1,721,011 research outputs found
The effects of consumer consciousness, food safety concern and healthy lifestyle on attitudes toward eating “green”
No full textPurpose: The purpose of this study is to propose a research framework to examine the effects of consumer consciousness, food safety concern and healthy lifestyle on the attitudes toward eating “green” simultaneously in a single study. Besides, the mediating role of healthy lifestyle in forming a positive attitude toward eating “green” is also examined in this study. Design/methodology/approach: A questionnaire-based approach was applied in this study. The unit of analysis was individual consumer (aged 18 years and above) who lived in Klang Valley, Malaysia. PLS-SEM was used to test the structural relationship of the constructs in the model based on the 300 useable data collected. Findings: The results indicated that health consciousness, food safety concern and healthy lifestyle have a significant effect on attitudes toward eating “green”, whereas environmental and price consciousness did not have such effect. A healthy lifestyle also mediates the relationship between health consciousness and attitude toward eating “green”. An individual’s healthy lifestyle that focused on physical health-related activities will increase the effect of consumer health consciousness on their attitudes toward eating “green”. Practical implications: The outcome of this study provided deeper insights for firms to assess the feasibility of entering or expanding their operations in the green market with more enduring and effective sales and marketing strategies. Originality/value: Consumers’ acceptance of or resistance toward organic food had become the centre of the research focus by the academician and the industrial practitioners over the years, despite the inconsistencies of the results obtained to predict such behavior. In this study, besides examining the direct effect of the proposed variables on the attitudes toward eating “green”, the mediating role of a healthy lifestyle in forming such attitudes was also examined.</p
Antecedents of Consumers’ Purchase Intention towards Organic Food: Integration of Theory of Planned Behavior and Protection Motivation Theory
No full textBefore consequences of climate change continue to intensify and increasingly affect the entire planet, immediate action must be taken. For instance, adopt the pro-environmental behaviors such as purchase of organic food to minimize the harmful human-caused impacts to the environment. This paper aims to determine the factors that influence the purchase intention of organic food in Malaysia by applying the theory of planned behavior and the protection motivation theory. A total of 300 questionnaires were collected and PLS-SEM was employed to test the structural relationships. Consequences of climate change and health threats were not the primary concerns among Malaysians when deciding whether to purchase organic food. Results show that perceived vulnerability, response efficacy, self-efficacy, subjective norm, and attitude affect purchase intention towards organic food. Consumers were more likely to have positive attitude towards organic food when they have adequate information on vulnerability of a threat and its consequences. The findings provide insights on the antecedents and outcomes of purchase intention towards organic food particularly in Malaysia. Although predictive power of perceived factors such as perceived rewards and perceived efficacy have been extensively researched in the past, there are limited studies that integrate both theories that simultaneously investigate antecedents of consumers’ purchase intention towards organic food
A framework for brand rejuvenation: private universities in Malaysia
No full textObjective - University branding becomes critical issue due to increasing number of private universities in Malaysia. Although education efforts in Malaysia has been continuously progress, institutions have difficulties to maintain as a powerful brand in competitive industry.
Methodology/Technique - Bringing back a brand that consumers already familiar can save a lot of money. While some of institutions are able to maintain its brand image, some are still struggling even to meet the break even and unable to reposition the brand. While there are past studies and experiences on brand knowledge structures in hand, it is still confusing stage for how one could rebuild the brand image to achieve the intended positioning.
Findings - The academic literature is particularly sparse in addressing this, and it is a confusing issue for the practitioners. The research discovers the theoretical foundations that relate to rebranding concepts and most critical factors that contribute to rebuilding the brand image of private institutions in Malaysia.
Novelty - The current study seeks to shed light on the challenges of undertaking a rebranding exercise and introduce a framework that caters to the needs of brand managers at higher education institutions in Malaysia
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
The roles of knowledge, threat, and PCE on green purchase behaviour
No full textWith an increasing pressure of environmental deterioration, many firms have started to be socially responsible by developing green products to meet the demand of environmentally conscious consumers. These firms are interested in finding the determinants of green purchase behaviour in order to develop effective communication messages and derive green purchase commitments. The effects of environmental knowledge, environmental threat and perceived consumer effectiveness (PCE) in motivating one's behavioural change to engage in pro-environmental behaviour have been tested in the past, but they have not been tested together in the context of green purchase behaviour in Malaysia. Therefore, this paper reviews the conceptual and empirical literatures of the aforementioned variables in explaining the environmental attitude and behaviour, and proposes a conceptual model to be considered for future green purchase behavioural studies. The finding is expected to provide guidance for firms to profile the green buyers and position its green product more effectively
Consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysian service sector
No full textIn the business world today, “greening” has become a key to gaining competitive advantages. However, most of the environmental efforts in greening are associated with the marketing of tangible products from the manufacturing sector. Very little attention has been accorded to greening in the service sector, especially the restaurant sector in which tangible aspects of their service products negatively affect the environment. Despite the importance of environmental efforts from the manufacturing and service sectors, very limited studies conducted in Malaysia have empirically tested green behavioural outcomes, namely, (a) green purchase behaviour (GPB) and (b) green restaurant intention (IN) simultaneously on a structural model from the consumers’ perspectives in Malaysian service sector. This study proposes a framework to determine the predictors of GPB and IN, examine the relationships among the predictors of GPB and IN, and assess the role of GPB in IN formation. The research hypotheses were tested by conducting a crosssectional questionnaire survey of 500 respondents at casual dining restaurants located in Klang Valley, Malaysia. Convenience sampling method with two screening questions was applied. The data were analysed using the Statistical Package for the Social Sciences (SPSS) 16.0 and Analysis of Moment Structures (AMOS) 16.0. Structural equation modelling (SEM) and mediation analysis were used
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
The role of perceived consumer effectiveness on value-attitude-behaviour model in green buying behaviour context
No full textThe upward trend of environmental deterioration had motivated the researchers to focus their studies towards the environmental domains both in the pro-environmental purchase and non-purchase studies. Value-Attitude-Behaviour (V-A-B) model is one of the popular models used in the environmental behavioural studies over the last few decades. Nonetheless, its application on green buying behaviour warrants future research as the nature and motivations of this behaviour are different from other general purchase-related behaviour. Recently, the concept of perceived consumer effectiveness (PCE) has been applied extensively to explain the environmental attitude and behaviour. However, past studies reported on its role on V-A-B model in the context of green buying behaviour is still limited. As such, this paper aims to review the underpinning theories together with relevant literatures and to propose an integrated framework to examine the role of PCE on the V-A-B model in future green buying behavioural studies
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