30 research outputs found
Researching the Effect of Views and Feedback About Products on Customer’s Purchase Intention. Case of Shopping on the Social Media
No full textPurpose: There has been a recent uptick in interest in studying the impact of user ratings and comments posted on social networking sites. The growth of the Internet and e-commerce sites have made it more simpler to locate and assess data, lessened the possibility of identity theft, and increased confidence in the data's accuracy. The study's goal is to determine whether or not customers' exposure to reviews and comments influences their propensity to make a purchase on e-commerce site.
Theoretical framework: In contrast to previous research that has examined the impact of user reviews and comments on e-commerce sites, the team behind this investigation looked solely at the impact of such data on media consumers
Design/methodology/approach: In a poll, participants were asked about their recent internet shopping experiences and whether or not they were impacted by word-of-mouth advertising. Then, give impartial evaluation data on how views, reactions, and eWOM affected online shopping intent
Findings: Based on a structural equation modeling study of 384 observations, we learn that the most influential components in shaping purpose are knowledge, attitude, perceived value, familiarity, and reference group
Research, Practical & Social implications: The study help business use social media to sell product or service effectively through understanding consumer behavior in referencing feedback and view on product
Originality/value: The value of the study provide researcher theoretical framework in studying consumer behavior through product purchase intention impacted by feedback and view of consumer on social media
A hybrid approach combining Fuzzy AHP and Fuzzy TOPSIS to rank agritourism destinations in Tan Cuong green tea region, Thai Nguyen, Vietnam
No full textAgritourism is recognized as a strategic approach to harness the existing advantages of rural areas, including both on-farm and off-farm attractions. This study, conducted in the Tan Cuong tea region of Thai Nguyen, examines the practical application of the Fuzzy Analytic Hierarchy Process (AHP) and the Fuzzy Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) in ranking agritourism destinations. Five experts, all with experience in agritourism in Tan Cuong, provided data through questionnaires for the analysis. The results indicated that the Hao Dat Tea Cooperative (A1) ranked highest for sustainable agritourism development. Additionally, the transportation system serving agritourism destinations (C9) was identified as the most influential factor based on the empirical findings. Based on these results, policy recommendations are proposed to prioritize the development of agritourism across various destinations, with suggestions for both central and local policy initiatives
Enhanced Face Recognition by Fusion of Global and Local Features under Varying Illumination
No full text
Enhancing prediction of ride-hailing fares using advanced deep learning techniques
No full textFare prediction is a critical component of online ride-hailing services, as it significantly influences consumer decision-making and enhances operational efficiency for service providers. Reliable fare prediction is especially important in dynamic pricing environments, where fares are affected by factors such as demand fluctuations, traffic conditions, and weather patterns. This study aims to enhance fare prediction in ride-hailing services by utilizing advanced deep learning models. Using a comprehensive dataset of Uber and Lyft fare data collected in Boston during the winter of 2018, we evaluated three deep learning architectures: Long Short-Term Memory (LSTM), Bidirectional LSTM (BiLSTM), and BiLSTM with an attention mechanism (BiLSTM + Attention). The results showed that the BiLSTM + Attention model achieved the highest prediction accuracy, making it the most effective approach for fare prediction. However, its longer training time poses limitations for time-sensitive applications. Conversely, the LSTM model provided a strong balance between predictive accuracy and computational efficiency, making it a suitable alternative for scenarios that require faster model deployment. Additionally, our analysis identified key factors influencing fare variability – such as trip distance, time of day, and weather conditions – highlighting the importance of feature selection in enhancing model performance. By improving fare prediction accuracy, this study offers valuable insights for optimizing dynamic pricing strategies, enhancing consumer satisfaction, and helping ride-hailing platforms better manage supply–demand imbalances. These findings provide a foundation for future research exploring hybrid models and real-time data integration to further improve predictive capabilities in ride-hailing services
Usage of the internet media in company´s online marketing strategy
No full textThis master thesis deals with the trend of social media and their use in the company´s online marketing strategy. The current trend of connecting the world and consumers online and using social networks applies not only to small brands, but also to large companies. Therefore for marketers, it is a challenge to communicate emotionally to their customers in an online environment via social networks. The aim of the study is to focus on specific internet tools and find out how they can be effectively used in the online marketing strategy of Lorii, the Czech lingerie brand. The thesis is divided into a theoretical and practical part. In the theoretical part, the author defines concepts for a better understanding of the whole topic. It focuses on understanding the digital ecosystem, segmenting and defining audiences in online campaigns, Instagram and its ads effetctiveness, and incluencer marketing. The practical part deals with the introduction of the brand Lorii, the analysis of secondary market data, group interviews that were arranged for qualitative research with respondents from the Lorii target group, and subsequent evaluation of research and recommendations for the brand. Finally, the author summarizes key findings of the research, and answers the central research question, and defined main questions of the research.Diplomová práce se zabývá trendem sociálních médií a jejich využití v online marketingové strategii firmy. Současný trend propojení světa a spotřebitelů online a pomocí sociálních sítí se netýká pouze malých značek, ale i velkých firem. Pro marketéry bývá výzvou efetivně komunikovat ke svým zákazníkům v online prostředí a přes sociální sítě. Cílem práce je zaměřit se na konkrétní internetové nástroje a zjistit, jak je lze efektivně využít v online marketingové strategii české značky spodního prádla Lorii. Práce je rozdělena na teoretickou a praktickou část. V teoretické části autor vymezuje pojmy pro lepší pochopení celého tématu. Zaměřuje se na pochopení digitálního ekosystému, segmentaci a definování cílové skupiny v online kampaních, Instagram, fungování reklam a influencer marketing. Praktická část se zabývá představením značky Lorii, analýzou sekundárních dat trhu, skupinovými rozhovory, které byly uspořádány za účelem kvalitativního výzkumu s respondenty z cílové skupiny značky Lorii a následným vyhodnocením výzkumu a doporučením pro značku Lorii. Na závěr autor shrnuje klíčové poznatky výzkumu a odpovídá na centrální výzkumnou otázku a definované hlavní otázky výzkumu
