94 research outputs found
Meningkatkan Pengetahuan Inovasi UMKM Kedai Kopi, Tanjung Priok Di Jakarta Utara
No full textRendahnya pengetahuan UMKM kedai kopi tentang inovasi dan penerapannya merupakan kelemahan yang berpotensi menjadi kendala mengeksploitasi peluang di industri minuman kopi. Untuk itu UMKM perlu diberikan kegiatan pendampingan tentang inovasi dan penerapannya. Melalui kegiatan pengabdian masyaratkan dosen bersama mahasiswa, telah memberikan kegiatan pendampingan kepada 9 UMKM kedai kopi yang beroperasi di Jakarta Utara. Metode yang digunakan dalam memberikan pendampingan adalah metode seminar dan metode role-play. Hasil evaluasi menunjukkan bahwa pemahaman UMKM terhadap inovasi dan penerapannya meningkat setelah seminar dan role play diberikan. Hal ini dilihat dari perbedaan jumlah jawaban yang benar terhadap jumlah jawaban yang salah, sebelum dan sesudah seminar dan role- play diberikan.
PENGARUH KEUNIKAN KAPABILITAS DAN TURBULENSI LINGKUNGAN TERHADAP STRATEGI KORPORASI DAN DAMPAKNYA PADA KINERJA UNIVERSITAS (Studi Tentang Universitas di Kopertis Wilayah III Jakarta)
No full textAbstract As the title implies, this study aims to examining the effect of the distinctive capabilities and environmental turbulences on the university performances through corporate strategy. Distinctive capability is a unique capability by which an organization distinguishes itself from its competitors. This study defines that the uniqueness of capabilities is created through the long term routine activities in such a way that an organization is capable of developing a skill that is hard to duplicate. Environmental turbulence is a situation characterized by dynamic changes in which the organization facing a complex and uncertain environment that may lead to potential turbulences. The higher educational industry in Indonesia faces turbulences as the effects of globalization, information technology changes and frequent regulatory changes. It is found that most universities in Jakarta have no unique capability yet. This research found that distinctive capabilities and environmental turbulences are the exogenous variables that directly effect corporate strategy. The research also reveals that the corporate strategy effect the performance of university. Furthermore, this research also found that the university performances are indirectly influenced by the distinctive capabilities through corporate strategy. Similarly, the university performances are indirectly influenced by environmental turbulences through corporate strategy. The research shows that the effect of the distinctive capabilities are higher than the effect of the environmental turbulences. To summarize, the distinctive capabilities and environmental turbulences have influenced the performances of universities through corporate strategy in Jakarta. To improve their performances, the universities have to enhance their distinctive capabilities and increase their ability in responding to the environmental changes. Keywords : distinctive capabilities, environmental turbulences, corporate strategy, organizational performances Abstrak Keunikan kapabilitas adalah kapabilitas istimewa yang menunjukkan bahwa organisasi dapat melakukan sesuatu lebih baik dari kompetitornya. Di dalam penelitian ini, keunikan kapabilitas terbentuk dari aktivitas rutin universitas yang diselenggarakan dalam jangka waktu yang panjang sehingga menjadi keahlian yang sulit ditiru, Turbulensi lingkungan adalah situasi yang ditandai dengan terjadinya lingkungan yang dinamis, kompleks dan tidak pasti yang berpotensi menimbulkan turbulensi lingkungan. Di industri pendidikan tinggi, turbulensi terjadi akibat globalisasi, perubahan tekologi informasi dan perubahan regulasi dalam intensitas yang tinggi dan waktu yang cepat. Menurut hasil penelitian terdapat pengaruh keunkan kapabilitas dan turbulensi lingkungan terhadap strategi korporasi. Dalam hal ini, keunikan kapabilitas memberikan kontribusi yang lebih besar dalam mempengaruhi strategi korporasi. Penelitian ini juga menemukan bahwa terdapat pengaruh strategi korporasi terhadap kinerja universtias, Hasil penelitian juga menunjukkan bahwa ada pengaruh tidak langsung keunikan kapabilitas terhadap kinerja universitas melalui strategi korporasi dan ada pengaruh tidak langsung turbulensi lingkungan terhadap kinerja universitas terhaap strategi korporasi. Hasil penelitian telah memberikan pemikiran baru bahwa kinerja universitas di lingkungan Kopertis Wilayah III Jakarta dapat diperbaiki dengan meningkatkan keunikan kapabilitas universitas, meningkatkan kemampuan universitas merespon lingkungan sebagai peluang yang mempengaruhi strategi korporasi universitas. Kata kunci : keunikan kapabilitas, turbulensi lingkungan, strategi korporasi, kinerj
