1,720,994 research outputs found
Alcuni esempi di processi di programmazione integrale o quasi integrale
No full textIl contributo nella prima parte (pp. 199-209 di Vesci M.) affronta il tema della logica del marketing territoriale a supporto del piano strategico della città e della rete di città, per poi approfondire metodologia, contenuti ed efficacia del piano strategico.
Nella seconda parte (pp. 209-218 di Botti A.) si sviluppano i temi della funzione e della finalità del piano strategico, nonchè il processo di formulazione dello stesso, con particolare attenzione ai rischi connessi. Infine si fa riferimento all'esperienza italiana con il caso del piano strategco di Torino.
Nella terza parte (pp. 218-226 di Orelli R.L.), si affronta il tema dei piani territoriali di coordinamento, in particolare si evidenziano contenuti e finalità di quelli provinciali e regionali. Infine si analizza l'esperienza del piano provinciale di Ravenna
From artisans to digital entrepreneurs: innovating an ancient profession through digital transformation. The case of ‘La Bottega del Calzolaio’
No full textFestival quality, theory of planned behavior and revisiting intention: Evidence from local and small Italian culinary festivals
No full textStarting from an assessment of the main features of local and small culinary festivals, this study analyzes their main quality dimensions by examining their effects on visitors’ attitude and integrating the theory of planned behavior. In so doing, the study suggests that small culinary festivals rediscover tangible and structural aspects by exploiting basic and essential service characteristics. The study employed an on-site survey of slightly fewer than 700 attendees of three local and small Italian culinary festivals to test the hypotheses. The results of structural equation modeling suggested that food and beverage quality, staff service and information strongly determine attendee attitude toward local festivals and their revisiting intentions. The theoretical and practical implications of the findings are discussed
Measuring customer value co-creation behavior: developing a conceptual model based on Service-Dominant Logic
No full textPurpose – In line with the precepts of Service-Dominant Logic (SDL), the current study aims to devise a measurement framework of customer value co-creation practices during the service process.
Design/ Methodology/ Approach – Answering the call of McColl-Kennedy et al. (2012), the present study develops a general conceptual model for the measurement of customer value co-creation
behavior, in line with the procedure elaborated by Churchill (1979). In particular, our paper focuses on the first stage of the protocol, corresponding to the specification of the domain of the construct.
Findings – The study shows that the scale for measuring behavioral processes in customer value cocreation has an implicit hierarchical structure based on eight activities to ensure adequate semantic
coverage of the concept: cerebral activities, cooperation, information research and collation, the combination of complementary activities, changes in habits, co-production, co-learning and
connection. Moreover, the work highlights that the analysis of customer value co-creation behavior leads to three diverse steps of value co-creation and various levels of interaction.
Originality/value – By systematizing the construct of customer value co-creation behavior within a comprehensive framework, the conceptual model attempts to fill a gap evidenced by previous
research in order to show that actions performed by users during the value co-creation process strictly conform to SDL assumptions. Moreover, the framework underpinning the practical application of
SDL principles could benefit future practitioners and suggest interesting implications for future researc
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