1,721,114 research outputs found
La consapevolezza nelle interazioni tra clienti ed impresa: analisi ed effetti
No full textIl lavoro indaga la prospettiva del consumatore-utilizzatore nell'ambito della service logic, soffermandosi su due aspetti fondamentali e non approfonditi nella letteratura: il gap delle abilità richieste e la consapevolezza delle conseguenze delle azioni svolte di concerto con l'impresa.
I due aspetti di cui sopra sono analizzati mediante un'analisi netnografica su tre casi aziendali
Value creation as a picklock to understand business contexts
No full textActor-to-actor interactions in SMEs are relevant and entrepreneurs need to act by leveraging relationships to achieve positive performances for their firms. This process is based on entrepreneurial competencies, entrepreneurial orientations, and a cognitive activity leading to the perception of the entrepreneur about the context where businesses take place. Understanding business contexts is even more crucial when dealing with start-ups, due to the challenges to be faced by novice entrepreneurs. This research is based on multiple face-to-face interviews with entrepreneurs leading start-ups; the interviews were conducted to understand whether a focus on value creation can compel a driver to improve entrepreneurs competencies in depicting the network they shape and in improving awareness when carrying on a firm. Results show more insightful network representations when focusing on the processes favouring value creation; these network representations are meant as instruments to improve entrepreneurs awareness of the context and to support the decision-making
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