PERAN TRUST MEMODERASI PENGARUH PERSONAL SELLING TERHADAP MINAT BELI TERHADAP TAS BEKAS BERMEREK DI FACEBOOK LIVE STREAMING
No full textIn online shopping, trust is an important aspect that influences consumer interest in online transactions. This research is explanatory research that aims to explain the role of trust in moderating the influence of personal selling on the intention to buy second-hand branded bags on Facebook by means of live streaming. The population of this research is all consumers who have bought second-hand branded bags via live streaming on Facebook in the Jabodetabek area. The sampling technique used is a purposive sampling technique that uses certain criteria as a requirement to be a research sample. The data collection instrument used was a questionnaire distributed online via Instagram and WhatsApp. There are 100 respondents in Jakarta who are willing to participate in this study. According to this research, trust is a crucial factor that affects customers' intentions to purchase second-hand branded bags through live streaming on Facebook. On the contrary, this research found that personal selling has no effect on the purchase intention of second-hand branded bags through live streaming on Facebook. Lastly, this study shows that trust makes the effects of personal selling on purchase intention less strong. Key word : trust, personal selling, purchasing intentions, live streaming
PENGARUH KUALITAS LAYANAN TRACKING SYSTEM BERBASIS WEB TERHADAP KEPUASAN PELANGGAN MELALUI PERSEPSI RESIKO KONSUMEN PADA PRODUK JNE CILINCING
No full textABSTRAK Penelitian ini memiliki tujuan untuk dapat mengetahui pengaruh seberapa besar kualitas layanan tracking system berbasis web terhadap kepuasan pelanggan melalui persepsi resiko konsumen sebagai variabel intervening pada agen JNE Cilincing. Jenis penelitian ini adalah penelitian survei. Populasi pada penelitian ini adalah konsumen agen JNE Cilincing. Teknik dalam pengambilan sampel menggunakan teknik purposive sampling dengan jumlah sampel sebanyak 337 responden. Data penelitian yang diperoleh dianalisis menggunakan teknik software analisis PLS (Partial Least Square) melalui softwareSmartPLS. Data penelitian dikumpulkan dengan penyebaran kuesioner yang telah diuji validitas dan reabilitasnya. Hasil dalam penelitian ini menunjukkan data bahwa : (1) terdapat pengaruh secara positif signifikan kualitas layanan tracking systemberbasis web terhadap kepuasan pelanggan pada produk JNE Cilincing; (2) terdapat pengaruh secara positif signifikan kualitas layanan tracking system berbasis web terhadap persepsi resiko konsumen pada produk JNE Cilincing; (3) terdapat pengaruh secara positif signifikan persepsi resiko konsumen terhadap kepuasan pelanggan pada produk JNE Cilincing dan (4) terdapat pengaruh secara positif signifikan kualitas layanan tracking system berbasis web terhadap kepuasan pelanggan melalui persepsi resiko konsumen pada produk JNE Cilincing. Kata Kunci : Kualitas Layanan Tracking System Berbasis Web, Kepuasan Pelanggan, Persepsi Resiko Konsumen ABSTRACT This study aimed to determine the effect of web-based tracking system on service qualityto customer satisfaction through perceived risk of consumesr as intervening variabel in JNE Cilincing products. This research is include to the survey research. This population in the study are consumers in JNE Cilincing agent. Sample collection method is purposive sampling with a totally of sample are 337 respondent. Data were analyzed using by PLS (Partial Least Square) techniques through software SmartPLS. Data were collected by questionnaires that have being test for the validity and reliability.The results of this study indicate that: (1) there is positive significant influence web-based tracking system on service quality to customer satisfaction in JNE Cilincing products; (2) there is positive significant influence of web-based tracking system on service quality to perceived risk of consumers in JNE Cilincing products; (3) there is positive significant effect of perceived risk of consumers to customer satisfaction in JNE Cilicing productsand the last (4) there is positive significant influence of web-based tracking system on service quality to customer satisfaction through perceived risk of consumers in JNE Cilincing products. Keywords : Tracking System Service Quality Based On Web, Customer Satisfaction, Perceived Risk Of Consumer
