1,720,961 research outputs found
Employee Perception on Sustainable Environmental Practices at Mining Firms in Zimbabwe
No full textThe rise in environmental degradation that is attributable to a rise in mining activities in Zimbabwe has forced many mining firms to re-craft their operational strategies or face the wrath of fines by Environmental Management Agency (EMA) on their quest to preserve the planet earth and its inhabitants. The main stakeholder affected by negative mining activities is the employee as they are at the centre of the mineral extraction process. Many employees in the mining sector have developed incurable respiratory diseases, with some losing their lives due to work related infections and unsustainable mining practices especially in the Zimbabwean economy where artisanal mining is the backbone to National Development Strategy of converting Zimbabwe to becoming a middle-income economy by 2030. The Zimbabwean economy’s main anchor is agriculture and mining with both contributing about 65% of the country’s foreign earnings. The major criticism to mining is its adverse effects to the environment and its components such as air, water and land pollution which were the major motives of the research. The research objective was to determine the perception of mine employees as part of stakeholders in the creation of green mines in Zimbabwe. The Environmental Management Act of 2012 and the stakeholder theory of corporate governance founded the research theoretical framework. A quantitative research design was used with a sample size of 100 mine employees in Zimbabwe that have been employed for at least one year, regardless of the positions they hold in the mines, 96% response rate was achieved. Questionnaires were used as data collection instrument and data analysis was done using SPSS statistical software. Research findings indicated the need for employees to change perceptions towards environmental practices to ensure sustainable mining environmental practices. The research findings will help to foster Sustainable mining practices that will alleviate environmental ills, protect employees from unsustainable mining practices, and accelerate the preservation of the environment and the conservation of the country’s minerals for the current and the future generation. 
Embrace green marketing or lose competitive advantage: An insight on the performance of small and medium-sized enterprises in the foundry sector in Zimbabwe
Full text linkThe rise of the green revolution has shaken many firms to decide on their dominance or face the wrath of natural extinction by failure to adapt to changes in the macro environment. Green marketing has recently gained acceptance in the commercial world to the level that firms that still embrace the old conventional marketing paradigm are rethinking their marketing strategies. Green marketing seeks to ensure that businesses do not harm the environment they operate in or harm the planet earth's living species. There has been a dynamic shift in the marketing mix elements as organisations thrive to satisfy the needs of a chameleon consumer. The research was informed by Ottman’s paradigm shift from conventional marketing to green marketing. The study sought to determine the impact of green marketing strategies on firm performance and the challenges faced by small to medium enterprises in their quest to adopt green marketing strategies. A quantitative research design was adopted with a sample size of 20 steel and aluminum foundry firms. The primary research findings were that firms are aware of green marketing strategies and their impact on firm performance, although they face challenges in implementing them. The paper's results will help various small to medium enterprises in the foundry industry to rethink, redesign and re-engage to achieve innovation and industrialisation in a green economy
Rebranding Zimbabwe's Education System: Stakeholder Perspectives on the Implementation of the Heritage-Based Curriculum.
