135 research outputs found

    WHY (NOT) PARTICIPATE IN AN ADVENTURE MOTORCYCLE TOURISM EVENT?

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    Individuals’ participation in tourism recreation events can be constrained by a number of situational factors and can also be bolstered by key influences such as a desire for a particular social identity. This study extends the current body of research by investigating the effects of social identity, motivation, and perceived constraints on desire, and thus on the intent to participate in organized motorcycle tourism events. This research was carried out on a sample of participants at an internationally acclaimed motorbike event: the Transitalia Marathon. The results of the structural model indicate that social identity has a positive influence on motivation, the desire to participate, and the intent to participate. In addition, social identity has a negative, direct effect on perceived constraints, which in turn have a negative effect on motivation. This motivation has a positive, direct influence on the desire to participate. The practical and research implications of this study are presented herein

    An exploratory investigation of the real-time training modes used by hotel expatriates

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    Existing literature contains voluminous research indicating that an expatriate\u27s failure to adapt to the host culture is a leading driver of turnover [e.g. Powers, T. 1992. Managing international hospitality, FIU Hospitality Review, 1(1), 25–34; Stone, R., 1991. Expatriate selection and failure. Human Resource Planning 14, 9–18]. In response to this recurring finding, an increased number of corporations offer cultural training for those beginning (or about to begin) an international assignment. Nevertheless, even in a top-rate training program, only a small fraction of cultural idiosyncrasies can be addressed in advanced training sessions. Therefore, in addition to a priori training, recent literature recommends the use of real-time training [Avril, A., Magnini, V., 2007. A holistic approach to expatriate success. International Journal of Contemporary Hospitality Management 19 (1), 53–63; Magnini, V., Honeycutt, E., 2003. Learning orientation and the hotel expatriate manager experience. International Journal of Hospitality Management 22, 267–380; Mendenhall, M., Stahl, G., 2000. Expatriate training and development: where do we go from here? Human Resources Management 39 (2–3), 251–265]. This research collects exploratory survey results from nineteen current hotel expatriates and finds that the most commonly used source of real-time training is local nationals. In addition, it is found that as the number of previous expatriate assignments increases, the use of CD-Rom real-time training products declines. Further, in terms of culture, expatriates are less likely to turn to repatriates for real-time advice when assigned to an individualistic host nation or when there is a sizable culture distance between home and host country. The implications of these findings are discussed

    An investigation into the use of textual references to sunshine and fresh air in farm holiday advertising

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    Purpose Using the context of a farm holiday venue, the purpose of this study is to empirically test whether textual references can have significant influences on potential consumers\u27 affective responses and interest in advertisements. Design/methodology/approach In a between-subjects experiment, a reference to sunshine (the underlined phrase in the following narrative) was inserted into a Facebook advertisement for a farm holiday venue: “Relax and Rejuvenate for a couple of days on our farm. Great food, fun, and sunshine … See More”. Findings Results indicate that a reference to sunshine significantly improves consumers\u27 affective responses to the advertisement and significantly increases their interest (propensity to click “see more”). This study also examines the potential influence of a textual reference to fresh air as well as fresh air in combination with sunshine. No statistically significant results are found with the fresh air reference. Originality/value While a number of studies have examined text-based sensory details in marketing stimuli (Magnini and Gaskins, 2010; Torto, 2016), the notion of inserting textual references to fresh air and/or sunshine in advertising has not been empirically examined in the body of the existing literature

    Hospitality and tourism management professor examines visitor satisfaction, experience in state parks

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    Vincent Magnini, assistant professor of hospitality and tourism management in the Pamplin College of Business, has received a $75,000 award from the Virginia Department of Conservation and Recreation to analyze visitor satisfaction in each of the 35 state parks over the next five years.</p

