613 research outputs found
Putting advertising and marketing communications strategy into practice: Case of dutch companies
No full textWillem Verbeke and Andy Mosmans have undertaken a large survey of Dutch companies focusing on how effectively advertising and marketing communications compaigns are implemented. Their interesting results show, among other things, the extensive involvement of top management in advertising policy, that creative advertising copy is subject to little testing by managers, and that companies evaluate advertising agencies on the basis of supplying creative products. The authors conclude generally that managers use advertising less than would be expected in their marketing campaigns.
Putting advertising and marketing communications strategy into practice: Case of dutch companies
No full textWillem Verbeke and Andy Mosmans have undertaken a large survey of Dutch companies focusing on how effectively advertising and marketing communications compaigns are implemented. Their interesting results show, among other things, the extensive involvement of top management in advertising policy, that creative advertising copy is subject to little testing by managers, and that companies evaluate advertising agencies on the basis of supplying creative products. The authors conclude generally that managers use advertising less than would be expected in their marketing campaigns
Preference Inferences from Eye-Related Cues in Sales-Consumer Settings: ERP Timing and Localization in Relation to Inferring Performance and Oxytocin Receptor (OXTR) Gene Polymorphisms
No full textPast physiological evidence, indicates that inferences on the mind of another person (i.e., goals, intentions, beliefs), is a well-defined brain process characterized by specific temporal and spatial properties. This study investigated brain responses during passive viewing (consumers’ role) of branded products (i.e., chocolates, chips, non alcoholic beverages) and preference inferences (sales consultants’ role) from eye-related information. Using EEG methods, event-related potentials (ERPs) were recorded while participants passively viewed pictures of branded products versus when they tried to infer others’ product preferences from eye-related information. ERP amplitudes were examined in two time windows, corresponding to the P3 component and the late positive potential (LPP). Dissimilar brain responses were found for preference inferences compared to passive viewing for the P3 and LPP components. P3 and LPP amplitudes were greater for preference inferences compared to passive viewing. In addition, enhanced P3 and LPP amplitudes were found for preference inferences compared to passive viewing for the High Inferring Performance (HI) as opposed to the Low Inferring Performance (LI) group. Finally, enhanced posterior P3 and LPP amplitudes were found for preference inferences compared to passive viewing for the GG as opposed to the A-allele carrier individuals of oxytocin receptor (OXTR) gene. Taken together, the results suggest that posterior P3 and LPP amplitude during preference inferences from eye-related cues as opposed to passive viewing of branded products reflects increased socially motivated attention allocation required for the social inferring task, for the GG compared to A-allele carrier individuals
A goodness-of-fit test for the random-effects distribution in mixed models
No full text© The Author(s) 2014. In this paper, we develop a simple diagnostic test for the random-effects distribution in mixed models. The test is based on the gradient function, a graphical tool proposed by Verbeke and Molenberghs to check the impact of assumptions about the random-effects distribution in mixed models on inferences. Inference is conducted through the bootstrap. The proposed test is easy to implement and applicable in a general class of mixed models. The operating characteristics of the test are evaluated in a simulation study, and the method is further illustrated using two real data analyses
Sepedon (Parasepedon) hispanica subsp. ruhengeriensis Verbeke 1950
No full textSepedon (Parasepedon) hispanica Loew ssp. ruhengeriensis Verbeke, 1950 Synonym by Verbeke (1964). (Figs 15, 17, 18, plate 9) References to figures: Verbeke 1950 (aedeagus, surstylus); Verbeke 1961 (surstylus). Knutson et al. 1967 (S. h. hispanica: egg; I, II, III instar cephalopharyngeal skeleton and posterior spiracular disc; II, III instar anterior spiracle, puparium). Holotype: ♂, RWANDA: Ruhengeri (sources Kiri), 1800–1825m, 31.viii.1934, (Mission G.F. de Witte) (MRAC). Seen by Knutson in 1978 in IRSNB, Cabinet 41, “Parc National Albert”, Box. 1. Verbeke, 1950 placed his S. ruhengeriensis and four other new species (S. lippensi, S. saegeri, S. simulans and S. uelensis) along with S. trichroocelis Speiser, 1910 in his “Groupe G (Groupe trichrooscelis)” of the subgenus Parasepedon. Verbeke (1963) placed S. parvipennis Steyskal, 1956 in this group, but that species was synonymized under S. saegeri in Verbeke (1963) and confirmed by Verbeke in litt. 1968 in his review of his MS of Knutson (1980). Knutson et al. (1967) noted “ Sepedon h. hispanica was described from one female collected in Andalusia (Loew, 1862). The species was apparently not seen by most European dipterists and its validity was in doubt until it was rediscovered by the senior author in Andalusia in 1964. Specimens were sent to Dr. J. Verbeke, who identified them as conspecific with the type specimen of Loew. Verbeke (1964) placed