58 research outputs found

    PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)

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    Muslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matri

    PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)

    No full text
    Muslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matri

    DEVELOPMENT OF CONTEXTUAL MEDIA DIORAMA OF WATER CYCLE IN SCIENCE SUBJECT IN ELEMENTARY SCHOOL

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    This research is motivated by the fact that there are still many students who do not understand the water cycle material in science lessons because teachers do not use learning media in the learning process, this causes a lack of student understanding of the water cycle material in science lessons. The purpose of this study is to develop water cycle diorama media so that it meets the eligibility criteria to be implemented in science lesson content. This research uses the Research and Development (R&D) method or commonly referred to as development, with a 4D model. In the 4D model, there are several stages such as, define, design, develop, and disseminate. The data collection process uses descriptive data results through questionnaires. The descriptive data was obtained from responses and suggestions by experts and respondents of grade V students. The subject of this study was grade V students of SDN Ciracas 11 Pagi. The study was conducted in small groups and large groups. A small group consists of 5 students of Class V, while for large group consists of 32 students of Class V. Based on the results of validation by media experts and material experts, it shows that water cycle diorama media is very suitable to be used as a learning medium on water cycle material and the results of research to small groups with 5 students and large groups with 32 students,   It was concluded that this water cycle diorama media is also very suitable to be used as a learning medium for water cycle material in science lesson content in grade V elementary school. The results of validation by media experts got a very valid category, for the results of validation by material experts got a very valid category, and the responses obtained by 5 students in this study got a very decent category, and responses to 32 students got a very decent category. Based on the results of the acquisition, it was concluded that the water cycle diorama media in the content of science lessons for grade V elementary school was said to be very feasible to use. Penelitian ini dilatarbelakangi oleh masih banyak siswa yang belum memahami materi siklus air pada pelajaran IPA, dikarenakan guru tidak menggunakan media pembelajaran dalam proses pembelajaran, hal ini menyebabkan kurangnya pemahaman siswa terhadap materi siklus air muatan pelajaran IPA. Tujuan penelitian ini adalah untuk mengembangkan media diorama siklus air sehingga memenuhi kriteria kelayakan untuk dapat diimplementasikan pada muatan pelajaran IPA. Penelitian ini menggunakan metode Research and Development (R&D) atau biasa disebut dengan pengembangan, dengan model 4D. Pada model 4D terdapat beberapa tahapan seperti, define (pendefinisian), design (perancangan), develop (pengembangan), disseminate (penyebarluasan). Proses pengumpulan data menggunakan hasil data deskriptif melalui angket. Data deskriptif tersebut didapatkan dari tanggapan dan saran oleh para ahli dan responden siswa kelas V. Subjek penelitian ini adalah siswa kelas V SDN Ciracas 11 Pagi. Penelitian ini dilakukan dalam kelompok kecil dan kelompok besar. kelompok kecil terdiri dari 5 siswa Kelas V, sedangkan untuk kelompok besar terdiri dari 32 siswa kelas V. Berdasarkan hasil validasi oleh ahli media dan ahli materi menunjukan bahwa media diorama siklus air sangat layak digunakan sebagai media pembelajaran pada materi siklus air pada muatan pelajaran IPA di kelas V SD. Hasil validasi oleh ahli media mendapat kategori sangat valid, untuk hasil validasi oleh ahli materi mendapat kategori sangat valid, dan respon yang didapatkan pada 5 siswa dalam penelitian ini mendapat kategori sangat layak, serta  respon kepada 32 siswa memperoleh kategori sangat layak. Berdasarkan hasil perolehan disimpulkan bahwa media diorama siklus air pada muatan pelajaran IPA untuk kelas V SD dikatakan sangat layak digunakan

    Tinjauan Hukum Terhadap Pencatatan Perkawinan Dan Kompetensi Absolut Pengadilan Dalam Memutus Cerai

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    Mixed marriages conducted abroad give rise to various legal issues in Indonesia, particularly when one party files for divorce in an Indonesian court. Although the Marriage Law recognizes the existence of mixed marriages, there is no clear regulation regarding the jurisdiction of Indonesian courts in handling divorce cases arising from such marriages, especially when the marriage is not registered in Indonesia or is registered after the one-year deadline stipulated by law. This legal ambiguity is further complicated by Supreme Court Circular Letter (SEMA) No. 3 of 2015, which states that without registration, a marriage is deemed nonexistent, yet it fails to explicitly regulate its legal implications. This study aims to analyze the legal basis and jurisdictional limits of Indonesian courts in adjudicating divorce claims from mixed marriages conducted abroad. It also highlights the inconsistency in judicial reasoning regarding absolute and relative competence, which leads to legal uncertainty. Therefore, a specific regulation or judicial guideline is necessary to establish parameters for the jurisdiction of Indonesian courts in cross-border divorce cases, to ensure legal certainty for the parties involved

    Corrigendum to "Investigations into structure-property relationships of novel Ru(II) dyes with N,N'-Diethyl group in ancillary ligand for dye-sensitized solar cells" [Dyes Pigments 171(2019) 107754-107762](S0143720819314639)(10.1016/j.dyepig.2019.107754)

