1,720,975 research outputs found
Consumer Socialisation Agency in Vietnam : Understanding Family Decisions in Relation to Sustainable Consumption
No full text
Should TV ads aimed at children be banned in Australia?
No full textThe advertising industry is facing harsh criticism these days: advertising is blamed for the
growth in childhood obesity, materialism and the commercialisation of childhood. Concerned
voices are calling for stricter laws and regulations for advertising that targets children. This
paper examines the situation in countries where advertising targeting children has been
banned in broadcast media. It then evaluates the efficacy of introducing similar regulations in
Australia. Academic literature and recent discussions in the “ban-countries” do not provide
evidence that this type of regulated response has the desired effect, nor do they demonstrate
that advertising leads to, for example, obesity in the first place. It would appear that only
anecdotal evidence supports this connection. This situation should be seen as an opportunity
for the industry to act responsibly, rather than a need to ban advertising to children.
Paper delivered at Australian and New Zealand Marketing Academy Conference, 3-5 December 2007 held at University of Otago, Dunedin, N
Doing More with Less; the Analytical Secrets of Dyadic Data
No full textA strong focus on the indivi
dual and a reliance on
standard statistical methods such as
analysis
of variance (ANOVA) and multiple regression seems to be the norm in marketing
research.
The
dyadic approach to data analysis in under
-
appreciated, although dyadic research
is becoming more common in the social and behavioural sciences. However, a dyadic
ap
proach to data analysis is seldom utilised in marketing and consumer behaviour research.
The core interest in a dyadic design is the analysis of the relationship between the dyad
members. This is rather different to a regular individual design where the in
terest lies in
independent replication. The most common dyadic design is one in which two persons are
measured on the same set of variables
(Alferes & Kenny, 2009)
. To illustrate the dyadi
c
approach to data analysis, this study looks at the relationships between parents
’
and children
’
s
view of each others knowledge about computer related products
Reciprocal Consumer Socialisation: Implications for Social Marketing and Sustainable Consumption
No full textThis paper investigates reciprocal consumer socialisation in families with
a particular
focus on the influence adolescent children have over their parents. A dyadic method
of analysis was used to determine the level of influence young people have on the
decision making of their parents with regard to the consumption of
environmen
tally
sustainable
products. Our research shows that parents are, not only influenced by their
adolescent children, but also that they rely on their children for advice about products
that they are unfamiliar with. We have identified that there are a number
of arenas
where parents cede expert power
to
their children
. One such area of social expert
power could be with regards to environmentally sustainable products. We present a
successful model of reciprocal consumer socialisation that may be used by socia
l
marketers to develop communication campaigns in social change areas that require
family decision
-
making outcomes. --Conference held Perth, 28-30 November
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Myths, heroes and folklore: craft breweries delving into place for their brand narratives
No full textFamily holiday decision making: the knowledge and influence of adolescent children and parents
No full textThis paper investigates the influence adolescent\ud
children have over their parents\ud
with regards\ud
to holiday decisions\ud
. A dyadic method of analysis was used to determine the level of\ud
influence young people have on the decision making of their parents.\ud
Our research shows that\ud
the families in general do not s\ud
ee\ud
their adolescent children\ud
as more knowledgeable than the\ud
parents when it comes to holidays\ud
.\ud
However, the level of knowledge the family perceives the\ud
child to have is strongly related to how much influence the child then has over the parent.\ud
Also, the le\ud
vel of „expertness‟ the family attribute to the child is strongly related to the\ud
family‟s attitude towards the child as a socialisation agent for the parent. Parents knowledge\ud
on the other hand, is not related to how influenced they are by their children.\ud
Finally,\ud
daughters have a larger impact on their parents‟ holiday decisions than sons. --Conference held Perth, 28-30 November
Secondary Consumer Socialisation of Adults
No full textThis study investigates whether adult consumers’ general predispositions towards\ud
consumption change as a result of social interaction with their adolescent children. To\ud
illustrate the concept of secondary consumer socialisation of parents by children ‘Computer\ud
Related’ and ‘Small High-Tech’ products were examined; assuming that children are likely to\ud
be more interested and better informed than their parents about these categories. The study\ud
used dyadic data analysis to investigate relationships and to assess the level of dyadic\ud
agreement about how adolescents influence their parents’ consumption patterns. The findings\ud
suggest that both parents and children agree to a high level of influence and interaction about\ud
these product categories. However, the parent’s interest and knowledge remains low for both\ud
categories compared with their children
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