68 research outputs found
Vulva-genda: Exploration of brand opportunity spaces and concept product for Yoni for The Young
No full textFor an incredibly long time, what exactly happens between the legs of female-sex people has been a great mystery.It‘s not common to talk about our vulvas and how we feel about them in detailed and specific terms - and yes it‘s vulva and not vagina, the vulva is the entire external genital area, the vagina is merely the internal muscle canal.It‘s so unusual that many women lack the vocabulary to describe their genitals and the education that‘s practised in the school system is sporadic and often only focused on reproduction. And the vagina is by no means the star of the show and definitely not the female equivalent of the penis. This is the clitoris, which is by no means just a little (apparently difficult to find) knob above the vaginal opening, but is a large and complex organ located beneath the skin‘s surface. A more or less fun fact, for example, is that it was not until 1998 that the complete anatomy of the clitoris was revealed in a study by the Australian urologist Helen O‘Connell (Fyfe, 2018). In fact, most anatomical books don‘t even show the clitoris and therefore not depicting the vulva correctly. Let that sink in.Conversations about sexuality, well-being or pleasure find no place and lead to misconceptions, rumours and often leave people wondering „Am I normal?“. This thesis aims to answer the question “How might a concept car look like for Yoni” as means of process and deliverable exploration for The Young.In essence this thesis is about the world and future of vulvas and which role Yoni could play to ultimately facilitate positive change in people’s lives. To explore this notion the method of developing a “concept car” was used to deliver a tangible representation of this future brand scenario. And because the social climate is changing and brands are increasingly acting as amplifiers of cultural trends and the introduction of questions and topics into the mainstream of society. At this point Yoni joins the conversation. Yoni has been offering organic 100% cotton period products since 2015 after the founder found that the products recommended to her by her gynaecologist were not only unavailable to the majority of consumers but regular period products did not list their ingredients and were full of synthetic fibres. That‘s why Yoni made it its mission to offer better products, products one would trust to touch their most intimate body part. Yoni wanted to change the market for more transparency and a higher standard of menstrual products and has achieved this, especially in recent years. Big brands are now also offering organic alternatives, explaining the ingredients of their products on the packaging or at least online and other brands have followed Yoni‘s lead. But with the constant fulfilment of the initial mission, it is time to find a new drive, a new vision.And the time is ripe to do so, people are excited and ready to overcome their inhibitions and have meaningful conversations about their vulvas, and are eager for opportunities to learn. And the market is not yet oversaturated with offerings.To answer the question of what exactly happens in the world of the vulva, this work started with in-depth research both in an interview study and in extensive literature and media research. It was about exploring the behaviour, feelings, culture, history and economy regarding vulvas and menstruation.The market, consumer and context research resulted in four distinct directions Yoni could follow in the future to have a positive impact on their users‘ lives. These directions were about pushing the menstruation conversation in society further, for more social justice, to build strong communities of people with vulvas to overcome gaps of knowledge and wisdom, to unlock knowledge about hormonal cycles beyond the binary view of period on-period off and finally to discover how to bring vulva care to the forefront of people’s attention to share knowledge, facilitate experiences and overcome bodily shame.In close collaboration with Yoni one direction was chosen as the means for Yoni to facilitate meaningful positive impact in the lives of their users and subsequently use this direction as a vehicle for organisational transformation and future vision.This direction is called “vulva care” and targets the redefinition of what true vulva care might mean on a time axis of 1 to 5 years. At the end of this axis stands the concept product of vulvovaginal microbiome testing and personalised vulvar care products which acts as a beacon for creative brand development. To make this concept product more accessible from an organisational point of view, the product was contextualised in a three step roadmap showcasing three distinct steps on how the company might develop for their current offering and structure towards a focus on vulvovaginal care using digital and care products infused with science and technology to ultimately future-proof a brand with incredible potential.At the final pages of the report you will find the translation of this concept product into a website and digital product prototype illustrating how Yoni’s brand future might look like.Strategic Product Desig
The symbiotic magnetic-sensing hypothesis: do Magnetotactic Bacteria underlie the magnetic sensing capability of animals?
No full textLow Variation in the Polymorphic Clock Gene Poly-Q Region Despite Population Genetic Structure across Barn Swallow (Hirundo rustica) Populations
No full textPubMed ID: 22216124This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited
The symbiotic magnetic-sensing hypothesis: do Magnetotactic Bacteria underlie the magnetic sensing capability of animals?
