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Attitudes of Generation Y consumers and their purchasing motives when choosing luxury fashion apparel
No full textPripadnici generacije Y uživaju u kupnji i cijene luksuzne karakteristike proizvoda koje biraju. Smatra ih se visoko modno osviještenima, usmjerenima na pažljiv odabir odjeće koju nose. Cilj ovog rada je analizirati i identificirati stavove i ključne kupovne motive pripadnika generacije Y prilikom odabira skupocjenih modnih odjevnih predmeta. Početak rada usmjeren je na teorijski pregled stavova i motiva kao ključnih faktora koji oblikuju ponašanje potrošača. Definirani su stavovi i motivi, opisane su funkcije i komponente stavova te najčešće klasifikacije motiva i teorije motivacije koje su prisutne u literaturi. Predstavljena su dosadašnja saznanja o ponašanju potrošača generacije Y u kontekstu kupnje luksuznih modnih odjevnih predmeta, uključujući karakteristike generacije Y i specifičnosti njihovog kupovnog ponašanja. Prema dostupnim izvorima definirani su i skupocjeni modni odjevni predmeti te su opisane i specifičnosti kako skupocjenih predmeta, tako i skupocjenih modnih odjevnih predmeta. Prije rezultata istraživanja provedenog za potrebe diplomskog rada daje se pregled odabranih, već provedenih znanstvenih istraživanja o kupovnim navikama generacije Y. Zatim su navedeni dominantni stavovi i motivi pri odabiru luksuznih modnih predmeta koje su ispitanici iskazali. U posljednjem poglavlju opisani su rezultati provedenog istraživanja i njegovi zaključci. Istraživanje je provedeno metodom ankete, korištenjem upitnika sastavljenog od tvrdnji i pitanja preuzetih iz prethodnih znanstvenih istraživanja. Tvrdnje su podijeljene u skupine koje označavaju kognitivnu, afektivnu i konativnu komponentu stava te funkcionalne, hedonističke i simboličke kupovne motive. Uzorak istraživanja obuhvaćao je pripadnike generacije Y, osobe rođene između 1980. i 2000. godine. Veličina uzorka uključuje 108 ispitanika iz generacije Y koji su u proteklih šest mjeseci kupili barem jedan skupocjeni modni odjevni predmet. Prema rezultatima istraživanja, dominantna komponenta stava potrošača iz generacije Y prilikom odabira skupocjenih modnih odjevnih predmeta je kognitivna komponenta, pri čemu većina ispitanika vjeruje da takvi predmeti privlače pažnju i uživaju dobar ugled. Glavni motiv za kupnju skupocjenih modnih odjevnih predmeta je funkcionalni motiv, s tim da većina ispitanika navodi kako kupuju skupocjene modne odjevne predmete zbog njihove kvalitetne izrade i upotrebe vrhunskih materijala. Ovi rezultati, u skladu su s prethodnim istraživanjima te potvrđuju da je kvaliteta i dalje ključni faktor kod generacije Y kada se odlučuju za luksuzne modne predmete. Kognitivna komponenta stava, koja uključuje uvjerenje da ovi predmeti privlače pažnju i imaju dobar ugled, pruža smjernice za marketinške strategije. Marketinški stručnjaci mogu istaknuti jedinstvenost, kvalitetu i pouzdanost skupocjenih modnih odjevnih predmeta kako bi privukli pažnju ove ciljne skupine.Generation Y members enjoy shopping and appreciate the luxurious features of the products they purchase. They are highly fashion-conscious and selective about the clothing they wear. This graduation thesis aims to analyze and identify the attitudes and key purchasing motives of Generation Y when choosing luxury fashion apparel. The beginning of the graduation thesis begins with a theoretical overview of attitudes and motives as key factors influencing consumer behavior. It defines attitudes and motives, describes their functions and components, and outlines common motive classifications and motivational theories found in the literature. Existing research on Generation Y's purchasing behavior in the context of luxury fashion is presented, including the characteristics of this generation and the specifics of their shopping habits. Luxury fashion items are defined based on available sources, along with the distinguishing features of both luxury goods in general and luxury fashion apparel specifically. Before presenting the results of the conducted research, the graduation thesis provides an overview of selected scientific studies on Generation Y's purchasing habits. This is followed by an analysis of the dominant attitudes and motives expressed by respondents when choosing luxury fashion apparel. The final chapter discusses the research findings and conclusions. The research was conducted using a survey method, with a questionnaire based on measurement items and questions from previous scientific studies. The measurement items were categorized into groups representing the cognitive, affective, and behavioral components of attitudes, as well as functional, hedonic, and symbolic purchasing motives. The research sample consisted of Generation Y individuals born between 1980 and 2000. A total of 108 respondents who had purchased at least one luxury fashion item in the past six months participated in the study.
