Customer Perceived Value and Repurchase Intention of Brand'S In Yangon (Win Thu Aung, 2022)
No full textThe aims of this study are to examine the influence of marketing mix activities on
customer perceived value and to investigate the effect of customer perceived value on
repurchase intention and to analyze the mediating effect of customer satisfaction on the
relationship between customer perceived value and repurchase intention towards
BRAND’S® in Yangon. Descriptive statistics and multiple linear regression analysis are
used to analyze the collected data. Systematic sampling method is used to select 319
respondents to achieve study objectives. The survey results indicate that among the
marketing mix activities of 4Ps, product, price, and place have the positive effect on its
customer perceived value of BRAND’S®. One of the marketing mix activities of product
is the most affecting factor on customer perceived value and promotion does not effect on
customer perceived value of BRAND’S®. Moreover, the study found that customer
perceived value of BRAND’S® has a positive effect on repurchase intention. The study
also reveals that there is partial mediation effect of customer satisfaction on the
relationship between customer perceived value and repurchase intention. This study
suggests that BRAND’S® marketers should focus on creating innovative marketing mix
strategy to increase customer perceived value and repurchase intentio
A possible origin population of pathogenic intestinal nematodes, Strongyloides stercoralis, unveiled by molecular phylogeny
No full textMyo Pa Pa Thet Hnin Htwe Aung, Thanaporn Hortiwakul, Akina Hino4, Teruhisa Tanaka, Miwa Higashiarakawa, Alex Olia, Tomoyo Taniguchi, Soe Moe Thu Win, Isao Ohashi, Emmanuel Igwaro Odongo-Aginya, Khin Myo Aye, Mon Mon, Kyu Kyu Win, Kei Ota, Yukari Torisu, Siripen Panthuwong, Eisaku Kimura, Nirianne M. Q. Palacpac , Taisei Kikuchi, Tetsuo Hirata, Shidow Torisu, Hajime Hisaeda8, Toshihiro Horii, Jiro Fujita6, Wah Win Htike & Haruhiko Maruyama</p
Emerg Infect Dis
No full textCrimean-Congo hemorrhagic fever virus (CCHFV) is endemic in Asia, infecting many animal hosts, but CCHFV has not been reported in Myanmar. We conducted a seroepidemiologic survey of logging communities in Myanmar and found CCHFV exposure was common (9.8%) and exposure to wild animal blood and body fluids was associated with seropositivity
An Analysis of Metaphoric Symbol “Tree” in Myanmar Poem “Pyin Ma Ngote Toe” and Russian Poem “The White Birch”
No full textThis paper compares two poems each describing a “tree” which endured the strike of the war and revived again when an appropriate time came. Myanmar national poet Min Thu Won's poem “Pyin Ma Ngote Toe” (the Old Stump) and Russian poet Alexandrovich Vasilyev's poem (The White Birch) are selected for analysis and comparison as they are similar in a way that both were composed after World War II and, the miserable images of the war and the appearance of each tree before and after the war are perfectly described. The descriptive method is used to compare how the salient features of these two trees in the respective poems symbolize the hard time during the war and the revival of nature as they came about to life again. The students of Russian specialization can be expected to appreciate the aesthetic value of nature and life thereby being able to embrace the historic and cultural beauties of the two countries through their learning and enjoyment of such a genre of literature as poetry
Design and Optimization of Aircraft Configuration for Minimum Drag
No full textThis paper presents a reliable and robust optimization for minimum drag of an aircraft at the conceptual design phase. Firstly, the conceptual design code was developed and existing Single Seat Aerobatic (SSA) aircraft was chosen to validate the reliability of developed code. The resulted data from the developed code showed good agreement with the existing data. Secondly, Sequential Quadratic Programming (SQP) optimizer was created and employed as a tool to explore possible aircraft configurations that are more efficient and less costly than an existing design. The optimized results gave lower Drag and better performance
THE EFFECT OF MARKETING COMMUNICATIONS ON BRAND EQUITY TOWARDS SMARTPHONES: CASE STUDY IN UNIVERSITY FOR THE DEVELOPMENTS OF THE NATIONAL RACES OF THE UNION
No full textThis study aims about the relationship of marketing communication and brand equity. The objective of the study is to
investigate the effects of marketing communication on brand equity. Primary and secondary data are used in this study. Primary data are collected from 148 students by using simple random sampling method in University for The Developments of The National Races of The Union. Primary data were collected through structured survey questionnaires. Descriptive statistics, correlation analysis and multiple regression analysis are applied to analyze the collected data. The result revealed that effective marketing communication has significant effect on brand equity. Advertising has significant effect on all brand dimensions. Sales promotion also has significant effect on three dimensions of brand equity. However, sales promotion has no impact on brand awareness
The Effects of Work Engagement on Individual Work Performance in University of Co-operative and Management, Sagaing
No full textABSTRACT : This study aims about the relationship of work engagement and individual work performance of staffs in University of Co-operative and Management, Sagaing. The objectives of the study are to analyze the effects of work engagement dimensions on task performance, contextual performance and counterproductive behavior of staffs in University of Co-operative and Management, Sagaing. This study uses both primary and secondary data. There are 185 teaching and administrative staffs in University of Co-operative and Management, Sagaing. Primary data are collected from 94 teaching and administrative staffs by using simple random sampling method and these respondents represent (51%) of staffs in University of Co-operative and Management, Sagaing. The structured questionnaire is used to collect these primary data. Descriptive statistics, correlation analysis and multiple regression analysis are applied to analyze the collected data. The study found that dedication is the most important factor in this study. Dedication effects on task performance, contextual performance and counterproductive behavior. Dedication has positive effects on task and contextual performance and negative effects on
counterproductive behavior. Absorption has positive effect on task performance. Therefore, management of university, sagaing should emphasize on work engagement of staffs to increase individual work performance
Effect of different border molding materials on the retention of mandibular complete denture base
No full textThe history of complete denture impression procedures has been largely influenced by the development of new impression materials and techniques. There are various researches for achieving an optimum impression in different ways by different researchers. The problem of retention still plays a main challenging role in mandibular complete denture construction. The aim of this study was to compare the retention of mandibular complete denture bases made by using different border molding materials such as heavy body rubber base, medium body rubber base and modeling compound stick.
Fifteen mandibular completely edentulous patients were selected and three types of border molding impression were made for each patient. First, border molding with heavy body rubber base and final wash impression were made with light body rubber base. For the second, border molding was done using medium body rubber base followed by light body rubber base final wash. Finally, the third impression was made using modeling compound stick for border molding followed by zinc oxide eugenol impression paste for final wash. Three stone master casts were obtained for each patient and three denture bases were fabricated with heat cured acrylic resin. Then, retentive forces were measured after border molding, after final wash impression and on the resultant denture bases.
The results revealed that no statistically significance at (p value > 0.05) among three border molding materials. But denture base made by using medium body rubber base showed the highest mean value (2.227 kgf) of retention followed by that of heavy body rubber base, while that of modeling compound stick showed the lowest mean value. However, on clinical examination, the retention obtained by the three materials was acceptable in fabrication of complete denture for patients.Aung T, Kyaw PP, Win A, Hlaing S, Ko K. Effect of different border molding materials on the retention of mandibular complete denture base: Border molding material on retention of denture. J Clin Dent Rel Res [Internet]. 2020Nov.22;1(1):19-26. Available from: http://www.jcdrr-udmm.com/jcdrr/article/view/1
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