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Technological impact on the art of moviemaking: deploying new and convergent media to redefine a model for Pakistan’s cinema
No full textThis thesis examines the decline in Pakistani cinema during the last two decades. It examines the history of the cinema and exposes some possible, previously ignored, causes for that decline. This research led the author to ask “Can new and convergent media be helpful in reviving the Pakistani cinema?” The thesis introduces the ideas of established and emergent cinema, building on the work of Williams (1977) in discussing the ideas of dominant, residual and emergent culture. The exploration reveals two gaps in the film industry: first, the lack of training in the making of films; and, second, the change in possible production methods allowed by new and emergent technologies. The thesis addresses both of these gaps by suggesting new production paradigms which incorporate the new technology and by examining two scripts to develop methodologies for teaching. The scripts are produced into films as the practice section of the research. The first film, creative element 1, is developed using some of the new tehnologies, students as crew and the available resources of an educational establishment to test the methodologies that have been derived. The outcomes of the creative element 1 laid the foundation of the second film, creative element 2. It is shot on mobile phones and distributed from Pakistan through Vimeo with a negligible budget. The social networks helped to arrange equipment and locations and allowed extreme freedom to the filmmaker
UNDP, JS Bank and IBA finance SMEs
No full textThe United Nations Development Programme (UNDP), in partnership with IBA\u27s Center for Entrepreneurial Development (IBA-CED), and JS Bank, conducted the finale of the SDGs Innovative Financing Challenge Cup to promote sustainable and climate-resilient businesses in Pakistan
HBL, IBA host first-ever hackathon
No full textHabib Bank Limited (HBL), in collaboration with the Institute of Business Administration (IBA), hosted the first-ever hackathon under its University Alliance Programme, unveiling an Agri Case Study focused on Pakistan’s dairy sector. The event encouraged students to develop technology-driven and sustainable solutions to agricultural challenges by combining business, finance, and innovation. A three-member IBA team won for their exceptional proposal, earning a ‘Golden Pass’ to HBL’s League Internship and Management Trainee Programme along with a cash prize. HBL stated the initiative aims to nurture future leaders and innovators in Pakistan’s agriculture sector
Portrayal of Pakistan Tehreek Insaf (PTI) government in Print Media: Analysis of The Nation & The Express Tribune
Get PDFThe article identifies and describes the coverage pattern of first 100 days of Pakistan Tehreek Insaf (PTI) government performance in the light of agenda setting and framing theories in two leading English dailies of Pakistan: The Nation and The Express Tribune. The front pages of the newspapers were selected for the duration of 100 days to measure the slant, frame, frequency and placement of news stories related to the performance of newly established Pakistan Tehreek Insaf government in the areas of economic affairs and foreign policy. The results indicate that the two leading English dailies cover the activities of the Pakistan Tehreek Insaf (PTI) differently. The Nation published 18 news stories related to economic affairs and foreign policy of the government while The Express Tribune published 24 news stories related to economic affairs and foreign policy of the newly established government on their front pages duration the 100 days study period. The language and theme of most of the articles published by The Nation were favorable towards Pakistan Tehreek Insaf (PTI). The language and theme of the articles of The Express Tribune were more neutral and critical towards the performance of Pakistan Tehreek Insaf (PTI) government in the areas of economic affairs and foreign policy
Discourse dissects mental health issues haunting leadership
No full textThe Centre for Entrepreneurial Development (CED) at IBA Karachi, in collaboration with Synapse – Pakistan Neuroscience Institute, held a session titled Crucial Conversations: Stories of Impact to address mental health challenges among leaders and entrepreneurs. The event emphasized the role of resilience, purpose-driven leadership, and innovation in emotional well-being. Panels explored leadership pressures and the mental health toll in the startup ecosystem. German Consul General Dr. Rüdiger Lotz stressed the importance of cross-sectoral support systems for emotional resilience, especially for youth in a volatile environment
IBA earns AACSB accreditation
No full textIBA Karachi’s School of Business Studies (SBS) has received the prestigious AACSB accreditation, placing it among the top 6% of business schools globally. Established in 1916, AACSB is the world’s oldest and most respected business education accreditation body. This recognition follows a rigorous evaluation involving mentorship, peer review, and a site visit by a Peer Review Team. The accreditation underscores IBA’s commitment to global academic excellence and quality assurance in business education
The Express Tribune: touching the tricky price point
No full textThe main theme of the case revolves around decision-making by the publisher, Bilal Lakhani, as he operates in conditions of an oligopolistic market. The case focuses on the set-up of a major English-language newspaper, The Express Tribune, in conjunction with the internationally branded and well-regarded International Herald Tribune by a well-known business group of Pakistan. The group already has a major Urdu newspaper, which has been operational for 15 years, and three television channels, as well as a host of other non-media-related businesses. The case tries to go behind the reasons for setting up an English-language newspaper in a market which already has at least five major existing ones and where literacy is not that widespread. Also, experience in much of the rest of the world would suggest that newspapers – i.e. the print media – are in decline, especially because of the rise of the Internet and social media as means for providing news, information and entertainment. The case is set in Karachi, Pakistan\u27s media capital and, in particular, in an organization that has been involved in the business of media for several years. It currently runs the country\u27s second most-circulated Urdu newspaper, Daily Express. Specifically, the time period is three weeks after the paper, The Express Tribune, was launched into a market with a few competitors and high brand loyalty for existing competitors. The publisher of the paper, Bilal Lakhani, is questioning his pricing decision right after the launch of the paper and there are a series of reasons he is looking into on how he set the original price and why should he reduce the price of the paper now. Students should be able to see, understand and analyze: challenges faced by entrepreneurs of starting an initiative which has a largely unreliable and untested audience; the extent of interdependence in an oligopolistic industry and how it influences the current and future decision-makings of an entrepreneur or any other firm for that matter, especially in a developing economy; the personnel, financial production and regulation issues involved in setting up assembly/ delivery systems that deliver a product for mass use, i.e. a newspaper; and the pricing and marketing strategies involved in the launch and subsequent successful operation of a product, in this case, a newspaper
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