1,731,430 research outputs found
Sertifikat Peserta Workshop CPL - Ulfa Farrah Lisa
Full text linkSertifikat Peserta Workshop CPL - Ulfa Farrah Lis
LAPORAN AKHIR FUNDAMENTAL 2020 - ULFA FARRAH LISA
Full text linkLAPORAN AKHIR FUNDAMENTAL 2020 - ULFA FARRAH LIS
SERTIFIKAT ICED QA III - ULFA FARRAH LISA (PPMP)
Full text linkSERTIFIKAT ICED QA III - ULFA FARRAH LISA (PPMP
Absensi KK Blok 6C Ulfa Farrah LIsa Prodi S1 Kebidanan TA 2018/2019
Full text linkAbsensi KK Blok 6C Ulfa Farrah LIsa Prodi S1 Kebidanan TA 2018/201
Absensi KP 6C Ulfa Farrah Lisa Prodi S1 Kebidanan TA 2018/2019
Full text linkAbsensi KP 6C Ulfa Farrah Lisa Prodi S1 Kebidanan TA 2018/201
Absensi KK Blok 6B Ulfa Farrah Lisa Prodi S1 Kebidanan TA 2018/2019
Full text linkAbsensi KK Blok 6B Ulfa Farrah Lisa Prodi S1 Kebidanan TA 2018/201
Absensi KP 4B Ulfa Farrah Lisa Prodi S1 Kebidanan TA 2018/2019
Full text linkAbsensi KP 4B Ulfa Farrah Lisa Prodi S1 Kebidanan TA 2018/201
The Effects of Service Quality, Words of Mouth, and Satisfaction on Customer Loyalty at Ulfa Sukses Taylor
Full text linkThe purpose of this study was to test and analyze service quality, word of mouth and satisfaction with consumer loyalty at Ulfa Sukses Taylor, East Lampung. This study uses a quantitative approach. The population and sample in this study are Ulfa Sukses Taylor customers. The sample is 50 people. The sampling technique uses the Non Probability Sampling technique, namely Purposive Sampling. To obtain primary data, questionnaires were distributed and the data obtained was analyzed using the SPSS statistical program. The test results and analysis show that service quality and WOM positive but not significant effect on consumer loyalty. On the other hand, consumer satisfaction has a positive and significant effect on brand loyalty. Simultaneous test results obtained service quality, WOM, and satisfaction have a positive and significant effect on consumer loyalty. This study has limitations on the number of respondents, although the number of 50 people is sufficient to be analyzed, the more the number of respondents, the better the results of the analysis. Therefore this research can be tested again for future research by increasing the number of respondents. The influence between variables that is not yet significant can be retested in different types of businesses such as motorcycle and car repair service businesses, salons and spas, bridal make-up, and other service businesses. The results of this research are of practical or managerial use, especially for Ulfa Sukses Taylor's business in Braja Luhur Village , East Lampung and other types of businesses. In this case the owner and manager of Ulfa Sukses Taylor needs to pay attention to the quality of service quality , word of mouth to increase consumer loyalty.
Keywords: Comsumer loyalty, Consumer satisfaction, WOM, Service quality, Marketing Managemen
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