392 research outputs found
IMPROVING SOCIAL MEDIA PRACTICES FOR B-TO-B MARKET
Get PDFB2B social networks are today at the heart of all discussions, whether at the professional or personal level. Indeed, there are more and more controversies around these tools of commu-nication. However, in many cases, social networks are a real advertising boost. Today, social networks in B2B are a real factor of influence and they are an integral part of a digital market-ing strategy.
An inductive research approach was applied in this thesis and a qualitative research method was used for collecting the data. The qualitative research was conducted through four inter-views, three of them with three different distributors for Kekkilä Professional and one inter-view with the marketing manager. The data was collected data from both primary and second-ary sources. Primary data was collected from the interviews and the secondary method in-cluded data collected from the author’s own experience, books and electric sources.
In the theoretical part, the author explains the meaning of digital marketing, social media mar-keting, which are the social media channels, and which social networks will be the most im-portant for Kekkilä Professional to focus on when the company will develop its social media practices for the B2B market in the future. The author continues with theories about particulari-ties for the B2B market. A SWOT analysis was created for the case company and a develop-ment plan for Kekkilä Professional is presented.
In conclusion, Kekkilä Professional should focus on social media channels (LinkedIn, Face-book and Twitter) in the future for the B2B market because using social media is essential in the digital communication era. However, it is important to take the time to design a complete social media strategy to use them wisely and to achieve the goals that Kekkilä Professional has set.
Social media has earned its acclaim in the B2B market and these channels became essential to explore, to generate traffic and to create leads
M-regularity and the fourier-mukai transform
No full textThis is a survey of M-regularity and its applications, expanding on lectures given by the second author at the Seattle conference, in August 2005, and at the Luminy workshop "Geometrie Algebrique Complexe", in October 2005
GV-sheaves, Fourier-Mukai transform, and generic vanishing
No full textWe use homological methods to establish a formal criterion for Generic Vanishing, in the sense originated by Green and Lazarsfeld and pursued further by Hacon and the first author, but in the context of an arbitrary Fourier-Mukai correspondence. For smooth projective varieties we apply this to deduce a Kodaira-type generic vanishing theorem for adjoint bundles of the form K_X + L with L a nef line bundle, and in fact a more general generic Nadel-type vanishing theorem for multiplier ideal sheaves. Still in the context of the Picard variety, the same method generates various other generic vanishing results, by reduction to standard vanishing theorems. We further use the formal criterion in order to address examples related to generic vanishing on higher rank moduli spaces (on curves and on some threefold Calabi-Yau fiber spaces)
How effective are Large Language Models (LLMs) at inferring people’s personality based on texts they authored?
No full textDesign Optimization of a Shaft on Two Bearings
Get PDFTitle: Design Optimization of a Shaft on Two Bearings, Author: Laurentiu Popa, Location: ThodeThe purpose of this project was to develop an aid to designing machinery shafts to find the optimum design for most shaft design applications met in design engineers' practices, to reduce the cost of the shafts. The result was a computer package capable of handling the design optimization of step shafts supported on two bearings which will find the shaft design with minimum cost. Additional benefits were obtained such as reducing engineering time and cost, increasing
reliability of the design, etc.ThesisMaster of Engineering (ME
Using Quantitative Methods as Support for Audit of the Distributed Informatics Systems
Get PDFThis paper highlights some issues regarding how an indicators system must be developed and used in an audit process. Distributed systems are presented from de points of view of their main properties, architectures, applications, software quality characteristics and the scope of audit process in such systems. The audit process is defined in accordance to standard ISO 19011 and the main characteristics of this process are highlighted. Before using quantitative methods in audit processes, the framework in which the indicators are built must be defined. There are presented types of indicators used in audit process and classes of measurement scale. An audit process is carried out on different levels and support indicators must be in accordance to audit object. The paper presents some requirements of the indicators depending on the level of audit.Quantitative Methods, Audit Process, Distributed Informatics System
Characteristics of the Audit Processes for Distributed Informatics Systems
Get PDFThe paper contains issues regarding: main characteristics and examples of the distributed informatics systems and main difference categories among them, concepts, principles, techniques and fields for auditing the distributed informatics systems, concepts and classes of the standard term, characteristics of this one, examples of standards, guidelines, procedures and controls for auditing the distributed informatics systems. The distributed informatics systems are characterized by the following issues: development process, resources, implemented functionalities, architectures, system classes, particularities. The audit framework has two sides: the audit process and auditors. The audit process must be led in accordance with the standard specifications in the IT&C field. The auditors must meet the ethical principles and they must have a high-level of professional skills and competence in IT&C field.informatics audit, characteristic, distributed informatics system, standard
EU, TRADUTOR, ME CONFESSO
Get PDFI, translator, confess. This is the self-testimony of a young literary Romanian-Portuguese translator, his adventures and misadventures, his difficulties and enormous satisfactions. As a translator of poetry, Corneliu Popa had the opportunity to meet and learn the craft of literary translation with some leading personalities from the two literatures: Fiama Hasse Pais Brandão, Pedro Tamen, Fernando Pinto Amaral, Casimiro de Brito, Ana Blandiana, Mircea Dinescu, Marin Sorescu, Dinu Flamand. On what concerns literary prose, he had the great challenge of translating a Romanian literature masterpiece: Wasted Morning by Gabriela Adameşteanu, with the added difficulties of dealing with a living contemporary author. His translations were published by prestigious Portuguese publishers, including Leya and Guerra & Paz, with the support of the Romanian Cultural Institute.
Rezumat. Eu, traducătorul, mărturisesc. Aceasta este mărturia unui tânăr traducător literar din română în portugheză, cu aventurile și rătăcirile sale, cu dificultățile și satisfacțiile sale enorme. Ca traducător de poezie, Corneliu Popa a avut ocazia să se întâlnească și să învețe arta traducerii literare cu unele dintre cele mai importante personalități ale celor două literaturi: Fiama Hasse Pais Brandão, Pedro Tamen, Fernando Pinto Amaral, Casimiro de Brito, Ana Blandiana, Mircea Dinescu, Marin Sorescu, Dinu Flămând. În ceea ce privește romanul, el a acceptat marea provocare de a traduce în portugheză o capodoperă a literaturii române: Dimineața pierdută de Gabriela Adameșteanu, cu dificultățile suplimentare de a avea de-a face cu un scriitor contemporan în viață. Traducerile sale au fost publicate de prestigioase edituri portugheze, printre care Leya și Guerra & Paz, cu sprijinul Institutului Cultural Român.
Cuvinte cheie: Eliade, Adameșteanu, portugheză, română, traducere literară, traducăto
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