Peran servicescape terhadap trust dan dampaknya pada minat beli yang dimoderasi oleh personal selling pada live streaming produk tas di facebook
No full textThis study aims to examine the effect of servicescape and trust on interest in buying bags moderated by personal selling. This research was conducted in the Greater Jakarta area. The sampling technique used purposive sampling method. This research data is primary data collected by distributing questionnaires to consumers using live streaming on Facebook. Hypothesis testing was carried out using the PLS data analysis method. based on statistical tests, the results of the study show that servicescape has a positive and significant effect on trust and significantly on buying interest. While personal selling moderation has no significant effect on buying interes
Pengaruh Consumptive Habit dan Kemudahan Transaksi Online Terhadap Business Productivity dengan Fasilitas Kemudahan IT sebagai Variable Moderasi
No full textThe growth of e-commerce in Indonesia makes the number of business people in e-commerce also increase. Along with this growth, it has an impact on competition among increasingly competitive e-commerce players. Although the development of e-commerce is high, Indonesian people are still afraid to make online purchasing decisions, because of the low level of consumer confidence in shopping online. This study aims to analyze the effect of consumptive habbit and ease of online transactions on business productivity with IT facilities as a facility variable moderation. with the consumptive habbit, online transactions, and the ease of IT will make a company grow and increase its productivity in accordance with technological developments. In this study using a survey. The population of this research was conducted at the University of August 17 Jakarta students. While the sample in the study This is a student who already has a job. In this study also uses Rondom Sampling, which is that any writer found can be used as a sample. Data collection can also be done by giving questions n to respondents and tested by the analysis method of validates test and SmartPLS reliability. Keyword : consumptive habit, transaksi online,kemudahan IT dan business produktifit
PENGARUH STRATEGI PRODUK TERHADAP MINAT PRODUK DAN DAMPAKNYA TERHADAP SUSTAINABLE PRODUK HIBURAN BERBASIS BUDAYA PENONTON WAYANG KULIT PADA MASYARAKAT SOLO JAWA TENGAH
No full textABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh strategi produk terhadap minat produk dan dampaknya terhadap sustainable produk hiburan berbasis budaya penonton wayang kulit pada masyarakat Solo, Jawa Tengah. Populasi dalam penelitian ini adalah penonton wayang kulit masyarakat jawa di Solo, Jawa Tengah, dengan metode pengambilan sampel adalah non-probability. Sampel yang diperoleh sebesar 200 responden. Data yang diperoleh dianalisi dengan menggunakan teknik analisis structural equation model (SEM) dengan alat uji statistik PLS (Partial Least Square) melalui software SmartPLS . Data yang dikumpulkan dengan kuisioner yang telah diuji validitas dan reliabilitasnya.Hasil penelitian menunjukkan bahwa: ada pengaruh positif dan signifikan strategi produk terhadap minat produk, ada pengaruh positif dan signifikan strategi produk terhadap sustainable poduk, ada pengaruh sustainable produk terhadap minat produk, ada pengaruh yang tidak signifikan dari strategi produk terhadap minat produk yang berdampak terhadap sustainable produk.Kata Kunci : Strategi Produk, Minat Produk dan Sustainable Produk.ABSTRACTThis study aims to determine the effect of product strategy on product interest and its impact on sustainable entertainment products based on wayang kulit audience culture in the people of Solo, Central Java. The population in this study is the Javanese wayang kulit