3,924 research outputs found
Consumers' Attitudes towards Supermarket in Yangon (Win Thida, 2012)
No full textToday's supermarket businesses have become very competitive and face nlan)' challepges ill
the *orld. In Myanmar, consumers have more interest in the different products, cheapc'r
prices, seyeral types of promotion, convenienf places, better sen'ices provided b1' the
supermarkets. In fact, the supermarkets should knorv consumers' attitudes tog'ards
supermarkers in order to explore the marketing strategies for creating consumer satistaction
and building long-term profitable customer relationship. This study aims to anall'ze the
consumers' attitudes toward supermarkets in Yangon and to examine the marketing
srrategies of supermarkets in order to provide kef insight in creating custonler-oriented
marketing strategies.
The objectives of this study are to identify the level of consumers' knoNledge.
attitudes and behavior torvards supermarkets, to determine the dominant lactors on
consumers' knorvledge, attitudes and behavior, to anall'ze the relationship betri een
consumers' knorvledge, attitudes and their behavior on supermarkets' to identifi the
marketing strategies adopted by the supermarkets and to explore lhe stralegies for creating
positi'e consumers' attitudes for,l'ards supermarkets. The main hypotheses of the studl' are
rhat (l) consumers have high level knowledge, (2) high level positive attitudes, (3) positive
behavior on superrnarkets, (4) consumers' behavior is affected by their knorvledge and
artitudes tolvards supermarkets and (5) the marketing strategies of supermarkets are releyltlt
*.ith the consumers, attitudes. To examine these h1'potheses, this stud)' applies sttch
methodologies as one sample T test, proponion test, multiple regression model and Chi-
Square test of independence. The primary data are collected by intervieu'ing *'ith strllctured
questionnaire from (500) consumers and top management of (10) supermarkets in Yangop'
The results of the study prove that the consumers have high level kno*'ledge, high
ler.el positive arritudes and positive behavior. The results highlight that consutlers' behavior
is affected by their knorvledge and attitudes towards supemrarkets' The sun/e)' results alst.r
contlnn that all marketing strategies except pricing strategies ol supernrarkets are re['\'i]l1t
*ith the consumers' attitudes.
llon,ever, the supermarkers still have several problems *'hich need to be resolvc'd in
order ro improve their perforrnance. The major weaknesses of supermarkets are i'abilirf in
practicing competitive pricing, incapability of choosing the convenient location to rc'acfi tltr-'
customers lrom a variety' of social classes, unfa'orable social dealings, i'suttlcic'nt c,r
parking, unpleasant store environment, long queuing at cash registers' forcing the custonters
ro take the unr'anted itenrs u'ithout having chance to change. To o'erconre such *'eaknesses.
lhe supermarkets need to apply the strategies based on the factors that lead to positii'e
.onrur.rr' attitudes. Moreover, the priorities in strategies of supermarkets need to be
;onformed with the priorities in consumers' attitudes towards supermarkets. These eftorts
riill pave the g'ay to furrher development of supermarkets in Myanmar and eventualll'
;ontribute to rhe socioeconomic develoPment of M;'anmar
Factors Influencing User Experience Towards Finance Apps of Win Progress Services Co.Ltd (Aye Thida Thein, 2025)
No full textThe main objective of this study is to identify the factors influencing user
experience towards Win Finance Apps of Win Progress Services Company Limited.A
quantitative research approach was adopted, using a structured questionnaire. The
survey included Five Likert-scale questions to capture users’ experience. Data were
collected from 200 users of the Win Finance mobile Apps. The findings revealed that
ease of use, perceived usefulness, and customization are the most influential factors
shaping user experience with the Win Finance mobile Apps. The responses questions
supported the quantitative findings by providing additional insights into users’
expectations, preferences, and suggestions for improving the app's features and overall
usability. This study provides valuable guidance for Win Progress Services Company
Limited in optimizing Win Finance Apps to better meet customer needs. By focusing
on the core experience factors identified, the company should enhance user experience
and improve the Win Finance Apps’ effectiveness in delivering financial services
Job Mobility of Managers from Private Banks in Myanmar (Nan Thida Win, 2019)
No full textThis thesis aims to explore the types of job mobility, the dominating factors on
job mobility and its effects on social and working life of managers in private banks in
Myanmar. For this purpose, the study was conducted, based on 321 managers from
selected private banks in Myanmar. The results indicated that three in every four
managers moved from one organization to another in their working life. Their job
mobility was investigated in term of job-to-job mobility and occupational mobility.
Job-to-job mobility is measured by job tenure and average job duration whereas
occupational mobility is measured by job level change and organization change.
Concerning job-to-job mobility, the study found that age, working experience at the
banking sector and working hours per week are main determinants of job tenure of
bank managers. The factors affecting average job duration are found as total working
experience, experience in the banking sector and salary. Regarding occupational
mobility, the determinants of job level change are age, education, total working
experience, working experience at banking sector, and salary. For organization
change, the factors affecting organization change are gender, age, total working
experience, working experience at banking sector, and working hour at work. The
study showed that entrepreneurial orientation is a dominating motive of job tenure
while positive commitment orientation has a negative effect on average job duration.