The analysis revealed that the dominant attitude component for Generation Y consumers when selecting luxury fashion items is the cognitive component. Most respondents believe that these items attract attention and enjoy a strong reputation. The primary purchasing motive is functional, with respondents citing high-quality craftsmanship and premium materials as key reasons for their purchases. These findings align with previous research, confirming that quality remains a crucial factor for Generation Y when buying luxury fashion items. The emphasis on the cognitive attitude component, particularly the perception that luxury fashion items attract attention and hold a good reputation, provides valuable insights for marketing strategies. Marketers can highlight the uniqueness, quality, and reliability of luxury fashion products to appeal to this target group
Attitudes of Generation Y consumers and their purchasing motives when choosing luxury fashion apparel
No full textPripadnici generacije Y uživaju u kupnji i cijene luksuzne karakteristike proizvoda koje biraju. Smatra ih se visoko modno osviještenima, usmjerenima na pažljiv odabir odjeće koju nose. Cilj ovog rada je analizirati i identificirati stavove i ključne kupovne motive pripadnika generacije Y prilikom odabira skupocjenih modnih odjevnih predmeta. Početak rada usmjeren je na teorijski pregled stavova i motiva kao ključnih faktora koji oblikuju ponašanje potrošača. Definirani su stavovi i motivi, opisane su funkcije i komponente stavova te najčešće klasifikacije motiva i teorije motivacije koje su prisutne u literaturi. Predstavljena su dosadašnja saznanja o ponašanju potrošača generacije Y u kontekstu kupnje luksuznih modnih odjevnih predmeta, uključujući karakteristike generacije Y i specifičnosti njihovog kupovnog ponašanja. Prema dostupnim izvorima definirani su i skupocjeni modni odjevni predmeti te su opisane i specifičnosti kako skupocjenih predmeta, tako i skupocjenih modnih odjevnih predmeta. Prije rezultata istraživanja provedenog za potrebe diplomskog rada daje se pregled odabranih, već provedenih znanstvenih istraživanja o kupovnim navikama generacije Y. Zatim su navedeni dominantni stavovi i motivi pri odabiru luksuznih modnih predmeta koje su ispitanici iskazali. U posljednjem poglavlju opisani su rezultati provedenog istraživanja i njegovi zaključci. Istraživanje je provedeno metodom ankete, korištenjem upitnika sastavljenog od tvrdnji i pitanja preuzetih iz prethodnih znanstvenih istraživanja. Tvrdnje su podijeljene u skupine koje označavaju kognitivnu, afektivnu i konativnu komponentu stava te funkcionalne, hedonističke i simboličke kupovne motive. Uzorak istraživanja obuhvaćao je pripadnike generacije Y, osobe rođene između 1980. i 2000. godine. Veličina uzorka uključuje 108 ispitanika iz generacije Y koji su u proteklih šest mjeseci kupili barem jedan skupocjeni modni odjevni predmet. Prema rezultatima istraživanja, dominantna komponenta stava potrošača iz generacije Y prilikom odabira skupocjenih modnih odjevnih predmeta je kognitivna komponenta, pri čemu većina ispitanika vjeruje da takvi predmeti privlače pažnju i uživaju dobar ugled. Glavni motiv za kupnju skupocjenih modnih odjevnih predmeta je funkcionalni motiv, s tim da većina ispitanika navodi kako kupuju skupocjene modne odjevne predmete zbog njihove kvalitetne izrade i upotrebe vrhunskih materijala. Ovi rezultati, u skladu su s prethodnim istraživanjima te potvrđuju da je kvaliteta i dalje ključni faktor kod generacije Y kada se odlučuju za luksuzne modne predmete. Kognitivna komponenta stava, koja uključuje uvjerenje da ovi predmeti privlače pažnju i imaju dobar ugled, pruža smjernice za marketinške strategije. Marketinški stručnjaci mogu istaknuti jedinstvenost, kvalitetu i pouzdanost skupocjenih modnih odjevnih predmeta kako bi privukli pažnju ove ciljne skupine.Generation Y members enjoy shopping and appreciate the luxurious features of the products they purchase. They are highly fashion-conscious and selective about the clothing they wear. This graduation thesis aims to analyze and identify the attitudes and key purchasing motives of Generation Y when choosing luxury fashion apparel. The beginning of the graduation thesis begins with a theoretical overview of attitudes and motives as key factors influencing consumer behavior. It defines attitudes and motives, describes their functions and components, and outlines common motive classifications and motivational theories found in the literature. Existing research on Generation Y's purchasing behavior in the context of luxury fashion is presented, including the characteristics of this generation and the specifics of their shopping habits. Luxury fashion items are defined based on available sources, along with the distinguishing features of both luxury goods in general and luxury fashion apparel specifically. Before presenting the results of the conducted research, the graduation thesis provides an overview of selected scientific studies on Generation Y's purchasing habits. This is followed by an analysis of the dominant attitudes and motives expressed by respondents when choosing luxury fashion apparel. The final chapter discusses the research findings and conclusions. The research was conducted using a survey method, with a questionnaire based on measurement items and questions from previous scientific studies. The measurement items were categorized into groups representing the cognitive, affective, and behavioral components of attitudes, as well as functional, hedonic, and symbolic purchasing motives. The research sample consisted of Generation Y individuals born between 1980 and 2000. A total of 108 respondents who had purchased at least one luxury fashion item in the past six months participated in the study.
The analysis revealed that the dominant attitude component for Generation Y consumers when selecting luxury fashion items is the cognitive component. Most respondents believe that these items attract attention and enjoy a strong reputation. The primary purchasing motive is functional, with respondents citing high-quality craftsmanship and premium materials as key reasons for their purchases. These findings align with previous research, confirming that quality remains a crucial factor for Generation Y when buying luxury fashion items. The emphasis on the cognitive attitude component, particularly the perception that luxury fashion items attract attention and hold a good reputation, provides valuable insights for marketing strategies. Marketers can highlight the uniqueness, quality, and reliability of luxury fashion products to appeal to this target group
Going Beyond Counting First Authors in Author Co-citation Analysis
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counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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Appropriate Similarity Measures for Author Cocitation Analysis
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Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
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koamabayili/VECTRON-author-checklist: VECTRON author checklist
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Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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