audience in Solo, Central Java, with the method of sampling is non-probability. The sample obtained was 200 respondents. The data obtained were analyzed using structural equation model (SEM) analysis technique with PLS (Partial Least Square) statistical test equipment through SmartPLS software. Data collected with questionnaires that have been tested for validity and reliability.The results showed that: there was a positive and significant influence on the product strategy on product interest, there was a positive and significant influence on the product strategy on sustainable product, there was a sustainable influence of the product on product interest, there was an insignificant influence of the product strategy on product interests that impacted sustainable product.Keywords: Product Strategy, Interest in Products and Sustainable Products
Pengaruh Relational Benefits Terhadap Kepuasan Pelanggan Dalam Meningkatkan Loyalitas Pelanggan Studi Kasus Pada Pengguna Aplikasi Grab
No full textThis study aims to determine the Effect of Relational Benefit on Customers in increasing Loyalty. Relational Benefit is the dependent variable in this study. Further data analysis using smart PLS. The population in this study are Grab users in the Cilincing Village, North Jakarta. The number of samples in this study were 100 Grab users using purposive sampling. The results of this study indicate that Relational Benefit has a significant positive effect on Customer Loyalty, Relational Benefit has a significant positive effect on customers, Furthermore, Relational Benefit has a significant positive effect on Customer Loyalty through customer goals.Keywords: Relational Benefit, Customer Satisfaction, Customer Loyalt
Pengaruh Celebrity Endorse Dan Trust In Platfrom Terhadap Minat Menggunakan Grab Melalui Brand Awarness Sebagai Variabel Mediasi
No full textThis study aims to examine the effect of Celebrity Endorser and Trust in Platfrom on Interest in Using Grab and Brand Awarness as a mediator. The population in this study is the Students of the University of August 17 Jakarta who already have income. The sampling technique uses the Random Sampling method. The amount of data is 80 respondents taken through a questionnaire using partial least square (PLS) data analysis. Based on statistical tests, the results of the study show that Selebrity Endorser significantly influences the Interest in Using Grab, Trust in Platfrom significantly influences the Interest in Using Grab, Brand Awarness significantly influences the Interest in Using Grab. Brand Awarness mediation has a significant effect and is to strengthen the influence of Celebrity Endorser on Interest in Using Grab. Brand Awarness mediation has a significant effect and is to reinforce the influence of Trust in Platform on Interest in Using Grab.Keywords: Celebrity Endorser, Trust in Platform, Brand Awarness, Interest in Using Grab
Local Coffee Product Development Strategy
No full textKopi Kali Place is one of the popular coffee shops in the North Jakarta area that has been established since 2019. The purpose of this study is to determine the market penetration and development of local coffee products of Coffe shop Kopi Kali. This study uses a descriptive qualitative approach to understand the development of local coffee products in Kopi Kali Coffee shop. The research methods used include in-depth interviews, participatory observation, documentation, and data triangulation. The results of the research show that Kopi Kali Coffee shop, since its establishment in 2019 until 2024, has undergone an impressive evolution in facing challenges and changes in the coffee industry. With strong adaptability and a high commitment to innovation, Kopi Kali has successfully developed an effective market penetration strategy. The main focus on innovative product development such as the transformation of "Kopi Belies" into a non-alcoholic version and the introduction of a variety of excellent coffee menus demonstrates a dedication to maintaining quality and creating a variety of flavors that appeal to customers. Smart marketing strategies, including the use of social media and partnerships with influencers, have been successful in increasing brand awareness and reaching a wider market segment
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