1,720,953 research outputs found
Effects of Strategy Implementation on the Performance of Digital Media Industry in Kenya
No full textA Research Project Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Degree of Master of Business Administration (MBA)The increasing competition of digital media space and the high demand of real time news
content has completely changed the media industry as we traditionally knew it. The change has brought about new challenges which has resulted in formulation and implementation of digital media strategies to help cope with these challenges. One Key area that the media houses have used to rate the effects i f these strategies on performance of their digital platform is analyzing their platforms financial performance in terms of sales level. This formed the basis of this study with the purpose* of the study being to determine the effect of digital strategy implementation on organizational performance looking at the digital media industry also known as online news platforms. The study is guided by the following specific objectives; to determine the extent to which innovative digital ad tools affects digital media sales, to establish how online market share affects sales volume and to determine how internal processes affects sales turnover.
The study was limited to twenty (20) online publishers all located within Nairobi, Kenya. The study was conducted for a period of 3 weeks beginning 27"^ March 2017 to 17'*' April 2017. Confidentiality of the respondents' questionnaire was maintained for accuracy by ensuring only the researcher and the assistant have access to the data. The study adopted descriptive research design. The population of interest will consists of 140 employees of online media companies. A sample size of 104 was selected using strafified sampling method. Data was collected using structured questionnaires. The data was analyzed using the Statistical Package for Social Sciences (SPSS) into fi-equency distribufion and percentages. The data was then presented using tables and charts.
The study established that innovation is key in boosting sales volume for online media
companies. The study revealed that online media companies ensure that their platforms are fully optimized and accessible on all internet enabled devices-desktops, tablets & smartphones,this enhances sales level as their platform can be viewed across all devices. The ad tools apart from acting as display tools also served other functions such as tracking consumer behavior, measuring conversion rates, measuring sales volume as well as help to project ftiture sales. The study also revealed that market opportunity and past buyer behavior should be the guiding factor while coming up with innovative ad tools ads. As opposed to benchmarking competitors.
The study established that large volurne of traffic on a website is key. The traffic on the
webpage is the market share. Much traffic on an online platform means that advertisers want to advertise on the page as they are assured of views. The study is able to establish that most online news platform leverage on their social media pages to drive traffic to their actual news webpage as indicated by 72.2 % of the respondents. The study also reveals that partnering with the right partners helps increase the market share as indicated by 61.1% of the respondent as the partners drive member traffic to the webpage as well as place ad on the page which generates traffic for the company. The period of time a user spends on a webpage -Bounce rate- was also revealed to be key as advertisers are looking to advertise on a site with low bounce rate. Finally the research was able to establish that content is key in determining the market share as indicated by 60% of the respondents as the right content will keep the reader coming back.
The study established that internal processes determine whether or not a company is
successful. The study reveals that it is a company's resources and capabilities that ensure either directly or indirectly that the sales targets are achieved. The various systems in place should always ensure customer satisfaction as indicated by 78% of the respondents, employee motivation as indicated by 95% of the respondents, quality assurance as indicated by 74% of the respondents, asset utilization as indicated by 93% of the respondents and finally structures and policies should be in place to ensure the above mentioned are well facilitated, this will lead to productivity which can be directly or indirectly felt through sales volume.
The study concludes that strategy implementation process is important on the performance of digital media in Kenya as many individuals are relying on online news platform to presents them with real time news article this which has been made possible by the availability in internet. Also online media companies are heavily relying on technology thus a great need to implement the digital strategy and also a lot of opportunities have cropped up with the emergent of this new.
The study recommends utmost flexibility in innovation adoption for the media industry as a
whole with the audiences need as the reason for innovation as that's where opportunity lies.
Encouraging Creativity is also recommended as a key component in the innovation process for the effect of innovative digital ad tool to online market share research objective. The study also recommends, well thought strategies to be put in place to ensure increase in market share e.g. production of unique, quality content, increased online presence through ways like sponsored ads and Partnerships for the effect of online market share on digital media sales objective.And finally the study recommends day to day monitoring, evaluation of internal functions and resources to ensure efficiency for the effect of internal processes in digital media sales objective. For further research, the researcher recommends application of the same research objectives to determine the effects of strategy implementation on the performance of the banking industry in Kenya as it is another industry that has been greatly affected by adoption of the technolog
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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