ASSESSMENT OF GEOMORPHIC PROCESSES AND ACTIVE TECTONICS IN CON VOI MOUNTAIN RANGE AREA (NORTHERN VIETNAM) USING THE HYPSOMETRIC CURVE ANALYSIS METHOD
No full textthe Day Nui Con Voi (DNCV) area of Vietnam. For this purpose, a spatial database was collected and constructed, including DEM (Digital Elevation Model) and a geological map. The hypsometric curve (HC) analysis method and its statistical moments were adopted to use for the assessment. These methods have been widely used for the assessment of geomorphic processes and active tectonics in many areas in the world showing promising results. A total of 44 sub-basins of the Red River and the Chay river were analyzed. The result shows that 3 curve-types such as "straight- shape", "S- shape", and concave were found; with the concave curve being the dominant and widely distributed in the northeast side and in the south of the southwestern side of the study area. The hypsometric integral (HI) values are rather small with the largest value is 0.37 and the smallest one is 0.128. Other statistical moments of the hypsometric curve, i.e. skew (SK), kurtosis (KUR), and the density function (density skew - DSK and density kurtosis-DKUR) show great values, which increased in the south direction of the area study. Accordingly, recent active tectonics (uplift-lower) in the study area is generally weak; however, they are also not completely homogeneous and can be distinguished by different levels. The southwestern side is being lifted higher than the northeastern side. The northern part is being lifted larger than the southern part. In the region, the uplift activities were increased gradually in the Pliocene-Quaternary and could have stopped at certain time in the past. The current geomorphic processes are mainly headward erosion in the upstream.References Allen, C.R., Gillepie, A.R., Han, Y., Sieh, K.E., Zhu, C., 1984. 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The impact of influencers on consumer behavior of millennials in the Czech Republic.
No full textThe diploma thesis deals with the increasing trend of the usage of influencers in the area of promotion of luxury cosmetics brands and their impact on the purchasing decisions of the Czech Millennials. The thesis is divided into three parts - theoretical, methodological and practical. In the theoretical part are all the relevant concepts that touch the topic defined. Generation Y and its consumption behavior are described, new media, social networks are explained, and at the end of the theory, the concept of luxury is briefly described. Methodology specifies research questions and describes selected research methods. The practical part consists of semi-structured interviews with the three groups that concern this issue – Generation Y, Brand Managers and influencers. The aim of the thesis is to find out whether the influencers have the impact on purchasing decisions of Czech Generation Y in the field of luxury cosmetics. In conclusion, author summarizes the lessons learned from the secondary data retrieval, the interviews conducted, and briefly write recommendations for anyone who is thinking about using of influencer marketing for their business in luxury cosmetics.Diplomová práce se zabývá vzrůstajícím trendem využívání influencerů v oblasti propagace značek luxusní kosmetiky a jejich dopad na nákupní rozhodování českých mileniálů. Práce je rozdělena na tři části – teoretickou, metodologickou a praktickou. V teoretické části jsou vymezeny všechny relevantní pojmy, které se dotýkají tématu. Je zde popsána Generace Y a její spotřební chování, vysvětlena jsou i nová média, sociální sítě a v závěru teorie je stručně charakterizován i pojem luxusu. V metodologii jsou specifikované výzkumné otázky a popsány zvolené metody výzkumu. Praktická část se skládá z polostrukturovaných rozhovorů se třemi skupinami, kterých se tato problematika týká – Generace Y, brand manažeři a influenceři. Cílem práce je zjistit, zda mají influenceři vliv na nákupní rozhodování české Generace Y v oblasti luxusní kosmetiky. V závěru jsou shrnuty poznatky nabyté z rešerše sekundárních dat a provedených rozhovorů a také jsou stručně sepsaná doporučení pro všechny, kteří přemýšlí nad využitím influencer marketingu pro své podnikatelské činnosti v oblasti luxusní kosmetiky
An improved convolutional recurrent neural network for stock price forecasting
No full textStock price forecasting is a challenging area of research, particularly due to the complexity and unpredictability of financial markets. The accuracy of prediction models is influenced by various factors, including nonlinearity, seasonality, and economic shocks. Deep learning has demonstrated better forecasts of stock prices than traditional approaches. This study, therefore, proposed a new approach to improve forecasting system based on an end-to-end convolutional recurrent neural network (CRNN) with attention mechanism. Our approach first investigates local stock price features using 1D convolutional neural network, and then employs a bidirectional long short-term memory (Bi-LSTM) network for forecasting. This model stands out by effectively utilizing contextual data and representing the temporal character of data. The Bi-LSTM is helpful for understanding the history and future contextual information since it uncovers both past and future contexts of stock data. Furthermore, integrating attention mechanism within the CRNN represents a significant improvement. This allows our model to handle long input sequences more effectively and capture the inherent stochasticity in stock prices, which is often missed by traditional models. The effectiveness of our approach is investigated using data on 10 stock indexes from Yahoo Finance. The results show that our method outperforms ARIMA, LSTM, and conventional methods.
