103,544 research outputs found
Large bandwidth mode order converter by differential waveguides
No full textIn this article, we propose a large bandwidth mode-order converter design by dielectric waveguides with equal lengths but different cross-sectional areas. The efficient conversion between even and odd modes is verified by inducing required phase difference between the equal length waveguides of different widths. Y-junctions are composed of both tapered mode splitter and combiner to connect mono-mode waveguide to multi-mode waveguide. The converted mode profiles at the output port show that the device operates successfully at designed wavelengths with wide bandwidth. This study provides a novel technique to implement compact mode order converters and direction selective/sensitive photonic structures. © 2015 Optical Society of America
Motives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase Intention
No full textThis study aims to provide a great deal of insight into how risk perception and purchase intention differ for the consumer with different online shopping motives. Data were collected through a questionnaire with 359 voluntary consumers aged 18-28 living in Istanbul. 14 motives leading them to online shopping through digital platforms for textile products were defined with the focus group technique. First, clustering analysis was conducted to define consumers according to the guiding motives in online shopping. Next, whether the consumer segments identified by these motives have different levels of risk perception and purchase intention was investigated via ANOVA analysis
Türkiye’de hazır giyim sektöründe dijital dönüşüm süreci uygulamaları ve vaka analizi çalışması
No full textEffects of polyelectrolytes on the hardness of borax decahydrate crystals
No full textThe hardness of borax decahydrate crystals was measured using cationicpolyelectrolytes of FO4115, FO4400 and FO4990 with anionic polyelectrolytesof AN923, AN930 and AN999 as an additive. The measurements were carriedout in the indentation load range of 10 g to 30 g. It was determined that theVickers hardness (HV) decreased with increasing applied load, showing thatthe borax decahydrate crystals exhibited an indentation size effect. Vickersmicrohardness measurements revealed that pure borax decahydrate crystals hada brittle structure, yet the crystals obtained in additive media were categorizedas a soft material. The proportional specimen resistance model was applied todetermine the load-independent microhardness. The crystal hardness of boraxdecahydrate was found to change depending on the type and concentration ofpolyelectrolyte used. In addition to the mechanical properties, the thermal andphysical characteristics of borax decahydrate crystals were investigated bythermogravimetric and Fourier transform infrared spectroscopy analysis. Thecharacterization results confirmed that the polyelectrolytes were adsorbed on thecrystal’s surface
MARKA LİDERLİĞİNİN İTİCİ GÜÇLERİ: YENİLİKÇİLİK, BELİRGİNLİK, GÜVEN, MÜŞTERİ HİZMETLERİ MÜKEMMELLİĞİ, DEĞER VE BAĞLILIK
No full textStructural framework of brand loyalty affected by feature connotations through attitude towards shopping in merchandising
No full textPurpose - In merchandising subjected to a rapid consumption cycle and many warning bombardments that trigger sudden purchasing, ensuring that consumers remain loyal to the store has been important. This study\"s purpose is to shed light on the structural framework of which brand loyalty is affected by feature connotations through attitude towards shopping in merchandising.Design/methodology/approach - 373 responses are interviewed face-to-face for a well-known clothing brand in Istanbul. How brand loyalty is affected by feature connotations through attitude towards shopping is structurally analyzed by the extent of the positivity, strength, and uniqueness of the connotations. The extent of brand loyalty refers to being more willing to pay, defensive about the store in opposing views, and inclined to recommend it to others. Some store features are highlighted including ease of access, acclimatization conditions, shelf layout, price image, and perception towards sales personnel.Findings - Thanks to strong, unique, and positive features associated with the store, consumers become more loyal to the store brand. All features except for shelf layout develop positive attitudes toward shopping, thereby increasing brand loyalty. The highest indirect effect on brand loyalty belongs to the price image, followed by, respectively, acclimatization conditions, perception towards sales personnel, and ease of access. Acclimatization condition has a positive direct effect whereas ease of access has a direct but negative effect on brand loyalty. Discussion – The relatively superior effect of price perception on shopping attitude shows that it is the focus of brand loyalty development activities. This can be supported by acclimatization conditions, perception towards sales personnel, and ease of access. To gain the loyalty of store customers, alternative ways exist if the acclimatization conditions feature is improved. In the case of other store features, shelf layout is not our priority criteria in developing brand loyalty because it is ineffective. Keywords: brand loyalty; store features; attitude towards shopping; store atmosphere; merchandising
Outlook on product design and consumer characteristics in purchasing attitude to smart products in sportswear
No full textTüketicilerin, spor giyimde akıllı ürün kullanımı hem günlük hayatlarını kolaylaştırmakta, hem de çeşitli uygulamalarıyla sıkça tercih
edilmektedir. Ürünlerin benimsenmesi sürecinde bu tarz ürünlerde tasarımın ve estetiğin tüketici için önemi ve satın alma tutumlarının
rolü incelenmelidir. Bu çalışmada duygusal, bilişsel ve davranışsal yönleriyle değerlendirilen tüketici satın alma tutumlarının, akıllı spor
giyim ürünleri için ürün estetiği öneminden nasıl etkilendiği araştırılmıştır. Aynı zamanda, farklı demografik özelliklerdeki kişiler için
gerek ürün tasarımı önemi gerekse satın alma tutumları farklı olabileceği anlaşılmıştır. 779 kişiden elde edilen veriler analizlere uygun
tasnif edilip düzenlenerek kullanılmıştır. Ürün estetiği öneminin spor giyim kategorisindeki akıllı giyilebilen ürünleri satın almaya yönelik
duygusal, bilişsel ve davranışsal tepkileri pozitif etkilediği gözlenmiştir. Demografik değişkenler arasında eğitim, medeni hal, çocuk
sahipliği ve gelir için anlamlı etkiler tespit edilirken yaş, cinsiyet, araba sahipliği ve çalışma durumu için anlamlı sonuçlara
rastlanmamıştır. Spor giyimde akıllı ürünleri satın alınmasında, farklı eğitim seviyesinde kişilerde ürün estetiği önemi ve bilişsel ve
davranışsal tepkilerin; medeni hali farklılaşınca davranışsal tepkilerinin; çocuk sahipliği durumuna göre duygusal ve davranışsal
tepkilerinin ve değişik gelir gruplarına mensup olanlar arasında ürün estetiği önem ve davranışsal tepkilerin anlamlı değişim gösterdiği
sonucuna ulaşılmıştır.The use of smart products in sportswear facilitates the daily lives of consumers and is frequently preferred with various applications.
