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Investigating the role of the physical characteristics of the sales environment in the decision to buy clothes of members of the Z generation
No full textIstraživanje uloge fizičkih obilježja prodajnog okruženja u donošenju odluke o kupnji odjeće među pripadnicima generacije Z fokusira se na analizu kako vidljivi i nevidljivi elementi prodajnog prostora te ponašanje prodajnog osoblja utječu na kupovne odluke ove demografske skupine. Generacija Z, kao digitalno pismena i tehnološki osviještena generacija, ima specifična očekivanja i potrebe u odnosu na fizičko prodajno okruženje. Cilj rada je identificirati kako različiti aspekti prodajnog okruženja utječu na percepciju i ponašanje potrošača Generacije Z te na koji način ti faktori mogu povećati vjerojatnost kupnje i lojalnost kupaca. Istraživanje je provedeno putem anketnog upitnika na uzorku od 143 ispitanika, pripadnika ove generacije. Rezultati pokazuju da fizički elementi prodajnog okruženja imaju značajan utjecaj na emocije i odluke o kupnji. Na primjer, estetski ugodan izgled prodavaonice i ugodna atmosfera potiču pozitivne emocionalne reakcije i povećavaju sklonost kupnji. S druge strane, negativni čimbenici poput gužve i dugih redova na blagajni negativno utječu na percepciju prodavaonice, smanjujući zadovoljstvo kupaca i njihovu želju za ponovnim posjetom. Analizom stavova ispitanika o važnosti ponašanja drugih kupaca u prodavaonici, rezultati pokazuju podijeljene stavove. Ispitanici su ravnomjerno raspodijeljeni između neutralnih stavova i onih koji smatraju da je ponašanje drugih kupaca važno ili vrlo važno. Kada je riječ o gužvi u prodavaonici, većina ispitanika istaknula je da im gužva smeta, pri čemu je 72% izjavilo da im gužva smeta ili vrlo smeta. Ovo ukazuje na visoku osjetljivost Generacije Z na gužve, što može značajno utjecati na njihovo iskustvo kupovine. Zaključno, ovaj rad doprinosi razumijevanju ponašanja potrošača Generacije Z i njihovih preferencija u vezi s fizičkim obilježjima prodajnog okruženja. Preporuke za buduća istraživanja uključuju prepoznavanje potencijala novih tehnologija (AR i VR) na prodajnim mjestima, ispitivanje značaja prisutnosti prodavača na društvenim mrežama na doživljaj prodavaonice i kupovne odluke generacije Z, te provođenje kvalitativnih istraživanja radi boljeg razumijevanja preferencija kupaca.The research on the role of physical characteristics of the retail environment in the purchase decision-making of Generation Z focuses on analyzing how visible and invisible elements of the sales space and the behavior of sales staff influence the purchasing decisions of this demographic group. Generation Z, being digitally literate and technologically aware, has specific expectations and needs regarding the physical retail environment. The aim of the paper is to identify how different aspects of the retail environment affect the perception and behavior of Generation Z consumers and how these factors can increase the likelihood of purchase and customer loyalty. The research was conducted through a survey questionnaire on a sample of 143 respondents from this generation. The results show that the physical elements of the retail environment have a significant impact on emotions and purchasing decisions. For example, an aesthetically pleasing store appearance and pleasant atmosphere elicit positive emotional reactions and increase the propensity to purchase. On the other hand, negative factors such as crowding and long checkout lines negatively affect the perception of the store, reducing customer satisfaction and their desire for repeat visits. Analyzing respondents' attitudes towards the importance of other customers' behavior in the store, the results show divided opinions. Respondents are evenly split between neutral views and those who consider the behavior of other customers important or very important. Regarding store crowding, most respondents stated that they are bothered by crowding, with 72% saying that crowding bothers or greatly bothers them. This indicates a high sensitivity of Generation Z to crowding, which can significantly affect their shopping experience. In conclusion, this paper contributes to the understanding of Generation Z consumer behavior and their preferences regarding the physical characteristics of the retail environment. Recommendations for future research include recognizing the potential of new technologies (AR and VR) at retail locations, examining the significance of retailer presence on social media on the perception of the store and purchasing decisions of Generation Z, and conducting qualitative research to better understand consumer preferences
