1,721,043 research outputs found
Defining the role of social media as a contemporary local area marketing technique in franchising
No full textLiterature on Local Area Marketing (LAM) and social media engagement techniques for franchise businesses is scant, with Direct and Online Marketing the primary focus. It is important for franchise businesses to have a qualified understanding of social media to integrate its use as a LAM technique in their business. Problems facing franchise businesses include confusion over how social media functions within local area marketing strategy, a unified perception over how social media can be used to develop their business, and the lack of a basic theoretical model for social media engagement and LAM guidelines. This chapter examines the role of social media in LAM. It explores the franchise business attitude on new technology adoption including the use of social media. It presents a coordinated framework for the application of social media to increase awareness and enhance franchise business success, providing an important contribution to the franchise industry sector
Correction to: Understanding the process of meanings, materials, and competencies in adoption of mobile banking
Get PDFCorrection to: Electronic Markets (2022) 32: pp.2445-2469: https://doi.org/10.1007/s12525-022-00610-7. The original article was published on 28 November 2022. In the original article the affiliation of authors Wilson Ozuem, Kerry Howell and Silvia Ranfagni are missing. Given here are the complete affiliations.
Muhammad Naeem: School of Business & Management, Arden University, Arden House, Coventry, CV3 4FJ, UK.
Wilson Ozuem: Institute of Business, Leadership and Industry, University of Cumbria, Lancaster, LA1 1QD, UK.
Kerry Howell: Northumbria University, Newcastle, NE1 8ST, UK.
Silvia Ranfagni: Department of Economics and Business, University of Florence, Via delle Pandette, 9, Florence, 50127, Italy.
Corresponding author: Correspondence to Muhammad Naeem
Analysing the role of social media in dialogue marketing and management as a contemporary franchising local area marketing technique
No full textThe role of social media as a contemporary Local Area Marketing (LAM) technique in Dialogue Marketing is not clearly defined. Dialogue Marketing focuses on a structured approach of ongoing interactive communication to form relationships with people (Allan Steinmetz, 1997). According to Webster and Hume (2015) contemporary LAM techniques refer to using digital marketing to build relationships with local community. Problems facing franchise businesses include how to use Dialogue Marketing as a contemporary LAM technique to maximise local community connections as well as to build essential relationships. Advancing previous work in LAM, this study analyses social media's role as a contemporary LAM technique in Dialogue Marketing. It explores the use of Dialogue Management as a tool to enhance Dialogue Marketing for franchise businesses. It presents an integrated framework for the identification of social media adoption levels and how this can enhance franchise business success by providing an important contribution to the franchise industry sector. It concludes by offering a conceptual touchpoint channel model with a view to progressing discourse in the area and uniting current thinking
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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