1,723,075 research outputs found
ENHANCING THE PARTICIPATION OF TRUNG NGUYEN COFFEE IN THE GLOBAL VALUE CHAIN (GVC)
No full textThis study is conducted to determine how innovations in the supply chain can enhance the participation of Trung Nguyen Coffee in the Global Value Chain (GVC). Trung Nguyen Coffee is selected in this case study because Trung Nguyen’s low-level participation in the GVC of coffee despite its capacity and quality. The study employs the case study method to investigate the supply chain of Trung Nguyen and current position and participation of Trung Nguyen in the GVC of coffee. Interview, document research and search on the Internet are recruited to collected data related to the supply chain and the participation of Trung Nguyen in the GVC.The study provides a theoretical review of innovation, innovation system, national innovation system, global value chain and supply chain to make the theoretical framework for the research.The outcomes of the analysis point out that for the deeper participation of Trung Nguyen in the GVC, Trung Nguyen are recommended to focus on innovations in international research and development and new purchasing technology. National Innovation System of the Vietnam coffee industry also takes a key role in the enhancement of participation of Trung Nguyen into the participation in the GVC. The support from the National Innovation System can be disseminated to the whole coffee industry in Vietnam.Keywords: innovation, innovation system, national innovation system, global value chain, supply chain, participation in the GVC.<br/
Marketing strategy of Trung Nguyen in the Czech Republic
No full textPředmětem této bakalářské práce je analyzovat marketingovou strategii firmy Trung Nguyen v České republice. Tato vietnamská firma produkuje kávu a mnoho dalších výrobků s ní souvisejících. Na českém trhu působí jen krátkou dobu, a proto je hlavním cílem práce seznámení se s firmou a s její zdejší marketingovou strategií. Práce je rozdělená do tří kapitol. První, teoretická kapitola zahrnuje obecný výklad o marketingu a procesu výběru marketingové strategie. V druhé kapitole dojde k zaměření se na společnost Trung Nguyen samotnou. Na úvod je představen vývoj firmy a její vstup na český trh. Poté jsou teoretické poznatky aplikovány v praxi a dochází k analyzování marketingové strategie firmy Trung Nguyen. V poslední kapitole je navržena nová marketingová strategie, která by měla pomoct firmě zvýšit prodej výrobků a více se dostat do podvědomí zákazníků.The aim of this bachelor thesis is to analyse the marketing strategy of Trung Nguyen in the Czech Republic. This Vietnamese company produces coffee and many other products that relate to coffee. It has been operating on the Czech market just for a short period of time; therefore the main objective of this writing is to get readers more familiar with the company itself as well as its marketing strategy on the Czech market. The thesis is divided into three chapters. The first theoretical chapter implies a general explanation of marketing and the process of choosing a marketing strategy. In the second chapter, the history of the company as well as its admission to the Czech market are described at the beginning. And then, the theoretical knowledge is applied in practice by analysing the marketing strategy of Trung Nguyen. The last chapter suggests a new marketing strategy aiming at helping the company sell more products
Marketing strategy of Trung Nguyen in the Czech Republic
No full textPředmětem této bakalářské práce je analyzovat marketingovou strategii firmy Trung Nguyen v České republice. Tato vietnamská firma produkuje kávu a mnoho dalších výrobků s ní souvisejících. Na českém trhu působí jen krátkou dobu, a proto je hlavním cílem práce seznámení se s firmou a s její zdejší marketingovou strategií. Práce je rozdělená do tří kapitol. První, teoretická kapitola zahrnuje obecný výklad o marketingu a procesu výběru marketingové strategie. V druhé kapitole dojde k zaměření se na společnost Trung Nguyen samotnou. Na úvod je představen vývoj firmy a její vstup na český trh. Poté jsou teoretické poznatky aplikovány v praxi a dochází k analyzování marketingové strategie firmy Trung Nguyen. V poslední kapitole je navržena nová marketingová strategie, která by měla pomoct firmě zvýšit prodej výrobků a více se dostat do podvědomí zákazníků.The aim of this bachelor thesis is to analyse the marketing strategy of Trung Nguyen in the Czech Republic. This Vietnamese company produces coffee and many other products that relate to coffee. It has been operating on the Czech market just for a short period of time; therefore the main objective of this writing is to get readers more familiar with the company itself as well as its marketing strategy on the Czech market. The thesis is divided into three chapters. The first theoretical chapter implies a general explanation of marketing and the process of choosing a marketing strategy. In the second chapter, the history of the company as well as its admission to the Czech market are described at the beginning. And then, the theoretical knowledge is applied in practice by analysing the marketing strategy of Trung Nguyen. The last chapter suggests a new marketing strategy aiming at helping the company sell more products
Strategic marketing of Vietnamese coffee importer Trung Nguyen