Investigating the role of the physical characteristics of the sales environment in the decision to buy clothes of members of the Z generation
No full textIstraživanje uloge fizičkih obilježja prodajnog okruženja u donošenju odluke o kupnji odjeće među pripadnicima generacije Z fokusira se na analizu kako vidljivi i nevidljivi elementi prodajnog prostora te ponašanje prodajnog osoblja utječu na kupovne odluke ove demografske skupine. Generacija Z, kao digitalno pismena i tehnološki osviještena generacija, ima specifična očekivanja i potrebe u odnosu na fizičko prodajno okruženje. Cilj rada je identificirati kako različiti aspekti prodajnog okruženja utječu na percepciju i ponašanje potrošača Generacije Z te na koji način ti faktori mogu povećati vjerojatnost kupnje i lojalnost kupaca. Istraživanje je provedeno putem anketnog upitnika na uzorku od 143 ispitanika, pripadnika ove generacije. Rezultati pokazuju da fizički elementi prodajnog okruženja imaju značajan utjecaj na emocije i odluke o kupnji. Na primjer, estetski ugodan izgled prodavaonice i ugodna atmosfera potiču pozitivne emocionalne reakcije i povećavaju sklonost kupnji. S druge strane, negativni čimbenici poput gužve i dugih redova na blagajni negativno utječu na percepciju prodavaonice, smanjujući zadovoljstvo kupaca i njihovu želju za ponovnim posjetom. Analizom stavova ispitanika o važnosti ponašanja drugih kupaca u prodavaonici, rezultati pokazuju podijeljene stavove. Ispitanici su ravnomjerno raspodijeljeni između neutralnih stavova i onih koji smatraju da je ponašanje drugih kupaca važno ili vrlo važno. Kada je riječ o gužvi u prodavaonici, većina ispitanika istaknula je da im gužva smeta, pri čemu je 72% izjavilo da im gužva smeta ili vrlo smeta. Ovo ukazuje na visoku osjetljivost Generacije Z na gužve, što može značajno utjecati na njihovo iskustvo kupovine. Zaključno, ovaj rad doprinosi razumijevanju ponašanja potrošača Generacije Z i njihovih preferencija u vezi s fizičkim obilježjima prodajnog okruženja. Preporuke za buduća istraživanja uključuju prepoznavanje potencijala novih tehnologija (AR i VR) na prodajnim mjestima, ispitivanje značaja prisutnosti prodavača na društvenim mrežama na doživljaj prodavaonice i kupovne odluke generacije Z, te provođenje kvalitativnih istraživanja radi boljeg razumijevanja preferencija kupaca.The research on the role of physical characteristics of the retail environment in the purchase decision-making of Generation Z focuses on analyzing how visible and invisible elements of the sales space and the behavior of sales staff influence the purchasing decisions of this demographic group. Generation Z, being digitally literate and technologically aware, has specific expectations and needs regarding the physical retail environment. The aim of the paper is to identify how different aspects of the retail environment affect the perception and behavior of Generation Z consumers and how these factors can increase the likelihood of purchase and customer loyalty. The research was conducted through a survey questionnaire on a sample of 143 respondents from this generation. The results show that the physical elements of the retail environment have a significant impact on emotions and purchasing decisions. For example, an aesthetically pleasing store appearance and pleasant atmosphere elicit positive emotional reactions and increase the propensity to purchase. On the other hand, negative factors such as crowding and long checkout lines negatively affect the perception of the store, reducing customer satisfaction and their desire for repeat visits. Analyzing respondents' attitudes towards the importance of other customers' behavior in the store, the results show divided opinions. Respondents are evenly split between neutral views and those who consider the behavior of other customers important or very important. Regarding store crowding, most respondents stated that they are bothered by crowding, with 72% saying that crowding bothers or greatly bothers them. This indicates a high sensitivity of Generation Z to crowding, which can significantly affect their shopping experience. In conclusion, this paper contributes to the understanding of Generation Z consumer behavior and their preferences regarding the physical characteristics of the retail environment. Recommendations for future research include recognizing the potential of new technologies (AR and VR) at retail locations, examining the significance of retailer presence on social media on the perception of the store and purchasing decisions of Generation Z, and conducting qualitative research to better understand consumer preferences
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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