    Symbolic knowledge extraction for explainable nutritional recommenders

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    Background and objective:This paper focuses on nutritional recommendation systems (RS), i.e. AI-powered automatic systems providing users with suggestions about what to eat to pursue their weight/body shape goals. A trade-off among (potentially) conflictual requirements must be taken into account when designing these kinds of systems, there including: (i) adherence to experts’ prescriptions, (ii) adherence to users’ tastes and preferences, (iii) explainability of the whole recommendation process. Accordingly, in this paper we propose a novel approach to the engineering of nutritional RS, combining machine learning and symbolic knowledge extraction to profile users—hence harmonising the aforementioned requirements. MethodsOur contribution focuses on the data processing workflow. Stemming from neural networks (NN) trained to predict user preferences, we use CART Breiman et al.(1984) to extract symbolic rules in Prolog Körner et al.(2022) form, and we combine them with expert prescriptions brought in similar form. We can then query the resulting symbolic knowledge base via logic solvers, to draw explainable recommendations. ResultsExperiments are performed involving a publicly available dataset of 45,723 recipes, plus 12 synthetic datasets about as many imaginary users, and 6 experts’ prescriptions. Fully-connected 4-layered NN are trained on those datasets, reaching ∼86% test-set accuracy, on average. Extracted rules, in turn, have ∼80% fidelity w.r.t. those NN. The resulting recommendation system has a test-set precision of ∼74%. The symbolic approach makes it possible to devise how the system draws recommendations. ConclusionsThanks to our approach, intelligent agents may learn users’ preferences from data, convert them into symbolic form, and extend them with experts’ goal-directed prescriptions. The resulting recommendations are then simultaneously acceptable for the end user and adequate under a nutritional perspective, while the whole process of recommendation generation is made explainable.Interactive Intelligenc

    The implications of company‐sponsored messages disguised as word‐of‐mouth

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    Purpose The research objectives of this paper are to propose explanations for why some service firms are disguising commercially sponsored messages as genuine word‐of‐mouth (W‐O‐M) and to discuss the potentially harmful consequences that they can encounter as a result of this strategy. Design/methodology/approach Objectives are achieved through conceptual analysis of extant literature. Findings This paper finds that service firms may be placing messages disguised as W‐O‐M on internet blogs due to the recent popularity of blogging, the sheer power of W‐O‐M in the marketing mix, and because services offerings often entail experience qualities. Using a different platform, some service firms may utilize brand pushers because the social risk inherent in some service purchases leads consumers to rely more heavily on perceived social norms. Moreover, brand pushers are able to offer vivid message content in a flexible format. Lastly, various companies within the service sector may be asking celebrities to present their paid endorsements under the guise of unsponsored W‐O‐M because genuine support is a critical driver of endorser effectiveness. Practical implications Service practitioners are advised of the potential erosion of customer commitment and trust that can result from presenting a commercial message under the guise of sincere W‐O‐M. Ethical and legal implications of such strategies are also outlined. Originality/value This paper fills a gap in the services literature in that it specifically addresses the motivations and potential consequences that service firms can encounter by disguising a sponsored message as genuine W‐O‐M

    International Journal of Hospitality Management

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    At some hotel properties individual catering sales managers are empowered with the authority to make price adjustments, but at other properties they must ascertain the permission before adjusting prices. This research collected and analyzed data from 392 hotels in 28 countries and found that national culture has an influence on the price empowerment decision

    Journal of Hospitality & Tourism Research : Volume 40, Nomor 3, May 2016

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    1. Collaboration for Innovation in Tourism Organizations: leadership support, innovation formality, and communication / Florian Zach 2. Consumers\u27 Emotional Responses and Emotion Regulation Strategies During Multistage Waiting in Restaurants / Seontaik Kim, Li Miao, Vincent P. Magnini 3. Consumers\u27 Pro-Environmental Behavior and Its Determinants in the Lodging Segment / Li Miao, Wei Wei 4. Organizational Innovativeness and its Results: a qualitative analysis of SME Hotles in Vienna / Petra Binder, et al. 5. Taking Dogs to Tournism Activities: incorporating attachment into a pet-related constraint-negotiation model / Kuang-Peng Hung, Annie Chen, Norman Pen

    A Computational Approach to Poetic Structure, Rhythm and Rhyme

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    In this paper we present SPARSAR, a system for the automatic analysis of English and Italian poetry. The system can work on any type of poem and produces a set of parameters that are then used to compare poems with one another, of the same author or of different authors. In this paper, we will concentrate on the second module, which is a rule-based system to represent and analyze poetic devices. Evaluation of the system on the basis of a manually created dataset - including poets from Shakespeare's time down to T.S.Eliot and Sylvia Plath - has shown its high precision and accuracy approximating 90%
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