1,720,960 research outputs found
A study of consumers' attitudes and purchase intention toward Omega-3 enriched eggs among consumers in Bangkok, Thailand
No full textIndependent Study (M.Sc.Mgt) -- Assumption University, 2008.Includes bibliography
Customers' perceptions toward brand loyalty of low-cost airlines
No full textIndependent Study (M.Sc.Mgt.) -- Assumption University, 2007.Includes bibliography
Marketing Mix and Real Estate Purchase Intention through Social Media Channel
No full textThe purpose of this study is to determine if Marketing Mix effect purchase intention of real estate through social media channel in Thailand. In this study, 7Ps of marketing mix were used as independent variables and Purchase Intention was dependent variable. The study used quantitative research. Descriptive and Inferential Statistics were used to analyze data. This research was conducted in Thailand during 2023 with sample size of 405 who are people who live in Thailand and have used social media. With Regression Analysis, the result showed that from all 7Ps (product, price, place, promotion, people, process, and physical evidence), only Product, Place, and Physical evidence have significantly affect purchase intention of real estate through social media channel in Thailand. Marketers may focus on Product, Place, and Physical Evidence in order to increase Real Estate Purchase Intention through social media
A study on interactions between anonymous and non-anonymous pre-service teachers in blended learning using creative problem solving technique to enhance pre-service teachers’ ability in professional practices
No full textIn Thailand, many pre-service teachers are still shy and afraid to ask questions in the classroom. To enhance preservice
teachers’ ability, pre-service teachers need to show their potential and should be encouraged to participate in the class.
This paper aims to study the pre-service teachers’ interaction and participation in the online mode in terms of blended learning
using creative problem solving technique. The sample group of this study was 28 pre-service teachers. The first group was
treated anonymously when they were online while the second group was treated non-anonymously.
The findings found that the group that was treated anonymously had the mean ( ) of online interactions increasing
from 196.33 counts to 218.66, 313, and 331.33 for the subsequence weeks. For Non-anonymous group, the mean ( ) of online
interactions was decreased from 333.50 counts to 292, 205, and 232.50 for the subsequence weeks.
Further in-depth interview showed that pre-service teachers in the anonymous group were happier to participate in the
discussion. They enjoyed interacting with others online. Therefore, the different settings and the environment of online class
could provide the different trend of interactions for different types of identity presented in the online group
Determinants of Behavioral Intention to Learn Arts Education of Postgraduate Students in Chengdu, China
No full textPurpose: This research delves into the factors that impact the behavioral intention of university students to engage in arts education. The conceptual framework encompasses social sphere, academic sphere, educational satisfaction, attitude, social influence, self-efficacy, effort expectancy, and behavioral intention. Research design, data, and methodology: The target population and sample size are 500 postgraduate students who have experienced arts education at top three universities in Chengdu, China. A quantitative research approach was adopted, using a questionnaire. The sampling techniques employed in this study include judgmental, quota, convenience, and snowball sampling. Both the item-objective congruence (IOC) index and Cronbach's alpha were used for validity and reliability testing, respectively. The collected data were analyzed through confirmatory factor analysis (CFA) and structural equation modeling (SEM), which served as the main statistical techniques for this research. Results: Social sphere and academic sphere significantly impact education satisfaction. Furthermore, education satisfaction, self-efficacy and effort expectancy significantly impact behavioral intention. Nevertheless, the relationship between attitude, social influence and behavioral intention is not supported. Conclusions: Understanding these determinants can inform the development of strategies and interventions to promote arts education and enhance students' engagement and intention to pursue arts-related fields
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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