6,738 research outputs found

    Analyse österreichischer Schulentwicklungspläne : Durchführung einer Machbarkeitsstudie des Evaluationskonzeptes SQA

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    eingereicht von: Thomas Michael Brunner-KirchmairDiplomarbeit Universität Linz 201

    Satisfaction, image and loyalty : new versus experienced customers

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    Purpose - Customer satisfaction and image are important factors for service companies because of their impact on loyalty. Although much research has looked at the relationship of both of these factors individually, little is known about them when they are considered together. Furthermore, experience with the service or product has largely been neglected in this line of research. This paper aims to undertake a first step to fill this gap. Design/methodology/approach - This research, with data from one of Europe`s most modem night-train companies, employs structural equation modelling to test the proposed hypotheses. Findings - Differentiating new customers from experienced ones, the results show that for new customers satisfaction is crucial whereas image plays a much smaller role in terms of loyalty. For experienced customers, however, the importance of satisfaction decreases whereas the impact of image increases. Research limitations/implications - Satisfaction and image were both measured by a single item. Although they show high face validity, the findings should be replicated using a multiple-item approach. Future research should also consider distinguishing between transaction-specific satisfaction and cumulative satisfaction. Practical implications - This paper concludes that customers` experience plays a decisive role in predicting loyalty. Managers should therefore be aware of the level of their customers` experience and may even consider developing different retention programmes tailored to the level of customers` experience. Originality/value - This research proposes an integrative model of satisfaction, image, and loyalty, and analyses the impact of experience within this model. It is pioneering work that empirically investigates the relationships between these constructs

    Vitali (David). Mit dem Latein am Ende ? Volkssprachlicher Einfluss in lateinischen Chartularen aus der Westschweiz.

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    Brunner Thomas. Vitali (David). Mit dem Latein am Ende ? Volkssprachlicher Einfluss in lateinischen Chartularen aus der Westschweiz.. In: Revue belge de philologie et d'histoire, tome 88, fasc. 4, 2010. Histoire médiévale, moderne et contemporaine. pp. 1330-1333

    Berteilsmeier-Kierst Christa, Kommunikation und Herrschaft. Zum volkssprachlichen Verschriftlichungsprozeß des Rechts im 13. Jahrhundert, Stuttgart, 2008 (Zeitschrift für deutsches Altertum und deutsche Literatur, Beiheft 9)

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    Brunner Thomas. Berteilsmeier-Kierst Christa, Kommunikation und Herrschaft. Zum volkssprachlichen Verschriftlichungsprozeß des Rechts im 13. Jahrhundert, Stuttgart, 2008 (Zeitschrift für deutsches Altertum und deutsche Literatur, Beiheft 9). In: Scriptorium, Tome 66 n°1, 2012. pp. 197-200

    Vitali (David). Mit dem Latein am Ende ? Volkssprachlicher Einfluss in lateinischen Chartularen aus der Westschweiz.

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    Brunner Thomas. Vitali (David). Mit dem Latein am Ende ? Volkssprachlicher Einfluss in lateinischen Chartularen aus der Westschweiz.. In: Revue belge de philologie et d'histoire, tome 88, fasc. 4, 2010. Histoire médiévale, moderne et contemporaine. pp. 1330-1333

    Conférence à Molsheim 14/11

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    Thomas Brunner donnera une conférence dans le cadre du Jardin des Sciences le jeudi 14 novembre à 14h30 à l'Hôtel de la Monnaie de Molsheim (entrée libre), intitulée: Etudier les sceaux médiévaux d'Alsace à l'ère numérique: le cas de Molshei

    Annonce conférence

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    Dans le cadre du Jardin des Sciences de l'Université de Strasbourg, Thomas Brunner interviendra le 14 novembre à Molsheim sur le thème suivant: "Etudier les sceaux médiévaux d'Alsace à l'ère numérique: le cas de Molsheim

    Isaac Thomas Interview

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    Interview in which Mr. Thomas describes moving to Newark from Detroit, Michigan in 1950, among other topics.In/out timestamps and clip/story labelsThumbnail image, "The Krueger-Scott Mansion," (photographer unknown), c. 1916. Image courtesy of Clarence E. Brunner

    Edna R. Thomas Interview

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    Ms. Thomas discusses, among other topics, life in Newark, NJ where she was born in 1941.Thumbnail image, "The Krueger-Scott Mansion," (photographer unknown), c. 1916. Image courtesy of Clarence E. Brunner
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