1,720,958 research outputs found
SWARA YÖNTEMİ İLE DİJİTAL PAZARLAMA STRATEJİ SEÇİMİ
No full textİşletmeler ya da yeni bir iş girişiminde bulunacak kişiler tarafından yürütülen pazarlama faaliyetleri, teknolojik gelişmelerin ışığında, dijital araçların kullanımıyla yeniden şekillenmiş, bu da dijital pazarlama kavramını ortaya çıkarmıştır. Araştırmanın amacı, işletmelerin ya da yeni bir iş girişiminde bulunacak kişilerin dijital pazarlama yönetiminde yaygın kullanılan etkili stratejilerinin SWARA yöntemi ile önceliklendirilmesidir. Bu amaçtan hareketle, dijital pazarlama stratejileri ve e-ticaret konularında sektörde eğitim veren akademisyenlere, SWARA yönteminin ihtiyacı olan kriter değerlendirme formu hazırlanmış ve bu değerlendirmeler ışığında sonuçlar tartışılmıştır. Araştırma sonucunda, dijital pazarlama strateji seçiminde sırasıyla birinci sırada arama motoru pazarlaması, ikinci sırada sosyal medya pazarlaması, üçüncü sırada içerik pazarlaması ve devamında tıklama başına ödeme, bloglar, viral pazarlama, e-posta pazarlaması, satış ortaklığı, çevrimiçi reklamcılık, text mesajları yer almıştır. Araştırmanın, dijital pazarlama strateji seçiminde yardımcı bir yöntem sunması dolayısıyla hem literatüre hem sektöre katkı sağlayacağı düşünülmektedir. Bunun yanı sıra, SWARA yönteminin diğer çok kriterli karar verme yöntemleriyle birleştirilmesi ilerde yapılacak çalışmalar için fayda sağlayacaktır
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Gelişmekte Olan Ülke Çokuluslu İşletmelerin Uluslararasılaşma Teorileri: Bir Literatür Taraması
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A research on service quality perceptions of customers benefit from municipal sports facilities
No full textGünümüzde belediyeler, yerel olarak halka spor hizmeti sunmada önemli bir aktör haline gelmiştir. Bu çerçevede yapılan araştırmanın amacı, Bursa Büyükşehir Belediyesine ait spor tesislerinde hizmet kalitesinin, kullanıcılar açısından nasıl algılandığının belirlenmesidir. Çalışma, nicel araştırma yöntemlerinden tarama modeliyle gerçekleştirilmiştir. Araştırmanın örneklemini, Bursa Büyükşehir Belediyesi’ne ait spor tesislerini kullanan 404 kişi oluşturmaktadır. Araştırmaya dair veriler, Hizmet Kalitesi Değerlendirme Ölçeği ile toplanmıştır. Verilerin analizi, SPSS 25.0 programı ile yapılmıştır. Normallik testi sonucuna göre, non-parametrik testlerden Mann Whitney-U testi ve Kruskal Wallis-H testi uygun olanları kullanılmıştır. Araştırma sonucunda, Bursa Büyükşehir Belediyesi’ne ait spor tesislerinde sunulan hizmet kalitesine ilişkin kullanıcıların algıları, fiziksel tesis yönünden mükemmel olup; kano branşının diğer branşlara göre hizmet kalitesi algısında en yüksek ortalamalara sahip olduğu bulunmuştur.Today, municipalities have become an important actor in providing sports services to the local public. The purpose of this thesis study conducted within this framework is to determine how the service quality is perceived in terms of users in the sports facilities of Bursa Metropolitan Municipality. The study was carried out by scanning model, one of the quantitative research methods. The sample of the study consists of 404 people using the sports facilities of Bursa Metropolitan Municipality. Data about the study were collected using the Service Quality Assessment Scale. The analysis of the data was made with the SPSS 25.0 program, and the data on demographic variables were analyzed according to frequency analysis. According to the results of the normality test, among the non-parametric tests, the Mann Whitney-U test and the Kruskal Wallis-H test were used. As a result of research, user perceptions of service quality in the Bursa Metropolitan Municipality sports facilities, in terms of physical facilities is excellent; the branch of the other branches according to the canoe in the perception of service quality, it was found that had the highest averages
GELİŞMEKTE OLAN ÜLKE ÇOKULUSLU İŞLETMELERİNİN ULUSLARARASILAŞMA SÜRECİ: TÜRKİYE ÜZERİNDEN TEORİK VE KAVRAMSAL BİR İNCELEME
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