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    The authors regret the typos in the author names and affiliations. The authors would like to apologize for any inconvenience caused. Correction: The correct author names and affiliations should read as follows: Saba Ashrafa,b,d, Rui Sud, Javeed Akhtarc, Humaira M. Siddiqib, Ahmed Shujae, Khalid Al-Saadf, Siham Y. Al-Qaradawif, Ahmed El-Shafeid*[email protected] aSulaiman Bin Abdullah Aba Al-Khail - Centre for Interdisciplinary Research in Basic Science (SA-CIRBS), International Islamic University, Sector H-10, Islamabad, Pakistan bDepartment of Chemistry, Quaid-I-Azam University, Islamabad, 45320, Pakistan cMaterials Laboratory, Department of Chemistry, Mirpur University of Science and Technology (MUST), Mirpur, 10250, AK, Pakistan dPolymer and Color Chemistry Program & Fiber and Polymer Science Program, North Carolina State University, Raleigh, NC, 27606, USA eCentre for Advanced Electronics and Photovoltaic Engineering (CAEPE), International Islamic University, Sector H-10, Islamabad, Pakistan fDepartment of Chemistry and Earth Sciences, College of Arts and Sciences, Qatar University, P.O. Box 2713, Doha, QatarScopu

    Tinjauan Kriminologis Terhadap Peredaran Kosmetik Ilegal Yang Mengandung Bahan Berbahaya Di Kota Pekanbaru

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    Crime prevention efforts are a series of efforts or activities carried out by BPOM in the context of tackling crime, including the distribution of illegal cosmetics. The distribution of illegal cosmetics in the background as the author describes is: These cosmetics do not use ingredients that meet the standards and quality requirements and other stipulated requirements, are not produced using good cosmetic manufacturing methods, are not registered with and obtain distribution permits from BPOM. The problems in this research are as follows: What are the factors that cause the distribution of illegal cosmetic products containing hazardous substances at the BPOM in Pekanbaru City? What are the efforts to prevent the Drug and Food Control Agency (BPOM) from tackling the distribution of illegal cosmetics in Pekanbaru City? The research method used by the author is observational with the census method, where the author goes directly to the field to find data that will be used as material for writing scientific papers, the data is taken through direct interviews. Furthermore, the data obtained from field studies and literature were collected, then processed and presented by comparing the field data with the opinions of experts or with the laws and regulations that were used as the basis for this research. The findings from the research results show that one of the factors causing the widespread distribution of illegal cosmetics in Pekanbaru City is the low price and easy access for consumers to get illegal cosmetics on the market. As well as the prevention efforts carried out by BPOM in tackling the distribution of illegal cosmetics in Pekanbaru City is by supervising and taking action against illegal cosmetics circulating on the market and imposing administrative sanctions on business actors who are proven to have violated the applicable laws and regulations

    ANALISIS STRATEGI PENGEMBANGAN USAHA THE BOUNZ BAKERY DENGAN MENGGUNAKAN MATRIKS SWOT DAN IE

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    Jika membutuhkan abstrak atau isi jurnal silahkan menghubungi author melalui email [email protected] atau [email protected] Dipublikasikan tanggal: 20 Oktober 202

    Permasalahan Konsepsi Harta Bersama Dalam Kepemilikan Saham Perseroan Terbatas (Studi Kasus Putusan Nomor 80/Pdt.G/2020/PN.Jkt.Utr)

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    A limited liability company as a legal entity adheres to the principle of a separate legal entity which creates the concept of limited liability of its shareholders. The existence of these two concepts automatically separates the assets of the limited liability company from the personal assets of its shareholders. Even though the shareholders are part owners of the limited liability company, the shareholders cannot claim the assets of the limited liability company. Shares acquired while in marital status can become joint property. However, the Indonesian Marriage Law does not provide special arrangements or mechanisms regarding the distribution of joint assets, so the Judge is given the mandate to decide on this matter. The research method that the author uses in writing this thesis is a normative legal research method that is juridical-normative in nature. Based on the author\u27s analysis, there are still misunderstandings, both among the Panel of Judges and the general public, regarding the conception of legal entity assets as being related to joint assets in marriage. So, the author suggests making further arrangements regarding joint assets, increasing socialization regarding marriage agreements, and writing in more detail regarding the list of joint assets in lawsuits

    An Experimental Study on Heterogeneous Porous Stacks in a Thermoacoustic Heat Pump

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    Growing evidence suggests that research must be done to develop energy efficient systems and clean energy conversion technologies to combat the limited sources of fossil fuel, its high price, and its adverse effects on environment. Thermoacoustic is a clean energy conversion technology that uses the conversion of sound to thermal energy and vice versa for the design of heat engines and refrigerators. However, the efficient conversion of sound to thermal energy demands research on altering fluid, operational, and geometric parameters. The present study is a contribution to improve the efficiency of thermoacoustic devices by introducing a novel stack design. This novel stack consists of alternative conducting and insulating materials or heterogeneous materials. The author examined the performance of eight different types of heterogeneous stacks (combination 1–8) that are only a fraction of the displacement amplitude long and consisted of alternating aluminum (AL) and Corning Celcor or reticulated vitreous carbon (RVC) foam materials. From the thermal field measurements, the author found that combination eight performs better (12% more temperature difference at the stack ends) than all the other combinations. One interesting feature obtained from these experiments is that combination 7 produces the minimum temperature at the cold end (17% less than other combinations). The thermal performance of the heterogeneous stack is compared to that of the traditional homogeneous stack. Based on the study, the newly proposed stack design provides better cooling performance than a traditionally designed stack.</jats:p
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