72 research outputs found
Confirmation of Skywalker Hoolock Gibbon (Hoolock tianxing) in Myanmar Extends Known Geographic Range of an Endangered Primate
No full textUnderstanding users’ gratification factors influence on fashion purchase behavior: mediating effect of attitude towards social media advertising
No full textSocial media increasingly shapes people’s thoughts and actions. From a social media advertising perspective, users’ gratification factors influence their purchasing behavior. This study aims to investigate factors that could influence an individual’s online behavioral intentions to purchase fashionable clothing in Thailand. This study employs the purposive sampling technique to collect 214 questionnaires. This study collected the data through Google Forms from a diverse population of young consumers across various industries in Thailand in the third quarter of 2024. This study used Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) to determine the validity and reliability of the indicators and their corresponding constructs. The study confirmed the existence of seven constructs associated with 22 variables. Each variable was accessed using a 5-point Likert scale. This study validated the proposed research framework and its assumptions through Structural Equation Modelling (SEM). The entertainment (β=0.312) and convenience (β=0.347) were found to have a positive impact on attitude towards social media advertising, and attitude towards social media advertising (β=0.697) significantly influences purchase intention. Attitude towards social media advertising exhibits a VAF of 65.9%, confirming its role as a mediating variable. Marketers can use this study’s identification of consumer buying trends in their social media advertising campaigns. Social media advertising requires precise product descriptions and clear visuals to help shoppers find things. Finally, the study provided limitations and recommendations for future research
A Review of the Literature on the Effects of Social Media on Buying Fashion Apparel Intention and Decision
No full textThe fashion apparel industry has radically changed over the period with the impact of technology and the complex integration of business procedures in the contemporary business environment. The initiation of the internet and digital disruption have resulted in extreme changes in fashion clothing that have impacted consumer buying decisions. The review paper aims to evaluate the effect of social media on the buying decisions of Thai consumers in the fashion apparel industry with an assessment of all social media factors impacting the buying decision. The information was gathered from fifty secondary sources, like articles and journals, written about the research topic in the last 5 years. The paper evaluates how the digital environment has a long-term impact on the growth and capability development of the concerned sector
The Function and Value of Verb in Myanmar Language
No full textThis paper is the study of verb's sector in Myanmar language. In
Myanmar language, verb serve the various kind of functions. For these
functions, there can be seen the various changes of meanings. The
aim of this paper is known as the functions, important and values of
verb in Myanmar language
Cryptography System using Efficient Chaos Based Feedback Stream Cipher
No full textToday. More and more information has beentransmitted over the World. The information is not only text, butalso audio, image, and other multimedia Images have beenwidely used in our daily life. This paper presents on efficientchaos based feedback stream cipher (ECBSFC) for imagecryptosystems. The proposed stream cipher is based on the useof ac chaotic logistic map and an external secret key of 256-bit.The initial conditions for the chaotic logistic map are derivedusing the external secret key by providing weight age to its bitscorresponding to their position in the key. Further, new featuresof the proposed stream cipher include the heavy use of dataindependentiterations, data-dependent inputs, and the inclusionof three independent feedback mechanisms. These proposedfeatures are verified to provide high security level. A completespecification for the proposed ECBFSC is given
Discovering of Criminal Patterns in Myanmar Using Fuzzy Clustering
No full textIn these days, there are a lot of crimes are occurring around the world in different variety.
Discovering and predicting crime patterns are crucial issues and become one of the main
community problems for the safety of our environment almost in every country. In this paper,
we have discovered some criminal patterns according to their target types and the crimes types
of Myanmar using fuzzy clustering and CAC algorithm in accordance with their time and
location from spatiotemporal dataset. Moreover, we also presented the usefulness of the fuzzy
clustering algorithm in the real-world application. And at last, we discussed frequently
occurring crimes by the place where it has been targeted and the crimes types in accordance
with the relevant years
Analytical Study on the Publications edited and published by the Burma [Myanmar] Research Society
No full textThe Burma Research Society (BRS) was founded on 29th. March 1910 and had a programmee to Publish, in printed book-form, important texts from Myanmar palm-leaf and parabike paper manuscripts. The BRS did most valuable work in carefully editing and publishing many old manuscripts texts. The famous Myanmar scholar Dr. Pe Maung Tin served as the BRS General Editor for its Text Program from the early 1920s to about 1940 when the Society had to cease its activities due to the Second World War. After Second World War U Wun (Min Thu Wun) and U Tin E made energetic efforts for the BRS. U Wun served asa the General Editor for the New Series.
This Paper describes authors, editors, editions, printing presses, publishing dates, cover style, arrangements, physical descriptions, series numbers, appendixes, indexes, footnotes, and subjects of these books.And also it identifies the performance of editors who were prominent Myanmar and Pali scholars like Saya Lin, Saya Pwa, U Po Sein, BaganWundauk U Tin, U Lu Pe Win, U Chan Mya, U Wun, U Thein Han, and others. Moreover,abilities of ancient Myanmar authors and role of old Myanmar literature are investigated and expressed in this paper
Oxygen Therapy
No full textOxygen therapy is a treatment providing more than 21% oxygen to the patients. It is necessary to take
into account its indications, side effects and prescribing methods. Specific oxygen delivering devices are available
and it is categorised into fixed and variable performance devices. Choice of these devices depends on condition of
individual patients. Oxygen can be prescribed as uncontrolled oxygen therapy or controlled oxygen therapy which
also depends on the disease state of the patients. Risks and benefits of oxygen should be balanced, however it
should not be prevented in any crisis conditio
Making a case for English for specific purposes in China: listening to stakeholders’ voices
No full textAbstract Internationalization in language education has inspired a new look at English for specific purposes (ESP) needs for English as a foreign language (EFL) learning in China. Undergraduate Chinese student-athletes (SAs) currently need to study college English and pass the CET 4 in order to graduate. ESP is postulated as a necessary but hardly exploited approach in China for SAs’ EFL learning. The study is guided by two main research concerns: (1) the SAs’ attitudes towards the current college English course and the inclusion of ESP into the curriculum and (2) stakeholders’ voices on SAs’ immediate needs, future needs, and wants of learning English. Eighteen semi-structured in-depth interviews were conducted with different groups of stakeholders: students, Sports Science graduates, teachers, and university administrators. They agreed that SAs should not be taught only college English but also Sports English to reach a higher level of English language proficiency to fulfil the students’ wants, necessities, and lacks. The authors argue for the inclusion of ESP elements into the current college English curriculum. This will enable SAs to undergo a more meaningful English language experience to meet their current and future EFL expectations. Specifically, the study contributes to a specific dimension of ESP needs for Sports English, which has been left unattended thus far for SAs in the learning of English at the tertiary level
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