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PENGARUH STRATEGI PEMASARAN TERHADAP MINAT RESERVASI VILLA DI PT. BERUANG MAS PERKASA CIATER
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Penulisan ini bertujuan untuk mengetahui: (1) Bagaimana strategi pemasaran di PT. Beruang Mas Perkasa Ciater. (2) Untuk mengetahui minat reservasi villa di PT. Beruang Mas Perkasa Ciater (3) Untuk mengetahui pengaruh strategi pemasaran terhadap minat reservasi di PT. Beruang Mas Perkasa Ciater. Penelitian ini menggunakan metode penelitian kuantitatif dengan analisis deskriptif dengan jumlah sampel 100 orang dengan tingkat kesalahan 5% dan menggunakan program aplikasi SPSS 20, untuk mendapatkan data yang lebih akurat. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah studi kepustakaan, studi lapangan dilakukan observasi, wawancara dan kuesioner. Hasil penelitian yaitu: (1) Pada variabel strategi pemasaran Produk (Product), Harga (Price), Tempat/Distribusi (Place), Promosi (Promotion), Orang (People), Sarana Fisik (Physical Evidence) dan Proses (process) berdasarkan jawaban dari responden memiliki pengaruh karena dengan bauran pemasaran mampu memberikan dampak yang baik bagi minat reservasi villa di PT. Beruang Mas Perkasa Ciater. (2) Pada variabel minat beli, berdasarkan jawaban responden atas instrumen penelitian dengan adanya minat beli terhadap villa di PT. Beruang Mas Perkasa Ciater terhadap minat reservasi villa. Apabila dalam hal tersebut memperhatikan strategi pemasaran dengan baik minat reservasi akan terus meningkat dan dapat menguntungkan PT. Beruang Mas Perkasa Ciater. (3) Berdasarkan hasil perhitungan koefesien determinasi menunjukan bahwa variabel strategi pemasaran mempengaruhi variabel minat beli 36% dan sisanya sebesar 66% yang diperkirakan dipengaruhi oleh faktor lainnya. Faktor yang tidak diteliti lebih lanjut oleh peneliti dapat diteliti oleh peneliti lain sebagai acuan untuk diteliti dan dikembangkan lagi.
Kata kunci : Strategi Pemasaran, Minat Beli
Abstract
The purpose of writing this aims to find out: (1) How is the marketing strategy at PT. Beruang Mas Perkasa Ciater (2) How is the reservation interest at PT. Beruang Mas Perkasa Ciater (3) To find out the effect of marketing strategy on interest in villa reservations at PT. Beruang Mas Perkasa Ciater. The data collection technique used in this study was a literature study, field study conducted by observation, interviews and questionnaires. The results of the study are: (1) In the variables of the marketing strategy (Product), Price (Price), Place/Distribution (Place), Promotion (Promotion) ,People (People), Physical Evidence (Physical Evidence) and Process (process) based on the answers from respondents have an influence because the marketing mix is able to have a significant impact. good for interested in booking villas at PT. Beruang Mas Perkasa Ciater. (2) On the buying interest, based on respondents' answers to research instruments, there is an interest in buying a villa at PT. Beruang Mas Perkasa Ciater against villa reservation interesrt. If in this case pay attention to the marketing strategy properly, the sales volume will continue to increase and can benefit PT. Beruang Mas Perkasa Ciater. (3) Based on the results of the calculation of the coefficient of determination, it shows that the marketing strategy variable affects the buying interest variable by 36% and the remaining 64% which is estimated to be influencedby other factors. Factors that are not investigated further by researchers can be studied by other researchers as a reference for further research and development.
Keywords : Marketing Strategy, Buying Interest
 
Kinerja Keuangan Analisis Laporan Keuangan Untuk Menilai Perusahaan Manufaktur Sektor Food And Beverage Yang Terdaftar Di Bursa Efek Indonesia
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Penelitian ini bertujuan untuk mengetahui kinerja keuangan perusahaan manufaktur sektor food and beverage yang terdaftar di Bursa Efek Indonesia periode 2017-2020. Jenis penelitian yang digunakan adalah deskriptif kuantitatif. Jumlah populasi dalam penelitian ini berjumlah 65 perusahaan yang termasuk ke dalam perusahaan manufaktur sektor food and beverage terdaftar di Bursa Efek Indonesia. Teknik yang digunakan dalam pengambilan sampel dalam penelitian ini menggunakan purposive sampling.
Analisis data yang diguanakan adalah Rasio Likuiditas meliputi rasio lancar (current ratio) dan rasio cepat (quick ratio), Rasio Solvabilitas melputi debt to asset ratio dan debt to equity ratio, Rasio Aktivitas meluputi fixed assets turn over dan total asset turn over, Rasio Profitabilitas meliputi net profit margin on sales, return on investment dan return on equity.
Hasil penelitian ini menujukan bahwa perusahaan yang memiliki kinerja keuangan yang terbaik berdasarkan rasio likuiditas yaitu PT Delta Djakarta Tbk. Perusahaan yang memiliki kinerja keuangan yang terbaik berdasarkan rasio solvabilitas yaitu PT Delta Djakarta Tbk. Perusahaan yang memiliki kinerja keuangan yang terbaik berdasarkan rasio aktivitas yaitu PT Wilmar Cahaya Indonesia Tbk. Perusahaan yang memiliki kinerja keuangan yang terbaik berdasarkan rasio profitabilitas yaitu PT Delta Djakarta Tbk.
Kata Kunci : Kinerja Keuangan
Abstract
The aim of the research is to know the financial performance of manufacturing companies in the food and beverage sector listed on the Indonesian Stock Exchange for the 207-2020 period. The type of reasearch used is descriptive quantitative. The total population in the research amounted to 65 companies that are included in manufacturing in the food and beverage sector listed on the Indonesian Stock Exchange for the 207-2020 period. The tecnique of research used for sampling is purposive sampling.
The data analysis used are Liquidity Ratio including current rsatio and quick ratio, Leverage Ratio inculding debt to asset ratio and debt to equity ratio, Activity Ratio inculding fixed asset turn over and total asset turn over, Profitability Ratio including net profit margin on sales, return on investment and return on equity.
The result of this research indicate that the companiy that has the best financial performance based on the Liquidity Ratio is PT Delta Djakarta Tbk. The companiy that has the best financial performance based on the Leverage Ratio is PT Delta Djakarta Tbk. The companiy that has the best financial performance based on the Actvity Ratio is PT Wilmar Indonesia Cahaya Tbk. The companiy that has the best financial performance based on the Profitability Ratio is PT Delta Djakarta Tbk.
Keywords: Finalcial Performanc
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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