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Branding of the Island of Pag as a tourist destination
No full textOvaj rad je imao za cilj analizirati i istražiti mogućnosti stvaranja marke turističke destinacije otoka Paga. Radi toga istražilo se trenutno stanje turističke ponude na otoku Pagu te njegovo ciljno tržište. Ciljevi su bili istražiti značaj brenda tj. marke kroz stručnu literaturu te ispitati primjer dobre prakse brendiranja destinacije, ispitati mišljenje relevantnih pojedinaca koji direktno utječu na turizam na otoku, definirati najvažnije resurse i atrakcije koji će služiti kao temelj ponude na kojem će se graditi brend tj. marka otoka Paga. Stručna literatura dokazuje da je marka tj. brend destinacije potreban kako bi se ona istaknula u moru drugih destinacija. Ona mora na autentičan način prikazivati svoju kulturu i u promocijama komunicirati što točno budući turist može očekivati prilikom posjeta. Kako bi destinacija bila uspješna i kao bi se mogla nadmetati na tržištu, mora održavati svoju konkurentnost. Cilj je proizvoditi visokokvalitetne proizvode koji će se prodavati po visokim cijenama. Destinacija mora posjetitelju stvoriti osjećaj da je donio dobru odluku i dobro potrošio svoj novac. Takav turist može biti povratni turist, a može svojom preporukom dovesti i još turista. Dobro ispunjenje obećanja o destinaciji koje je predstavljano marketinškim aktivnostima, stvara najbolju konkurentsku prednost. Kao jedna od uspješnijih marketinških aktivnosti pokazalo se upravo brendiranje. Cilj je da se potrošač emocionalno veže uz brend te da joj se iznova vraća. Kao dobar primjer prakse istaknuo se Otok Lošinj koji početke turizma ima u zdravstvenom turizmu pa je svoj današnji brend gradio upravo na tome i stvorio si naziv „ Otok Vitalnosti“. Ovo je primjer organskog brendiranja. Otok Pag kao destinacija ima dugu tradiciju. Otok ima pretežno kamenu površinu zbog čega često dobiva naziv „Mjesečev otok“. Na otoku nema puno plodnog tla, a dijelom je za to zaslužna i bura, sjeverno zapadni vjetar koji donosi snažne nalete i posolicu. Zbog ovog vremena specifična je proizvodnja sira jer ovce koje žive na otoku nemaju mnogo hrane već preživljavaju na bilju koje raste na otoku. Paški sir i Paška janjetina simbol su otoka i čine ga prepoznatljivim. Otok u zadnjih nekoliko godina razvija i aktivni turizam sa projektom Pag Outdoor, a također je i poznata party destinacija.. Trenutno tržište otoka jesu turisti iz Slovenije i Njemačke, turisti koji dolaze primarno zbog sunca i mora, ali također i gastronomi, aktivni turisti, te turisti veće platežne moći. Otok već godinama stvara svoj brend na spomenutim proizvodima Pag cheese, Pag lamb, Pag lace i na ovoj ponudi ima svoje tržište. Prema mišljenju autorice brend otoka treba se graditi upravo na tom imenu Island of P.A.G – Island of Party Activity an Gastronomy. Riječ Pag lako je izgovorljiva na većini jezika te se lako piše što je čini idealnom za promociju. Svaka marka tj. brend mora imati svoj slogan i svoj logo. Slogan kao što je Find your Thrill poziva turiste da dođu na otok i otkriju ono što ih uzbuđuje, što im izaziva trnce i zadovoljstvo. Logo mora prikazivati važne odrednice brenda. Logo otoka mora sadržavati oznaku za gastronomiju kao što je sir, čipku, neku aktivnost kao što je trčanje te oznaku partya. Prema istraživanju Facebook i Instagram čine najpopularnije društvene mreže na kojima se treba oglašavati, uz odlaske na sajmove i tiskanih materijala.This paper aimed to analize te possibilities of creating the brand for tourist destination for Island of Pag. Due to that the current state of tourism on the island of Pag and its target market was investigated. The goals were to investigate the significance of the brand, through professional literature and to examine an example of good practice in destination branding, and the opinion of relevant individuals who directly influence tourism on the island, to define the mostimportant resources and attractions that will serve as the basis of the offer on which the brand will be built. Professional literature proves that a branding a destination is needed to make it stand out in the sea of other destinations. It must present its culture in an authentic way and communicate in promotions exactly what future tourists can expect during their visit. In order for a destination to be successful and able to compete on the market, it must maintain its competitiveness. The goal is to produce high quality products that will be sold at high prices. The destination must make the visitor feel that he made a good decision and spent his money well. Such a tourist can be a returning tourist, and he can bring more tourists with his recommendation. Delivering well on the destination promise represented by marketing activities creates the best competitive advantage. Branding proved to be one of the more successful marketing activities. For the consumer, the brand does not only represent the characteristics of the product, but has a more important meaning such as the personality of thebrand or the image in the public. The goal is for the consumer to become emotionally attachedto the brand and return to it again and again. As a good example of practice, the Island of Lošinj stood out, which has its beginnings in health tourism, so it built its current brand on that and created the name "Vitality Island". This is an example of organic branding. The island of Pag has a long tradition as a destination. The island has a predominantly rocky surface, which is why it is often called "Moon Island". There is not much fertile soil on the island, and this is partly due to the bura, the north-west wind that brings strong gusts and salt. Because of this weather, the production of cheese is specific because the sheep living on the island do not have much food but survive on the herbs that grow on the island. Pag cheese and Pag lamb are symbols of the island and make it recognizable. In the last few years, the island has been developing active tourism with the Pag Outdoor project, and it is also a famous party destination. The island's current market are motly tourists from Slovenia and Germany, tourists who come primarily for the sun and the sea, but also gastronomes, active tourists, and tourists with higher paying power. The island has been creating its own brand for years on the aforementioned products Pag cheese, Pag lamb, Pag lace, and this offer has its own market. According to the opinion fo the author, the brand of the island should be built precisely on thatname Island of P.A.G - Island of Party Activity an Gastronomy. The word Pag is easy to pronounce in most languages and easy to write, which makes it ideal for promotion. Every brand must have its own slogan and logo. A slogan like „Find your Thrill“ invites tourists to come to the island and discover what excites them, what gives them tingles and pleasure. The logo must represent the important determinants of the brand. The island's logo must contain a gastronomy symbol such as cheese, lace, an activity such as running, and a party symbol. According to the research, Facebook and Instagram are the most popular social networks on which to advertise, along with going to fairs and using printed materials
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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