7 research outputs found
Production and Export of Value Added tea in India and its Global Competitiveness
No full textThe study was conducted for Indian tea based on secondary data pertaining from 1971 to 2016 with the objective to examine the production of bulk tea and value added tea, trends and growth of value added tea and its competitiveness in the world tea market. The data were analysed through tabular as well as quantitative analyses like CAGR, Balassa’s Revealed Comparative Advantage and Nominal Protection Coefficient. It was observed that production, export and growth of graded tea increased during the last two decades. Among the value added tea, the export of tea bags was found to increase and the growth of values was higher in the country. Production of tea in Kenya was more advantageous than India and Sri Lanka. South Indian tea had labour and cost advantages while tea produced in North India and Assam gained profit advantages for selling quality tea. Revealed Comparative Advantage indicated that India is still competent in the global tea market and tea is not an efficient export crop as the domestic prices were higher than the world prices. The study concludes that India should go more for graded and value added tea by reducing the costs of production to gain the competitive advantages
Perceived Constraints in the Adoption of Green Products: Evidence from Fast Food Packaging in Assam, India
No full textThe growing dependence on non-biodegradable packaging, fuelled by the fast-food industry, is becoming an urgent environmental challenge. Although green marketing has been promoted for decades, the actual use of eco-friendly products remains disappointingly low. This study set out to explore the key obstacles that prevent wider adoption of green packaging in fast food outlets. The research was carried out in the Kamrup Metropolitan district of Assam between August and October 2024, covering 16 outlets and engaging 115 consumers as well as 30 managers and staff. Using Garrett Ranking analysis, the results show that consumers are most concerned about the lack of trust in green claims, limited availability, and the high cost of eco-friendly options, while they worry least about understanding eco-labels. On the other hand, managers and staff point to high costs, supply shortages, and resistance to change as their main challenges, with regulatory issues having the least impact. These findings underline the need for practical strategies that can build trust, strengthen supply chains, and make green products more affordable, paving the way for greater acceptance and sustainable practices in the food service sector
Factors Influencing Consumer Preference for Green Packaging Products in Kamrup Metropolitan District, Assam, India
No full textThe rapid increase in population has led to the overutilization of resources, resulting in their depletion and contributing to pollution, which adversely affects public health. This alarming situation has prompted a global shift towards sustainability, with green marketing and the use of eco-friendly products gaining significant importance. Green products are biodegradable, environmentally safe, and generate minimal or no waste. This study was conducted in the Kamrup Metro district of Assam by collecting primary data from consumers of green products, particularly green packaging materials used in fast-food outlets. The respondents ranged from school-going students to older generations and were categorized into six age groups (I–VI), a total 115 consumers from 16 fast food outlets. A detailed questionnaire was designed and distributed among the respondents, allowing them to rank the factors influencing their purchase preferences toward green products. The collected data were analyzed using factor analysis through Principal Component Analysis (PCA) to identify the factors affecting consumers’ preferences for purchasing green products. The analysis revealed three principal components (PCs) with eigenvalues greater than 1 that influence purchase preferences. These components are as follows: Personal Factors (PC1), determined by five variables; Environmental Factors (PC2), influenced by three variables; and Social Factors (PC3), also influenced by three variables. The results indicate that green corporate image ranked the highest among all factors, followed by social norms and brand trust. In contrast, the availability of green products ranked lowest. This suggests that many respondents prefer purchasing green products primarily because of their trust in the brand’s green corporate image rather than the ease of availability. These findings provide valuable insights into consumer behavior and can help policymakers, marketers, and businesses enhance the adoption and promotion of green packaging material within society