For occupational mobility, the dominating motive on job level change is
entrepreneurial orientation. For organization change, the bank managers who perceive
work as instrumental orientation (to get more income) tend to change organization
frequently. On the other hand, entrepreneurial work orientation and refugee
orientation have negative effects on organization change. This study found that long
job tenure at current work tends to improve their social life, working environment and
capability of managers. In addition, frequent job level change also leads to higher
social life and improve working environment while frequent organization changes
have lessened the status of social life, working conditions and capability. Based on the
findings of the analysis, the study recommends to the banks that the provision of
attractive pay and benefits, opportunity for career advancement to the existing bank
managers can be the ways to retain their competent managers and to reduce job
mobility of managers in the banking industry of Myanmar
analysing the factors that affect effectiveness of foreign aid in Myanmar
No full textThesis(Master) --KDI School:Master of Public Policy,2017This study examines the effectiveness of foreign aid in Myanmar especially in health sector. This study also examines the relationship between foreign aid and infant mortality rate of Myanmar, Cambodia and Viet Nam for 2002 -2015. The empirical results show that there is negative relationship between foreign aid and infant mortality rate. The foreign aid can be effective with sound governance and lower rate of corruption. Infant mortality rate can be reduced with good sanitation facilities and decreasing number of HIV/AIDS addicted person. This study uses the SPSS regression method for analyzing the relationship between factors.I. Introduction
II Literature Review
III. Hypotheses Development
IV. Theoretical Background
V. Methodology
VI. Data Analysis
VII. ConclusionsmasterpublishedWin THIDA
Zero Waste City Implementation using Waste To Energy Technology in Myanmar
No full textWaste management is a complex topic that is handled in different ways around the world based on available local resources, technologies, and intensity of community initiatives. So, Waste to Energy WTE is a renewable energy technology that has seen a major rise in the last decade as Myanmar has been looking for methods for handling its population boom and related rapid increase in waste generation rates. The conventional fuels required for production of electricity is decreasing day by day and it is very important to find out alternative sources which can be used as the fuel for the production of electricity especially for developing countries like Myanmar. In this paper, feasibility study of waste to energy WTE power conversion plant is presented to fulfil the main aim of zero waste city implementation, Mandalay, Myanmar. With the application of WTE plants, the electricity requirement can be fulfilled and also helpful for environmental condition. For case study, Mandalay Industrial Zone is selected since it has low reliability of power supply form national grid and is suitable for construction of a WTE power plant. The simulation for WTE power plant with a peak load of 30 MW is described using HOMER software. Average energy consumption of the industrial zone is estimated approximately 283 MWh day and WTE has consumed almost 118,935 tonne per year of municipal solid waste MSW . The proposed system is designed to provide approximately 100 of energy from the municipal solid waste for the proposed area. Phyu Phyu Win | Thida Win | Zin Mar "Zero-Waste City Implementation using Waste-To-Energy Technology in Myanmar" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd28012.pd
Win-Win business ethics engagement and corruption reform methods
No full textNo abstractThere has been comparatively less work done on how to effectively engage with and reform unethical and corrupt behaviors in business world; behaviors that can be both legal and illegal. According to the author, however, the research that has been done is very encouraging. Effective business ethics methods can be very profitable and sustainable. Effective business ethics methods can be learned and taught. Further, effective business ethics methods can help cause and stimulate better and greater socioeconomic development. In this paper, the author first considers nine types of effective business ethics engagement and corruption reform methods. Second, he examines in some detail six win-win methods with real case examples. Third, theoretical foundations for win-win methods and why win-win ethical business practices and relationships are profitable and sustainable are considered. Fourth, he discusses strengths and limitations of win-win methods. For the author, win-win methods can help facilitate ethical and mutually prosperous association
Utilization, availability of analgesics and quality of pain control for post‑operative pain in surgical patients
No full textThida Tun, Ye Htut Linn, Nu Nu Aye, Nang Hla Hla Win</p
Edge contraction and cop-win critical graphs
No full textThe problem is to determine the number of ‘cops’ needed to capture a ‘robber’ where the game is played with perfect information, the different sides moving alternately. The cops capture the robber when one of them occupies the same vertex as the robber at any time in the game. A copwin graph is one in which one cop can always capture the robber. A graph is cop-win edge-critical with respect to edge contraction (CECC) when the original graph is not cop-win, but the contraction of any edge results in a cop-win graph. In this paper, classes of CECC graphs are determined, and k-regular CECC are characterized for k ≤ 4
Strategic Corporate Negotiations: A framework for Win-Win agreements
No full textExploring the concept of win-win agreements, this book analyses how they pose an important challenge for entrepreneurs, managers and advisors involved in complex negotiations among firms. Providing an overview and discussion of existing literature, the author further develops a theoretical framework for analysing corporate negotiations, and illustrates how this can be implemented in real-life situations. This book presents an empirical case study from the automotive industry and analyses the negotiation between Fiat Chrysler in 2009, offering practical strategies for those involved in corporate negotiations. Presenting how win-win agreements can improve competitive advantage, this book will be an invaluable read for practitioners and scholars alike.</p
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