No full textBakalářská práce se zabývá marketingovou strategií společnosti Trung Nguyen, která je jediným autorizovaným dovozcem vietnamské kávy v ČR. Cílem práce je analýza stávající marketingové strategie a na základě vlastního výzkumu navrhnutí řešení na zlepšení. Teoretická část práce obecně popisuje marketing, marketingový mix, marketingová strategie. Praktická část obsahuje představení společnosti Trung Nguyen a její působení na českém trhu. Dále se zaměřuje na analýzu vnějšího prostředí firmy a popisuje její současné marketingové prostředí. Na základě získaných poznatků jsou v závěrečné části práce vypracovány návrhy na zlepšení marketingové strategie do budoucna.The primary object of this bachelor thesis is to study marketing strategy applied by Trung Nguyen, the only authorized importer of Vietnamese coffee in the Czech Republic. By implementing my own researches to analyze the currently practiced marketing strategies, my secondary goal is to propose solutions for further improvements. The theoretical part generally describes marketing, marketing mix, marketing strategy, while the practical part focuses on the analysis of the external environment the company. The work also includes description about performances of the firm, as well as analysis of the current marketing environment. Suggestions for better marketing strategy in the future are derived from results of the research and are compiled in the final part
Strategic marketing of Vietnamese coffee importer Trung Nguyen
No full textBakalářská práce se zabývá marketingovou strategií společnosti Trung Nguyen, která je jediným autorizovaným dovozcem vietnamské kávy v ČR. Cílem práce je analýza stávající marketingové strategie a na základě vlastního výzkumu navrhnutí řešení na zlepšení. Teoretická část práce obecně popisuje marketing, marketingový mix, marketingová strategie. Praktická část obsahuje představení společnosti Trung Nguyen a její působení na českém trhu. Dále se zaměřuje na analýzu vnějšího prostředí firmy a popisuje její současné marketingové prostředí. Na základě získaných poznatků jsou v závěrečné části práce vypracovány návrhy na zlepšení marketingové strategie do budoucna.The primary object of this bachelor thesis is to study marketing strategy applied by Trung Nguyen, the only authorized importer of Vietnamese coffee in the Czech Republic. By implementing my own researches to analyze the currently practiced marketing strategies, my secondary goal is to propose solutions for further improvements. The theoretical part generally describes marketing, marketing mix, marketing strategy, while the practical part focuses on the analysis of the external environment the company. The work also includes description about performances of the firm, as well as analysis of the current marketing environment. Suggestions for better marketing strategy in the future are derived from results of the research and are compiled in the final part
Market entry plan for Trung Nguyen Coffee Company in Finnish market
Get PDFCurrently, Vietnam is the second biggest coffee exporter in the world after Brazil, and Finland stands out as one of the highest coffee consuming countries in the world. Therefore, market expansion into Finland has much potential and looks promising for Vietnam’s coffee industry exporters. Trung Nguyen Coffee Corporation has been used as a case study in this thesis to reflect the situation.
The aim of this thesis is to explore the opportunities and threats, when the company targets Finnish market. In order to gain this achievement, the study will utilize PEST model, Porter’s Five Forces model, Value Chain model, and Entry modes for overall assessment of the entry into Finish market. Based on the results acquired through the business environment, the study will design a business plan for the entry of the coffee market destination accordingly.
In the end of the research, it is safe to conclude that it is potentially possible for Trung Nguyen Coffee Corporation to enter the Finnish market
Assisted Reproductive Technology: Advances in Microfluidics-Based Assisted Reproductive Technology: From Sperm Sorter to Reproductive System-on-a-Chip (Adv. Biosys. 3/2018)
No full textIn article number 1700197, Nam‐Trung Nguyen and co‐workers describe how continuous‐flow microfluidics can be integrated with digital microfluidics to form an “advanced biosystem” for in vitro fertilization. High‐quality sperm is first sorted in the microchannel. The sorted sperm cells are then introduced into to the oocyte located on a digital microfluidic platform. The platform is controlled by electrodes, which automatically guide the fertilized oocyte to the desired location.No Full Tex
sj-docx-1-tpx-10.1177_01926233231224468 – Supplemental material for Assessment of Color Reproducibility and Mitigation of Color Variation in Whole Slide Image Scanners for Toxicologic Pathology
No full textSupplemental material, sj-docx-1-tpx-10.1177_01926233231224468 for Assessment of Color Reproducibility and Mitigation of Color Variation in Whole Slide Image Scanners for Toxicologic Pathology by Mei-Lan Chu, Xing-Yue M. Ge, Jeffrey Eastham, Trung Nguyen, Reina N. Fuji, Ruth Sullivan and Daniel Ruderman in Toxicologic Pathology</p
DS1_JVDI_10.1177_1040638719830760 – Supplemental material for An optimized molecular method for detection of influenza A virus using improved generic primers and concentration of the viral genomic RNA and nucleoprotein complex
No full textSupplemental material, DS1_JVDI_10.1177_1040638719830760 for An optimized molecular method for detection of influenza A virus using improved generic primers and concentration of the viral genomic RNA and nucleoprotein complex by Ji-Woon Kim, Chung-Young Lee, Thanh Trung Nguyen, Il-Hwan Kim, Hyuk-Joon Kwon and Jae-Hong Kim in Journal of Veterinary Diagnostic Investigation</p
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