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台灣電影產業垂直整合策略之研究 ---以中環公司為個案分析
No full text論文摘要
策略是企業最高的指導原則，ㄧ個企業想要永續經營，不能不對策略
有所研究。在電影產業中，由於其高風險及高投資報酬率的特性，若採取
垂直整合策略，可以達到降低風險、確保回收等諸多效益。
根據新聞局所提供的數據，台灣電影產值有逐年增加的趨勢，然而本
土的電影市場仍為美國好萊塢的天下，國內唯有中環公司積極佈局電影事
業，而且是有策略有規劃的進行上中下游的佈局，未來還會不斷擴張電影
事業，十分值得研究。本研究即是以中環公司作為個案，經由參與觀察法
探究企業發展策略中的垂直整合動機與效益，印證在台灣電影產業的產業
鏈上，評估電影產業公司在市場上的垂直整合發展策略。
本研究的實證結果如下：
一、中環公司採取垂直整合策略的效益包括: 確保映演通路、確保電
影影片供需無虞、提升其他公司合作意願、提高談判籌碼、降低生
產成本、交易成本經濟效益、有足夠資訊提供影片製作的評估、降
低系統性風險等。
二、給其他台灣電影公司的建議包括: 採取垂直整合策略外仍要培養各事業體的核心競爭力、維持文化創意產業中價值創造部門的自主
性、建立以影片製作為軸心的垂直整合團隊、加強與其他集團的策
略聯盟、運用政府部門資源。
關鍵詞：電影產業、垂直整合、發展策略Abstract
Strategic planning, the supreme steering to lead business management, is substantial for a corporation that aims to operate business in a long run. As for film industry that features high risk and high investment return, vertical integration strategies will benefit the film-makers to lower risk as well as enhance revenue.
According to the Government Information Office, market value for film industry in Taiwan has grown up; however, foreign film features, especially those from Hollywood, are the dominants in the market. CMC Group, as the only local company actively involved in film-making business, strategically expands its business map by vertical integrating sources from upper, middle, and lower streams. Based upon CMC Group case study, this project conducts observation methodology to explore motivation and benefits of vertical integration on business development; furthermore, by understanding chain value of channels in film industry, the project aims to evaluate vertical integration strategies utilized in film market in Taiwan.
The research findings are as follows:
1.Vertical integration strategies made by CMC Group included to ensure releasing channels and sufficient supply of film features, to enhance business collaboration opportunities, to lower production cost and systematic risk, to evaluate economy efficiency, to maintain abundant.
2.Recommendations for other Taiwanese film-makers are as following. Aside from making vertical integration strategies, it is essential for the corporation to develop core competition of each business unit, to sustain independence of Creativity department, which is the value-making key in culture related business, to build up a vertical integration team that focuses on film features production, to enhance strategic cooperation with other mega companies, to efficiently use government resources, and so on.
Keywords: Film Industry, Vertical Integration, Business Development and Strategic Planning目 錄
第一章 緒論……………………………………………………………… 1
第一節 研究動機與目的…………………………………………… 1
第二節 研究方法…………………………………………………… 5
第三節 論文架構…………………………………………………… 7
第四節 論文重點說明……………………………………………… 9
第二章 文獻探討………………………………………………………….. 11
第一節 策略的定義與功能………………………………………….. 11
第二節 垂直整合的概念…………………………………………….. 13
第三節 垂直整合的類型…………………………………………….. 15
第四節 垂直整合的效益…………………………………………….. 18
第五節 垂直整合的劣處…………………………………………….. 22
第三章 電影事業體與環境分析………………………………………….. 25
第一節 電影產業事業體……………………………………….….… 25
第二節 電影產業環境……………………………...……………….. 36
第三節 電影產業垂直整合的歷史發展………………..…………… 44
第四章 個案公司分析…………………………………………….………. 50
第一節 中環公司簡介………………………………………….….…. 50
第二節 垂直整合策略………………………………………….….…. 52
第三節 垂直整合績效………………………………………….….…. 65
第四節 發展方向…………….………………..................................... 70
第五章 結論與建議………………………..…………..........................….. 75
第一節 研究結論………………...………………………….………. 75
第二節 研究限制………………………...……………….…………. 81
第三節 研究建議………………….……..………………….………. 82
參考文獻與相關書目………………………….…………………………… 91
一、中文部分……………………………………………..…………… 91
二、西文部份.....…………………………………..………………. 9
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Specific dynamic action, apparent assimilation efficiency, and digestive rate in an arboreal pitviper, Trimeresurus stejnegeri stejnegeri
No full textVariations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Create and Measure the Spontaneous Parametric Down Conversion
No full textWe hope to verify the conservation of orbital angular momentum (OAM) of
light under the spontaneous parametric down-conversion (SPDC) process.
We use laser(with 355nm-wavelength) to pump a β − BaB2O4 (BBO)
crystal. Because of the nonlinear property of the BBO crystal, the degenerate
SPDC could happen in the crystal. Therefore, one 355nm photon would
converted to two 710nm photons. We make use of the birefringence property
of the BBO crystal to achieve beamlike Type II phase-matching. Under this
phase-matching, it is efficient to collect the down-converted 710nm light.
We plan to make the pump light carry the OAM with l = 0 or l = 1 by
means of the hologram. On the other way, we use a new-reported method
to measure the OAM of the down-converted 710nm light. And, making use
of the coincidence-counting tool, we could verify the conservation of OAM
of light.
Under the SPDC process, the down-converted 710nm photon pairs are
in the entangled state. Therefore, this experiment is related to the OAM
of light and the entangled state which the quantum theory predicts. These
two subjects are worthy of studying.1 Introduction 1
1.1 measuring OAMof entangled photons . . . . .1
1.2 newmethod for measuring OAMof light . . . 2
1.3 objective of our experiment . . . . . . . .3
2 EPRParadox . . . . . . . . . . . . . . . . . 4
2.1 Einstein’s Locality Principle . . . . . . 4
2.2 Bell’s inequality . . . . . . . . . .. . .5
2.3 QuantumOptics . . . . . . . . . . . . . . .6
3 Spontaneous Parametric Down Conversion . . .7
3.1 Maxwell’s equation . . . . . . . . . . . .8
4 Anisotropic crystal . . . . . . . . . . . . .14
4.1 dielectric tensor . . . . . . . . . . . . .14
4.2 Birefringence . . . . . . . . . . . . . . .15
4.3 Normal surface . . . . . . . . . . . . . . 16
4.4 Index Ellipsoid . . . . . . . . . . . . . .18
4.5 classification . . . . . . . . . . . . . . 18
4.6 light propagation in uniaxial crystals . . 20
4.7 BBO crystal . . . . . . . . . . . . . . . .21
5 Phase Match . . . . . . . . . . . . . . . . .22
5.1 Type I & Type II . . . . . . . . . . . . . 23
5.2 Collinear & Noncollinear . . . . . . . . . 23
5.3 Beamlike Type II . . . . . . . . . . . . . 25
5.4 cutting crystal at appropriate angle . . .27
6 Experiment . . . . . . . . . . . . . . . . . 30
7 Orbital Angular Momentum of Photons . . . . 38
7.1 introduction . . . . . . . . . . . . . . . 38
7.2 Measuring the OAMof a Single Photon . . . 41
7.3 accomplish the device with α = π . . . . . 42
8 Conclusion . . . . . . . . . . . . . . . . .4
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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