1,720,958 research outputs found
La versione globale dei Siti Web Aziendali. L'interazione tra codice, generi testuali e mezzo di trasmissione nella Comunicazione Interculturale d'Impresa mediata dalla rete
No full textAl giorno d'oggi, le aziende operanti nel contesto dell'economia globalizzata impiegano la lingua inglese e la rete Web come risorse strategiche allo scopo di rivolgersi ai loro stakeholders (portatori d'interesse) internazionali e per promuovere i loro prodotti. Da un lato infatti l'inglese è diventata sempre più la lingua prescelta per condurre commerci in ambito internazionale ed interculturale, mentre dall'altro lato la pubblicazione di una versione globale del sito web aziendale è ormai una pratica comune al fine di comunicare con il pubblico internazionale nella maniera più appropriata.
Partendo dal presupposto che il Web e l'inglese sono strumenti essenziali per la comunicazione interculturale d'impresa, la presente tesi di dottorato intende esaminare i modelli discorsivi ricorrenti così come le caratteristiche multimodali, ipertestuali e interattive che emergono dall'analisi di un corpus di siti web aziendali in versione globale in lingua inglese. I siti che sono stati selezionati appartengono ad organizzazioni operanti nel settore delle energie rinnovabili con sede in paesi dell'Unione Europea dove la lingua madre è diversa dall'inglese.
La presente tesi intende dunque inserirsi nell'area interdisciplinare di studi sulla Comunicazione Internazionale ed Interculturale d'Impresa, fornendo una risposta alle seguenti domande di ricerca:
- è possibile categorizzare un sito web aziendale in termini di genere testuale?
- in che modo le informazioni veicolate in forma testuale interagiscono con e sono influenzate da altre risorse semiotiche?
- quale processi di adattamento subisce la lingua inglese per rispondere ai bisogni della comunicazione interculturale d'Impresa mediata dal Web?
- in che modo le aziende si appropriano delle varie risorse rese disponibili dal Web per raggiungere i loro obiettivi allorché si rivolgono ad un pubblico internazionale?
Dati gli obbiettivi della presente tesi e considerata la complessità dei materiali di analisi, è stato opportuno individuare diversi seppur interdipendenti approcci metodologici. Per prima cosa, si è fatto riferimento alla Linguistica dei Corpora per generare wordlists (liste di frequenza delle parole utilizzate) e concordanze. Queste sono state poi esaminate per individuare le strutture lessico-grammaticali più ricorrenti ed efficacemente utilizzate. In secondo luogo, il quadro teorico tradizionale dell'Analisi dei Generi Testuali è stato integrato con l'approccio fornito dall'Analisi del Discorso Multimodale al fine di investigare le risorse multimodali, ipertestuali e interattive sfruttate nei siti web globali.
Dai risultati pare emergere che ogni sito web si differenzia dagli altri per quel che riguarda la gestione dell'informazione e l'utilizzo delle risorse digitali. Tale personalizzazione delle strategie promozionali fornisce un valore aggiunto alle attività comunicative di ciascuna azienda, e risulta quindi essere determinante non solo nel mantenere rapporti d'affari con gli stakeholders internazionali ma anche nel fronteggiare la competizione.
In conclusione, attualmente le aziende promuovono i loro prodotti e servizi, divulgano informazioni riguardanti i loro risultati e rendimenti, e mirano alla proiezione di un'immagine aziendale positiva facendo leva sulla convergenza di strumenti linguistici e digitali, contribuendo così ad un processo di ri-contestualizzazione dei tradizionali generi del discorso aziendale. Per quel che riguarda invece l'utilizzo dell'inglese, il fatto che esso sia adottato ed adattato dalle aziende al fine di condividere informazioni e condurre affari nell'attuale mondo globalizzato ha reso necessaria una problematizzazione nell’approccio a tale lingua, che è de facto il codice privilegiato della comunicazione interculturale d'impresa.In today's globalized economy, the use of English and the Web have become strategic assets for companies to address their stakeholders worldwide and promote their products. On the one hand, English is the privileged language to conduct business in an intercultural environment, on the other it is now common practice for companies to publish a global version of their corporate website to properly communicate with their stakeholders worldwide.
Banking on the assumption that the Web and English are today crucial for intercultural business communication, my PhD dissertation intends to investigate the discursive patterns along with the multimodal, hypertextual and interactive features that emerge from the analysis of a corpus of global corporate websites. The chosen websites belong to renewable energy companies based in European countries where English is not the native language.
In particular, my dissertation aims at contributing to the interdisciplinary field of International and Intercultural Business Communication, by providing an answer to the following research questions:
- is it possible to categorize a company website in generic terms?
- how does textual information cooperate with and is influenced by the other semiotic resources?
- how is English adapted for the purposes of web-mediated intercultural business communication?
- how do companies appropriate the resources available to fulfil the specific business purposes of their organizations when addressing their international audience?
Considering the objectives of my dissertation together with the complexity of the materials selected, different yet interdependent methods have been chosen. Corpus Linguistics has been used to provide wordlists and concordance lines, employed to lead the investigation of the most frequently used lexico-grammatical patterns. In addition, the theoretical framework of traditional Genre Analysis has been integrated with the approach of Multimodal Discourse Analysis, with a view to examining the multimodal, hypertextual and interactive resources exploited in the global websites.
The findings of the study seem to suggest that all websites differ from one another in the way information is managed and web resources are exploited. This personalization of promotional strategies places added value on the communicative activities of each company, and it proves to be instrumental to maintaining business relationships with a varied international audience as well as to making the company stand out from competition.
To conclude, nowadays companies promote their products and services, disseminate knowledge about their performances, and aim at building and projecting a positive corporate image by relying on the convergence of language and web resources, thus bringing about a remediation of the traditional genres of business discourse, and leading to a problematization of the status of English as the language for intercultural business communication which is adopted and adapted by members of the business domain in order to share information and conduct trade in today's globalized world
Creating Brand Personality and Engaging Users in Instagram for Marketing Purposes : A Multimodal Discourse Analysis
Full text linkThis paper presents the findings of a pilot study regarding the ways in which the communicative potential of Instagram can be harnessed for marketing purposes. In particular, by adopting a multi-method approach rooted in Multimodal Discourse Analysis (Iedema 2003; Jewitt 2016), the study explores how an Italian fashion start-up company, D1 Milano, expresses its brand personality (Aaker 1997; Crawford Camiciottoli 2018) and engages its followers. The research objective is pursued by investigating a corpus of 1,137 posts published between 15 August 2015 and 30 September 2019. These are examined focusing on three areas. The most frequent linguistic patterns are analysed using Sketch Engine in order to determine how brand personality is verbalised. The metadata are explored in the light of Zappavigna’s (2015) metafunctional framework, according to which hashtags can fulfil an experiential, a textual, and an interpersonal function. As regards visual representation, the study concentrates on the creation of interpersonal meaning between the image producer, the represented participant, and the viewer through choices in subjectification (Zappavigna 2016). The results indicate that the personality of the brand combines traits belonging to the dimensions of excitement and sophistication, which are conveyed both linguistically and visually. Moreover, since the company frequently reposts pictures taken by its customers/followers, the audience is expected to identify with the brand, especially in the case of those images where the presence of the photographer can be inferred by the inclusion of his/her body parts (almost 25% of the entire corpus). Finally, hashtags mainly serve an experiential and an interpersonal function: one the one hand, they evoke D1 Milano’s personality by foregrounding the features of the brand, while also thematising the followers’ attitude, desires, and ambitions; on the other, they promote engagement by inviting users’ metacomments
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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