1,720,966 research outputs found
The Effect of Social Media Marketing on Purchase Decisions Moderated by Product Quality
Full text linkThe study aims to determine the effect of social media marketing on purchase decisions moderated by product quality at McDonald’s/ McD. This research is considered as causal effect research. The respondents are 100 consumers of McD obtained by incidental sampling technique. The results of the data analysis of this research are (1) there is a significant positive effect between social media marketing variables and purchasing decisions, (2) there is a significant positive effect between McD’s product quality variables and consumer purchasing decisions, and (3) there is also a significant positive effect between the purchasing decision variables and social media strengthened by the quality of McD’s products which are able to moderate the two variables.Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing terhadap keputusan pembelian yang dimoderasi oleh kualitas produk di McDonald’s. Penelitian ini termasuk penelitian efek kausal. Penelitian kausal efek adalah penelitian yang bertujuan untuk mengetahui hubungan atau pengaruh antara dua variabel atau lebih. Metode kuantitatif dalam penelitian ini berupa bilangan yang diperoleh dari pengukuran menggunakan skala Likert (5-4-3-2-1). Jumlah populasi dalam penelitian ini tidak diketahui secara pasti. Responden dalam penelitian ini adalah 100 konsumen McD yang diperoleh dengan teknik incidental sampling. Hasil analisis data penelitian ini adalah (1) terdapat pengaruh positif yang signifikan antara variabel pemasaran media sosial dan keputusan pembelian, (2) terdapat pengaruh positif yang signifikan antara variabel kualitas produk McD dengan keputusan pembelian konsumen, dan (3 ) juga terdapat pengaruh positif yang signifikan antara variabel keputusan pembelian dan media sosial yang diperkuat dengan kualitas produk McD's yang mampu memoderasi kedua variabel tersebut
DAMPAK AKSELERASI DIGITAL TERHADAP PERILAKU KONSUMEN ASURANSI JIWA SELAMA PANDEMI COVID-19: PERAN KELOMPOK REFERENSI SEBAGAI VARIABLE MODERASI
No full textThis study is being carried out with the aim of finding out if virtual accelerators have any power in motivating buyers to buy cover during the moderate COVID19 pandemic using a peer group. are not. This study is a descriptive quantitative study. This study used a full sampling approach as the sample was taken of one hundred bedding buyers during the COVID19 pandemic. Collect questionnaire usage statistics for respondents. Analyze the statistics used on this declaration using the Statistcal Package for SocialSciences (SPSS) software. Theimpact ofthis review is that there may be some strength between digital acceleration on consumer behavior, the benchmark group has no impact on consumer behavior. Meanwhile, if the peer-to-peer group mediates between digital acceleration and consumer behavior, it has devastating and far-reaching effects. Therefore, we can conclude that Reference Groups have digital acceleration power for consumer behavior. For the researchers assume that life insurance companies pay special attention to peer groups so they can increase their life insurance purchases during Covid19
Analysis of Digital Marketing Determinants on Customer Loyalty with Customer Satisfaction, Online Promotion and Customer Experience as Mediation Variables
Full text linkThe study's objective is to examine how digital marketing affects customer loyalty, using customer happiness, online advertising, and customer experience as mediating factors for Jakartan Ice Cream Mixue consumers. One hundred randomly selected Ice Cream Mixue customers in Jakarta served as the study's sample. After data processing using SEM Amos 25, research findings indicate that: (1) Digital marketing has no influence on online promotion, but has a favorable and significant impact on customer satisfaction and the whole Ice Cream Mixue experience for customers in Jakarta. (2) The online and customer experience, along with customer happiness, have a noteworthy and favorable impact on the customer loyalty of Ice Cream Mixue patrons in Jakarta. It is allowed for digital marketing to have an indirect impact on customer loyalty through improving customer satisfaction among Ice Cream Mixue customers in Jakarta. (4) It is disputed that online advertising serves as a mediating variable in the indirect impact of digital marketing on the customer loyalty of Ice Cream Mixue customers in Jakarta. (5) It is rejected that customer experience serves as a mediating variable in the indirect impact of digital marketing on the customer loyalty of Ice Cream Mixue customers in Jakarta
Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Honda Vario di Jakarta
Full text linkPenelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui, membuktikan dan menganalisis adanya pengaruh kualitas produk, harga dan promosi terhadap keputusan pembelian sepeda motor Honda Vario di Jakarta. Populasi dalam penelitian ini adalah pemilik sepeda motor Honda Vario di Indonesia. Pengambilan sampel menggunakan metode non probability sampling dengan teknik purposive sampling, data dikumpulkan dengan cara menyebar kuisioner melalui gform dengan jumlah sampel sebanyak 75 responden pemilik sepeda motor Honda Vario di Jakarta. Teknik analisis data dilakukan dengan analisis deskriptif dan inferensial dengan menggunakan alat bantu aplikasi SmartPLS 3.2.9. Hasil dari uji hipotesis adalah sebagai berikut, (1) kualitas produk berpengaruh terhadap keputusan pembelian sebesar 0,272 positif dan signifikan, (2) harga berpengaruh terhadap keputusan pembelian sebesar 0,659 positif dan signifikan, (3) promosi tidak berpengaruh dan tidak signifikan terhadap keputusan pembelian. Sedangkan untuk kontribusi secara bersamaan ditunjukkan oleh besarnya nilai R Square Adjusted yaitu sebesar 0,808 atau 80,8% sedangkan 19,2% oleh faktor lainny
PENGARUH LOGISTIK DAN KEAMANAN DATA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE SAMSUNG PADA E-COMMERCE TOKOPEDIA DALAM SITUASI COVID-19
Full text linkThis research is a quantitative study carried out with the aim of knowing and proving the effect of logistics and security data on purchasing decisions for Samsung smartphone products on Tokopedia e-commerce in the Covid-19 situation involving 100 respondents. The sampling technique used is Non-Probability Sampling. Assistance application when the data uses smartPLS 3.0 by performing the t-test and R-test. The logistic variable is shown by the original results until Logistics gets a value of 0.363. From the statistical test t shows the results tcount 3,423 > t table 1,98472, then logistics has an influence on purchasing decisions. This is in line with the significance value through P Values of 0.001 < 0.05, which means that the logistics variable has a positive and significant effect on the purchasing decision variable, or in other words H1 is acceptable. From the test results on the data security variable on purchasing decisions also has a positive influence. This is indicated by the results of the original sample on data security obtaining 0.583. From the results of the statistical test data processing t shows the results tcount 5,613> t table 1,98472, it can be said that data security has an influence on purchasing decisions. This is in line with the significance value through P Values of 0.000 < 0.05, which means that the data security variable has a positive and significant effect on the purchasing decision variable, or in other words H2 is acceptable
Pengaruh big five personality dan procedural justice terhadap organizational citizenship behavior
No full text
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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