1,722,836 research outputs found
Dickens studies annual, Vol 20 - Timko, M, Kaplan, F, Guiliano, E
No full textTimko, M, Kaplan, F, Guiliano,
Concept of communication mix for TIMKO s.r.o. company
No full textTato diplomová práce definuje základní pojmy marketingu, marketingový mix a komunikační mix, který je aplikován na konkrétní společnost. Práce je rozdělena do pěti částí. Obsahem první kapitoly je vymezení základních pojmů marketingu se zaměřením právě na komunikační mix. Druhá kapitola se zabývá situační analýzou ve společnosti Timko s.r.o. Třetí kapitola je zaměřena na analýzu komunikačního mixu společnosti Timko s.r.o. Čtvrtá kapitola navrhuje změny, popř. nové návrhy nástrojů komunikačního mixu. Poslední částí je závěr, který obsahuje shrnutí zjištěného.This thesis defines the basic concepts of marketing, marketing mix and communications mix that is applied to the particular company. The work is divided into five parts. The content of the first chapter is to define the basic concepts of marketing, focusing just on the communication mix. The second chapter deals with the situational analysis at Timko s.r.o. company. The third chapter focuses on the analysis of the communication mix at Timko s.r.o. company. The fourth chapter proposes changes or new tools of communication mix designs. The last part is a conclusion that summarizes the information gathered.Ústav podnikové ekonomiky a managementuCílem práce bylo zpracování analýzy společnosti a návrhu komunikačního mixu pro zlepšení vztahu a image MSP.Dokončená práce s úspěšnou obhajobo
Timko Export Management Company: The Dynamics of International Entrepreneurship
No full textThe story of Timko Export Management Company offers a number of lessons to international entrepreneurs. This case would best be used in an international entrepreneurship class or a strategic management class at the junior or senior level. It should take about three hours of class time and a bit more time outside of class in preparation
Going Beyond Counting First Authors in Author Co-citation Analysis
No full textThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
The Relevance and Challenges of an Economic Evaluation of Florida's 4-H Program
No full textFE753, a 4-page fact sheet by Alfonso Flores-Lagunes and Troy Timko, describes the 4-H program and the importance of economic evaluation of its impact, provides a primer on economic evaluation of programs, and lays out a research roadmap for accumulating the data necessary for an economic evaluation of the Florida 4-H program. Includes references. Published by the UF Department of Food and Resource Economics, October 2008
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