7,319 research outputs found
Supplemental Material, PublicTransportMarketing_JPPM_18033_Final_WebAppendix - Moving Forward: The Role of Marketing in Fostering Public Transport Usage
No full textSupplemental Material, PublicTransportMarketing_JPPM_18033_Final_WebAppendix for Moving Forward: The Role of Marketing in Fostering Public Transport Usage by Maarten J. Gijsenberg and Peter C. Verhoef in Journal of Public Policy & Marketing</p
sj-pdf-1-jnm-10.1177_10949968221136555 - Supplemental material for The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information
No full textSupplemental material, sj-pdf-1-jnm-10.1177_10949968221136555 for The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information by Christopher Schumacher, Felix Eggers, Peter C. Verhoef, and Peter Maas in Journal of Interactive Marketing</p
Introduction to A Research Agenda for Digital Transformation
Full text linkDigital transformation has been fundamentally changing the business world. Despite significant changes stemming from digital transformation, academic research on digital transformation is primarily conducted within specific business disciplines. We propose that multidisciplinary perspectives need to emerge and be co-present to synthesize our understanding about distinct aspects of digital transformation, such as strategy, organization, information systems, supply chains, and marketing, as well as privacy and business ethics. We invite leading scholars across multiple business disciplines to share their in-depth knowledge on digital transformation in this book. The book consists of three parts each with multiple chapters, with a focus on multidisciplinary perspectives on digital transformation, capabilities and resources of digital transformation, and implementation and impact of digital transformation, respectively.</p
Data analysis for digital transformation:The example of willingness to share personal information
No full textThe advancing digital transformation enables firms to access a global audience of consumers. However, addressing consumers’ heterogeneous needs and preferences constitutes a considerable challenge for firms. Therefore, firms need a better understanding of how consumers can be purposefully segmented. This chapter segments consumers based on their willingness to share (WTS) personal information with firms, investigates how the privacy calculus and consumers’ relationships with firms affect WTS, and explores how WTS varies both nationally and internationally. Using multilevel latent class analysis on data from 15,068 consumers across 24 countries, it identifies three managerially meaningful consumer segments-“privacy-concerned consumers,” “privacy pragmatists,” and “relationship- seekers”-that predict WTS and are dispersed across data-prone and data-reluctant country classes. The empirical results show that the consumer segments differ significantly from one another, enabling multinational firms to adapt their marketing strategies and segmentation efforts to appeal to each distinct consumer segment, both within and across countries
The Peter Martyr reader
No full textAccession Number: ATLA0001328116; Language(s): English; Issued by ATLA: 20080715; Publication Type: Review; Related Books/Electronic Resources: By: Vermigli, Pietro Martire, 1499-1562 Peter Martyr reader viii, 260 p. Publisher: Kirksville, Mo.: Truman State University Press, 1999. ATLA0001327874Source type: Electronic(1)http://search.ebscohost.com/login.aspx?direct=true&db=reh&AN=ATLA0001328116&loginpage=Login.asp&site=ehost-liv
Drivers of peak sales for pharmaceutical brands
Full text linkPeak-sales metrics, Brand growth, Econometric models, Market entry, Pharmaceutical marketing, C23, C51, L65, M31,
Notes on Peter Karpovich for admission to Springfield College, c. 1925
No full textThese are notes on Peter V. Karpovich that were created, mostly likely, as part of his admissions process to Springfield College, c. 1925. The author or writer of these pages is not identified. Nor is it identified as to how, whether in a meeting or an interview or just from reading information, these notes were created. The notes are written in abreviations and in short fragments. The notes basically outline facts about his life, including age, family, education history, medical practice, present living arrangements, experience with the Young Men's Christian Associaation (YMCA), and experience in teaching Physical Education. Finally they also talk about his arrival in the United States, his desires for work/education at Springfield College., and his prospects of returning to Russia after his degree.For more information on Peter V. Karpovich, see: https://springfield.as.atlas-sys.com/agents/people/57
Peter - Luther C. Peter
No full textA.B.; A.M., 1894; Sc.D., 1926; entered sophomore class; Phi Gamma Delta; Phi Beta Kappa. M.D., U. of P., 1894. Born Feb. 14, 1869, St. Clairsville. Son of J.P., ex,. 1864. Practicing Ophthalmology, Phila., since 1894; professor of diseases of the eye, Temple U., 1917- ; prof., Grad. Med. Sch. of U. of P., 1919- ; ophthalmologist to Samaritan, Garretson and Polyclinic Hospitals, etc. Sec., The Amer. Acad. of Ophthalmology and Otolaryngology 1918-1926 and pres., same, 1927-28; sec., and treas., International Congress of Ophthalmology, Washington, D.C., 1922. Author: The Principles and Practice of Perimetry, 19116; The Extra-Ocular Muscles, 1927. Married June 20, 1916, Carrie C. Moser, Philadelphia. Address: Suite 1206,. 1930 Chestnut St., Philadelphia. Handwritten on back: ""Yours Truly, L. C. Peter, Class '91. Manheim, Pa."
From Floor to Sky -The Experience of Art School and the teaching of Peter Kardia
No full textImages of my work with text is included in a section of this colour hardback format book with introduction by Roderick Coyne and essays by Peter Kardia , Malcolm Le Grice , Hester Westley and sections on 25 artists.
Peter Kardia is widely recognised as a radical and influential teacher at both Saint Martins and the Royal College during the 60s and 70s. From the long list of Peter Kardia's ex-students 25 well-known artists have been invited to participate in an exhibition at the P3 gallery (www.p3exhibitions.com) in March 2010, as a sort of potted retrospective of both their work and Peter's teaching.
They are asked to show a piece of work from their student or graduation days, as well as a current piece, collectively providing a body of work that will show the range of British sculpture from the last 30 years.
The book acts as a catalogue for the exhibition, but is also intended to work as a stand-alone production and extends a little further to include approx. 4 images per artist, including one from both degree show and current times.
About the Author(s) Peter Kardia is widely recognised as a radical and influential teacher at both Saint Martins and the Royal College during the 60s and 70s, and his essay on how we should be approaching art and education is central to the book. Hester Wesley has researched and written on Peter's influence on art education and his teaching at Saint Martins and the Royal College, placing it into wider context of art education generally. The last essay is by Malcolm Le Grice (art historian) on the influence of the art teacher and art schools in history on the artist
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