1,720,976 research outputs found
Il prezzo e le sue specificità nei contesti business-to-business
No full textIl contributo in esame, oltre a delineare le specificità delle decisioni di prezzo nei contesti BtoB e ad evidenziare la varietà di situazioni riscontrabili nella realtà operativa, propone alcuni schemi di analisi ed approcci di definizione del prezzo, basati sui costi, sulla concorrenza e sulla domanda. Particolare attenzione viene inoltre dedicata all'esame dei vantaggi e delle difficoltà applicative di logiche innovative di value based pricing e alle problematiche connesse alle scelte di prezzo sui mercati esteri
Developing relationships to survive the Covid-19 crisis: the case of e-learning in tourism supply chain
No full textThe sector of tourism and its whole supply chain suffered from a serious impact with the spread of COVID-19 pandemic around the world. Actors involved in this supply chain had to face new challenges set by COVID-19 and were forced to restructure their processes: the use of digital technologies was crucial for a modern development and for the survival of the industry. Training had already become a crucial tool for the development of the tourism industry, to support business competitiveness in the traditional distribution system. This has encouraged a growing focus on e-learning and on the interesting advantages that it allows to obtain in training activities. However, limited attention was given to the use of this tool for marketing purposes. In a moment of absolute crystallization of the tourism sector, some actors of the supply chain decided to invest in online training as a tool to keep the sector alive and to nurture relationships with stakeholders. Through in-depth interviews, this paper aims to analyze the use of e-learning tools in a marketing perspective, with specific reference to the relationship between tour operators and travel agents in a period of crisis. The case study of the e-learning platform GoAcademy and of GoWorld Tour Operator is discussed
Il knowledge management nel dibattito scientifico globale. Quali scenari futuri per la ricerca?
No full textIl filone di ricerca sul knowledge management accoglie le attuali sfide, connesse alla transizione digitale e sostenibile, che proiettano le imprese all'interno di scenari in cui il ruolo della conoscenza nella governance delle imprese richiede approcci economici e gestionali innovativ
Green marketing adoption in hotels industry: a literature review
No full textGreen marketing practices allow the hotel industry to reach sustainable goals with the double effect of
safeguarding the environment and being economically efficient. In recent years, technological innovations and
changes in tourists' behaviour have contributed to changing the hospitality sector. The paper carries out a literature
review by examining the main tourism and hospitality management journals, to highlight the evolution of green
practices and to detect lights and shadows concerning the effectiveness and development of green marketing in the
hotels' industry
The role of digital knowledge servitization in supply chain management
Full text linkPurposeThis paper aims to contribute to overcoming the gap existing in the supply chain literature related to digital servitization by bridging digital servitization with knowledge management and identifying the rise of digital knowledge servitization as a driver for changes in the supply chain business model towards open innovation.Design/methodology/approachThe study follows an inductive grounded theory approach for theory building. To analyse the impact of digital knowledge servitization, in-depth interviews of managers in the main business units of the Volvo Group supply chain ecosystem were carried out.FindingsThe results show how the digital servitization process affects the supply chain business model, highlighting the central role of knowledge in the service ecosystem and the rise of the theoretical concept of digital knowledge servitization. In particular, through the Innovation Lab (Volvo Group) study, the paper contributes to bringing together the theoretical knowledge-based view of servitization with the digital servitization concept, which demonstrates the role of this combined perspective in the transformation of the supply chain; this is carried out by introducing a new business model based on open innovation in inbound and outbound processes.Practical implicationsThe research offers interesting insights from a managerial perspective, as increasingly advanced and complex digital solutions require shorter times in supply chain management (SCM). Companies need to be able to quickly manage information and knowledge flows deriving from internal and external interactions and involvement with external actors upstream and downstream of the supply chain ecosystem. Therefore, the digital knowledge servitization of the supply chain also highlights implications for managers in terms of human resources management.Originality/valueThe novel research goal is to contribute to the supply chain literature by integrating the digital servitization with the knowledge view and analysing the impact on the inbound and outbound supply chain through the introduction of an open innovation business model
Sustainable Management of Events in an Experiential Perspective
No full textEvents are complex value propositions that are realized by specialists to meet different leisure and entertainment needs. They are highly intangible and experiential-type products (Pencarelli and Forlani 2016) to which the application of logical experience is particularly suitable (Bartolazzi et al. 2008; Pegg and Patterson 2010; Manthiou et al. 2014; Getz and Page 2016). This chapter aims to describe the role played by events in the experience economy for territories involved in sustainable tourism strategies. The authors also propose a model for event impact analysis and evaluation. Starting from the idea that tourist destinations represent a stage on which tourism products can be displayed, so as to satisfy the demands of travelers seeking engaging experiences (Pencarelli and Forlani 2016), the importance of the role played by destination management in managing the events is further underlined. Tourists searching such experiences want to be in the spotlight and co-participate with territorial players in the creation of value. As such, event management requires the use of tools such as planning, organization, and control in order to design, plan, and put on a balanced program of events while monitoring the impact on value creation for both tourists and regional stakeholders within the perspective of sustainability. This chapter proposes to redefine the experiential perspective of a set of indicators that are useful in holistically evaluating the performance of events in a traditional tri-faceted dimension, i.e., economic, social, and environmenta
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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