No full textAbstract The ability to sense Earth’s magnetic field has evolved in various taxa. However, despite great efforts to find the ‘magnetic-sensor’ in vertebrates, the results of these scientific efforts remain inconclusive. A few decades ago, it was found that bacteria, known as magnetotactic bacteria (MTB), can move along a magnetic field using nanometric chain-like structures. Still, it is not fully clear why these bacteria evolved to have this capacity. Thus, while for MTB the ‘magnetic-sensor’ is known but the adaptive value is still under debate, for metazoa it is the other way around. In the absence of convincing evidence for any ‘magnetic-sensor’ in metazoan species sensitive to Earth’s magnetic field, we hypothesize that a mutualism between these species and MTB provides one. In this relationship the host benefits from a magnetotactic capacity, while the bacteria benefit a hosting environment and dispersal. We provide support for this hypothesis using existing literature, demonstrating that by placing the MTB as the ‘magnetic-sensor’, previously contradictory results are now in agreement. We also propose plausible mechanisms and ways to test the hypothesis. If proven correct, this hypothesis would shed light on the forces driving both animal and bacteria magnetotactic abilities
¿Memoria oficial o literatura testimonial? El libro “Comuna 13 de Medellín, El Drama del Conflicto Armado” del policía Yoni Alexander Rendón Rendón
No full textThe article analyzes the book "Comuna 13 de Medellín. El Drama del Conflicto Armado" published by Yoni Alexander Rendón Rendón Rendón, in 2007 when the author was a patrolman of the National Police, in one of the most violent areas of Colombia: the popular neighborhoods of Medellín. The book was analyzed in its textual and extratextual dimensions, which allowed it to be classified in the testimonial genre and in some of the discursive universes on the urban conflict, which explains its successful insertion in the disputes about the truth of what happened in Comuna 13 in October 2002 in the Orion Operation.El artículo analiza el libro “Comuna 13 de Medellín. El Drama del Conflicto Armado” publicado por Yoni Alexander Rendón Rendón, en 2007 cuando el autor era patrullero de la Policía Nacional, en una las zonas más violentas de Colombia: los barrios populares de Medellín. El libro se analizó en sus dimensiones textuales y extratextuales lo que permitió clasificarlo en el género testimonial y en algunos de los universos discursivos sobre el conflicto urbano, lo que explica su inserción exitosa en las disputas sobre la verdad de lo ocurrido en la Comuna 13 en octubre de 2002 en la operación Orión
Gentle touch of creativity
No full textJaponijos menininkė Tei Kobayashi prisimiena skulptūros "YONI", skirtos archeologei Marijai Gimbutienei kūrimą Europos parke 1994 m. Skulptūrinę kompoziciją "YONI" sudaro trys skirtingo aukščio stulpeliai, sudaryti iš įvairiaspalvių, vienas ant kito suvertų akmeninių žiedų. Menininkei padėjo akmens apdirbėjas, turintis daugiau kaip keturiasdešimt metų šio darbo patirtį, Europos parko įkūrėjas Gintaras Karosas, paramą suteikė skulptorius Zigmondas Raicevičius.2021-ieji – are the year of Marija Gimbutas (1921–1994) in Lithuania and the world. UNESCO celebrates 100th anniversary of famous female archaeologist and anthropologist. On this occasion the author reminds how the work „YONI: In Memory of Marija Gimbutas“ by Japanese artist Tei Kobayashi found its way to Europe park
Data from: The maintenance of phenotypic divergence through sexual selection: an experimental study in barn swallows Hirundo rustica
No full textPrevious studies have shown that sexual signals can rapidly diverge among closely related species. However, we lack experimental studies to demonstrate that differences in trait-associated reproductive performance maintain sexual trait differences between closely related populations, in support for a role of sexual selection in speciation. Populations of Northern Hemisphere distributed barn swallows Hirundo rustica are closely related, yet differ in two plumage-based traits: ventral color and length of the outermost tail feathers (streamers). Here we provide experimental evidence that manipulations of these traits result in different reproductive consequences in two subspecies of barn swallow: (H. r. erythrogaster in North America and H. r. transitiva in the East Mediterranean). Experimental results in Colorado, USA, demonstrate that males with (1) darkened ventral coloration and (2) shortened streamers gained paternity between two successive reproductive bouts. In contrast, exaggeration of both traits improved reproductive performance within H. r. transitiva in Israel: males with a combination treatment of darkened ventral coloration and elongated streamers gained paternity between two successive reproductive bouts. Collectively, these experimental results fill an important gap in our understanding for how divergent sexual selection maintains phenotype differentiation in closely related populations, an important aspect of the speciation process.CO-IL manipulation data.xlsx
This file contains the paternity outcomes associated with the experimental manipulation of phenotype in two different study locations: Israel and Colorado, USA. These data were thoroughly checked and uploaded on 24 December 2021 in association with a response to a technical comment written by J. Lifjeld.
Colorado 2009 with residuals.xlsx
This file contains pre- and post-phenotype manipulation outcomes in paternity (measured in three ways) for males randomly assigned one of six phenotype treatments (described in the methods). Please note that the same pre- and post- phenotype manipulation outcomes for paternity from Israel are associated with Vortman et al. 2013 https://doi.org/10.1086/671908
Please refer to the README file with further details about both data sets.Details about data collection and analysis are contained in the methods section of the manuscript.
In the recently uploaded file containing Colorado data [Colorado 2009 with residuals.xlsx] we place two additional comments containing data from residuals taken from a regression of paternity changes over initial paternity (for both proportion of own young within a brood and for initial number of extra-pair young)
Corrigendum to “The bioacoustic soundscape of a pandemic: Continuous annual monitoring using a deep learning system in Agmon Hula Lake Park”
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