Full text linkThis study explores the implementation of the Heritage-Based Curriculum (HBC) as a rebranding strategy within Zimbabwe's Ministry of Primary and Secondary Education, focusing on stakeholder perspectives. The HBC, introduced to align education with Zimbabwean cultural values, history, and indigenous knowledge systems, represents a significant shift from previous curricula. This research investigates how stakeholders including -educators, policymakers, parents, and students perceive this curriculum reform as a tool for rebranding the nation’s education system. Using a qualitative approach, data was collected through interviews, focus group discussions, and document analysis to capture diverse viewpoints. Findings reveal that while many stakeholders view the HBC as a positive step toward reclaiming cultural identity and fostering national pride, challenges such as inadequate resources, teacher training gaps, and concerns about global competitiveness hinder its effective implementation. The study highlights the tension between preserving cultural heritage and meeting the demands of a globalised world. Stakeholders emphasised the need for a balanced approach that integrates heritage education with modern skills development. The research concludes that while the HBC has potential as a rebranding strategy, its success depends on addressing systemic challenges and fostering collaboration among all stakeholders. This study contributes to ongoing debates about curriculum reform in post-colonial contexts and offers insights for policymakers aiming to leverage education as a tool for cultural and national revitalisation
Ramifications of social media content marketing on firm survival: MetaAnalysis
Full text linkThe rapid proliferation of social media has transformed content marketing into a critical strategy for firm survival in the digital age. This research paper synthesised the existing literature to evaluate the impact of social media content marketing on organisational resilience and longevity. By conducting a meta-analysis of 50 peer-reviewed studies published between 2010 and 2023, the paper identified key trends, outcomes, and challenges associated with social media content marketing. Findings revealled that effective content marketing strategies, such as storytelling, user-generated content, and influencer collaborations, significantly enhanced brand visibility, customer engagement, and loyalty, which were critical for firm survival in competitive markets. However, the study also highlighted potential risks, including reputational damage from poorly managed campaigns and the high costs of maintaining consistent, high-quality content. The paper further explored the role of platform algorithms, audience targeting, and data analytics in optimising content marketing efforts. It emphasises the importance of adaptability and innovation in responding to evolving consumer preferences and technological advancements. The meta-analysis concluded that while social media content marketing offerred substantial opportunities for firm survival, its success depended on strategic planning, ethical practices, and continuous performance evaluation. This research contributed to the broader discourse on digital marketing by providing evidence-based insights for practitioners and scholars, ultimately guiding firms in leveraging social media to ensure long term sustainability.
Motivational Strategies for improved Performance of Generation Y and Z Employees: A Grounded Theory Approach to Mining Companies in Zimbabwe
No full textThe main thrust of the proposed study was to probe and come up with a theoretical framework for motivational strategies of generation Y and Z employees so as to enhance their performance in the mining sector in Zimbabwe. It is important to note from the onset that Generation Y also known as Millennials are youthful employees born between 1981 and 1996. These people are now aged between 26 and 41 years, and this is the most active generation in the labour force. It is imperative to study how these individuals can be motivated to foster productivity in Zimbabwe’s second largest sector. On the other hand, Generation Z refers to employees born between 1997 and 2012 (Gomez, Mawhinney & Betts, 2020). A part of Generation Z, those aged 18 to 25 are the latest people employed in companies. Hence, it is urgent, critical and makes sense to understand how they are motivated. Therefore, the two groups make up a huge chunk of labour particularly in the mining sector, and it is vital to interrogate on their workplace behaviour, like what yesteryear psychologists did with older generations. The two generations grew up in a different environment from other generations and thus have different expectations from their employers. Therefore, the study probed and came up with a theoretical framework to motivating Generation Y and Z employees in the mining sector.
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Consumer Epiphanies on Digital Banking Resilience in Developing Countries. Reflections from Zimbabwe
Full text linkThis study focuses on understanding the perceptions of customers towards digital banking in the context of a developing country. The study aims to identify digital banking platforms used by consumers in the banking sector, analyse key factors that determine customers\u27 perceptions towards digital banking, evaluate consumer satisfaction levels when using digital banking, determine the challenges that consumers face when using digital banking and proffer solutions to these challenges and recommendations that enhance the overall consumer experience when using digital banking. The study was rooted on the Technology Acceptance Model and adopted a qualitative approach. Structured face to face interviews were conducted on purposively selected bank customers in Harare and data saturation was reached on the 34th interview. The findings revealed widespread popularity of digital banking services amongst bank customers because of its convenience and accessibility. However, most customers shun digital banking because of a lack of technical knowledge and awareness, data privacy and security issues, network connectivity issues and high transaction costs. The study recommended that banks could put in place measures that encouraged the use and adoption of digital banking services such as consumer digital banking awareness programmes, improved biometrics to ensure security and privacy, reduced transaction costs and improved digital infrastructure
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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