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Branding - a system theoretic perspective
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19485.pdf (Publisher’s version ) (Open Access)Radboud Universiteit Nijmegen, 10 september 2004Promotor : Huijgen, F. Co-promotores : Martens, W.P.M., Achterbergh, J.M.I.M.376 p
Functional Prerequisites for Organizational Development: Sources of Contradiction
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Het merk als motor. Nieuwe dimensies in het managementdenken
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