S. ruhengeriensis Verbeke, 1950 (described from tropical Africa) as a junior synonym of S. hispanica Loew 1862. The populations from Spain and Africa were considered subspecifically distinct and were given the trivial names of S. h. hispanica Loew and S. h. ruhengeriensis Verbeke, respectively. Keys to the six species were presented by Verbeke (1950, 1961). Verbeke (1961) placed the species in 3 “categories” (trichrooscelis + lippensi, saegeri + uelensis, and hispanica + simulans). Recent study of extensive material indicates that there are several additional species in this Group. In West Africa S. hispanica ruhengeriensis is most similar to S. trichrooscelis. In general, specimens of S. h. ruhengeriensis are larger than those of S. trichrooscelis and the femora are more distinctly reddened. The prosternum is usually more densely setose in S. hispanica ruhengeriensis than in S. trichrooscelis. The frons of S. hispanica ruhengeriensis is generally in part yellowish brown, but in S. trichrooscelis it is usually shiny black. NIGERIA: Zaria, Samaru, 1♂, 24.vii.1968 (USNM). Same locality, 1♂, 23.ii.1968; 1♂, 4.iii.1972; 1♂, 2.iii.1967, m. v. trap (IARS) all collected by Deeming); Zaria, Samaru, stream, L. Shika, many adults 26, 28.iii., 2.iv.1973, Deeming, Gadzama & Knutson (USNM). CAMEROUN: Musake, Mt. Cameroun, 1800m, 10♂4♀, no date, Fini (MNHNP); Nyasoso, 1♂, 3.xi.1949, Oldroyd (NHMUK). New records: DEMOCRATIC REPUBLIC OF CONGO: Haut-Ituri, Nioka, 1750m, 1♀, i–ii.1975, P. Schäuffele (SMS); Elizabethville 3♂, 3.ix.1931, A. Mackie (NHMUK); Lake Nganga, 1♂, no date, Allen, Brooks (MCZ); Mt. Selinda 1♀, xi–xii.1936, R.H.R. Stevenson (MCZ). TANZANIA: Dar-es-Salam 1♂ 1♀, vii.1969, Ardö (RD). MALAWI: Limbe 1♂, ix.1916, R.C. Wood (NHMUK). ETHIOPIA: Bahar Dar 1♂, 11.x.1968, K. W. & H. Harde (SMS); 15km W. Addis Ababa 1♂, 12.i.1968, J.W. Boyes (CNC); Managesh Forest, 30km NW Addis Ababa, 1.i.1972, J. Kügler, 1♂, (USNM), 2♂3♀, (TAU); Debra Libanos 1♂, 2.i.1972, A. Friedberg (TAU). Published records. DEMOCRATIC REPUBLIC OF CONGO (Verbeke 1950, 1961, 1963); MOZAMBIQUE (Verbeke 1962b); MOROCCO (Vala & Ghamizi 1991) (= S. h. hispanica). Biology. Knutson et al. (1967), Knutson (2008). Parasitoid/predators of semi-terrestrial Succineidae snails.Published as part of Knutson, Lloyd V., Deeming, John C. & Ebejer, Martin J., 2018, The Snail-killing Flies (Diptera: Sciomyzidae) of West Africa, pp. 67-100 in Zootaxa 4483 (1) on pages 79-82, DOI: 10.11646/zootaxa.4483.1.3, http://zenodo.org/record/143663
Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context
No full textFraming a Trust Game as a Power Game Greatly affects Interbrain Synchronicity between Trustor and Trustee
No full textWe used dual electroencephalography (EEG) to measure brain activity simultaneously in pairs of trustors and trustees playing a 15-round trust game framed as a “trust game” versus a “power game”. Four major findings resulted: first, earnings in each round were higher in the trust than in the power game. Second, in the trust game, reaction time for strategic deliberations was significantly longer for the trustee than the trustor. In the power game, however, the trustee took longer to think about how much money to repay, whereas the trustor took longer to think about how much money to invest. Third, prediction accuracy for the amount exchanged was higher in the trust game than in the power game. Fourth, interbrain synchronicity gauged with the phase-locking value of alpha bands in the brain – especially the frontal and central regions – was higher in the power game than in the trust game. We infer that this last finding reflects elevated mutual strategic deliberation in the power game. These behavioral and neuroscience-based findings give a better understanding of the framing effects of a trust game on the strategic deliberations of both trustor and trustee seeking to attain wealth. Copyright © 2018 Informa UK Limite
I Prefer Robots: Using Interpersonal Attachments Styles and Consumer Neuroscience to Better Understand Customer Experiences in Human-Robot Interaction
No full textConsumer Interest and Marketing Potential of Information on Fish Labels
No full textFood labels are an important source of information to consumers. However, little scientific evidence is available on the type of information consumers seek on product labels and how consumers use food labels. The objective of this study is to assess consumers’ use of mandatory information cues and interest in potential information cues placed on fish labels, packages or shelves in five European countries. A cross-sectional consumer survey was carried out in November-December 2004 in five European countries: Belgium, Denmark, the Netherlands, Poland and Spain and a sample representative for age and region within each country has been obtained. Total sample size is 4,786. The results show a high use of on-label information cues; hence, labels were found as good, and potentially market effective sources of information. Consumers were most familiar with expiry date, price, species name and weight and they felt able to derive clear quality expectations from the information these cues convey. Consumers displayed the strongest interest in an additional information cues, such as safety guarantee and a quality mark for seafood. Cross-country differences in both use and interest in fish information cues were observed.consumer, fish, label, Consumer/Household Economics, Marketing,
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