In the process of adopting products, the importance of design and aesthetics for the consumer and the role of purchasing attitudes in
such products should be examined. In this study, it has been investigated how consumer purchasing attitudes, which are evaluated in
terms of emotional, cognitive, and behavioral aspects, are affected by the importance of product aesthetics for smart sportswear
products. At the same time, it has been understood that the importance of product design and purchasing attitudes may be different
for people with different demographic characteristics. The data obtained from 779 people were classified and arranged by the analysis
and used. It has been observed that the importance of product aesthetics positively affects emotional, cognitive, and behavioral
responses to purchasing smart wearable products in the sportswear category. While significant effects were found for education,
marital status, child ownership, and income among demographic variables, no significant results were found for age, gender, car
ownership, and employment status. When purchasing smart products in sportswear, when the importance of product aesthetics and
the marital status of cognitive and behavioral reactions differ in people with different education levels, it has been concluded that the
emotional and behavioral reactions of the behavioral reactions according to the status of having a child, and the importance of product
aesthetics and behavioral reactions among those belonging to different income groups
Investigating consumer evaluations about the purchasing of innovative textiles in terms of product interest and benefits
No full textTo obtain a sustainable competitive advantage, companies in the national and global markets should direct their activities to new goods and services that create differences. Economic units with high technology and capital accumulation have the opportunity to work more efficiently and create innovations in the market. Nowadays, the main economic resource beyond capital, labor, or natural resources is knowledge. So far, innovation continuously appears in the markets with technological developments in information and communication-intensive sectors such as informatics. \"Innovation\", which has become the most important competitive tool in today\"s economy, is also referred to as innovation. According to the most widely accepted approach of Schmookler (1966), \"An enterprise makes a technical change if it develops a new product or service for itself or uses a new method or input for itself. The enterprise that makes a certain technical change first is the one that makes the innovation, and this action that it does is innovation.\" (Oguzturk, 2003).According to Evans et al. (2010), attitude is a mental state that creates behaviors towards a stimulus. This stimulus can be any product, person, service, brand, idea, physical object, advertisement, event, or symbol as an attitude object. According to the three-component model of attitude that was first added to the literature by Rosenberg and Hovland (1960), attitudes are defined as generalizable structures that consist of beliefs, feelings and behavioral tendencies towards an attitude object. In this model, thoughts and beliefs about the attitude object constitute the cognitive element; emotion and mood represent the affective (or sensory) component, and action intentions represent the behavioral component. Eagly and Chaiken (1993) stated in their studies that it is necessary to understand the underlying cognitive, affective and behavioral processes in order to predict how much the attitude will change. In the process of shaping the evaluations that can occur in different forms, the direct and indirect effects of product interest and benefits on consumer attitude (sensory, cognitive, behavioral evaluations) will be examined in this research
Eagle in the Altai-Sayan Region – research results 2019–2023
No full textAccording to the Red List of IUCN, Steppe Eagle (Aquila nipalensis) is a globally Endangered (EN) species, included in the Red Data Book of Russia and protected throughout the country. Steppe Eagle breeding range in Russia covers semi-desert and steppe areas from Kalmykia in the west to Dauria in the east. The Altai-Sayan Ecoregion (ASER) is key for Steppe Eagle: about half of the entire breeding population of the species in Russia is concentrated here. Therefore, monitoring Altai-Sayan Steppe Eagle breeding groups is very important
ECOLOGY OF CHIROPTERA BATS IN ALTAI-SAYAN REGION OF SOUTHERN SIBERIA
No full textAim. The aim of this work is to summarize the available data on zoogeographic analysis and fauna of the bats of the Altai-Sayan region.Discussion. The chiropterofauna of the AltaiSayan highlands includes the representatives of 13 species. The obtained data on the distribution of bats in the region made it possible for the first time to carry out a zoogeographic analysis of the chiropterofauna of the Altai-Sayan highland. The faunal complex of bats in the study area and adjacent territories is represented by boreal, European and Central Asian species. The cluster analysis by Jaccard coefficient allowed us to distinguish two main chiropterological complexes: Altai-Sayan and Ubsunur. Our boundary between these complexes coincides or is close to the biogeographic boundaries drawn for various groups of vertebrates and invertebrates, as well as plants.Conclusion. Altai-Sayan territory is inhabited by 13 bat species of six genera belonging to Vespertilionidae family. The most common species are the following: eastern water bat – Myotis petax Hollister, 1912; Siberian bat – Myotis sibiricus Kastschenko, 1905; Ikonnikov's bat – Myotis ikonnikov Ognev, 1912; Northern bat – Eptesicus nilssonii Keyserling, Blasius, 1839; Parti-coloured bat – Vespertilio murinus Linnaeus, 1758; Ognev's long-eared bat – Plecotus ognevi Kishida, 1927. In the fauna of the region, the boundary between two chiropterological complexes (Altai-Sayan and Ubsunur) runs through Kurtushibinsk-Usinsk province
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