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Effects of Green Human Resource Management on Green Innovation in Pakistani Textile Industries: The Mediating Effect of Green Behavior
No full textIn the textile sector, employees\u27 green behavior and green innovation are currently receiving more attention as contributing factors. Consequently, firms are launching a variety of sustainable development initiatives and developing green business plans. This study seeks to fulfil the identified need and contribute to theoretical advancement by examining the underlying mechanisms that explain the determinants of green innovation among managers of the textile sector, utilizing the framework of Ability, Motivation, and Opportunity theory. Purposive technique and two-wave sampling methodologies were employed to gather data via self-report survey questionnaires. Data were collected from a total of 310 textile managers. The primary statistical analysis employed was partial least squares structural equation modelling, which was utilized to rigorously test the research hypotheses. This method serves as an effective tool for analyzing complex relationships between variables within the data set. The results show that GHRM significantly predicts green innovation. Moreover, the study also demonstrates that green behavior plays a positive mediating role in explaining the relationship between GHRM and green innovation. This research adds to and expands the literature on creating green innovation, which has been empirically shown to be able to boost green behavior. The findings provide significant insights for policymakers in the textile sector regarding the potential of GHRM to enhance green innovation. This study contributes to the understanding of GHRM by broadening its scope and addressing existing knowledge gaps, particularly within the context of the textile industry. Theoretical contribution, practical implications, and future directions have all been presented
The Influence of Green Advertising, Green Packaging, and Eco Label on the Green Purchase Intention of Young Consumers in Indonesia
No full textThe waste problem in Indonesia is an unresolved problem to date, the highest percentage contributor is household waste. This study highlights how the role of the younger generation in reducing the impact, with their marketing knowledge and responsibility towards the environment.
The specific objective of this study is to examine the influence of young Indonesian consumers on (1). Green Advertising, (2). Green Packaging, and (3). Eco labels on Green Purchase Intention.
Using simple random sampling, data was collected using a google forms survey with a sample of 385 respondents according to the lameshow formula. Data were analyzed using structural equality modeling (SEM), with outer and inner model tests.
The findings of this study show interesting results. There are three findings, First, for young consumers, green product advertising is important in conveying how the company is committed to the environment. Second, the importance of green packaging knowledge to maintain and protect the environment. Third, young Indonesian consumers have begun to tend to make purchases with green-labeled products.
The originality of this study, there has not been much research on young consumers, especially in Indonesia, related to advertising knowledge, packaging, and the results of the tendency of young Indonesian consumers to be interested in green product purchasing patterns are increasing
NBP applauded for promoting equal opportunities and inclusivity at Career Fairs
No full textThe National Bank of Pakistan (NBP) is reinforcing its commitment to equal opportunities and workplace inclusivity by actively participating in career fairs at top universities across the country. Recently, NBP engaged with students at institutions like LUMS, IBA, University of Punjab, IoBM, and others, promoting inclusive hiring practices. The bank highlighted initiatives such as targeted recruitment for underrepresented groups and internship opportunities. Mirza Muhammad Asim Baig, EVP & Group Head of HR at NBP, emphasized the bank’s dedication to fostering a diverse, bias-free corporate environment
Asad Shafiq, Inaugural Ceremony of the Net Practice Cricket Pitches at IBA Karachi
No full textIBA held an inaugural ceremony for the newly curated net practice cricket pitches at the IBA Cricket Ground, Main Campus. The event was graced by Test Cricketer and Pakistan Cricket Board’s (PCB) Selection Committee member, Mr. Asad Shafiq, who officially inaugurated the facility. Mr. Shafiq engaged with IBA’s official student cricket team, playing a few deliveries and sharing valuable insights. As a symbol of growth and sustainability, he also planted a tree, reinforcing the importance of nurturing both talent and the environment. The ceremony provided an opportunity for students to interact with the cricketing icon and gain inspiration from his journey. The event was attended by Dr. Mohammad Asad Ilyas, IBA Registrar, accompanied by Mr. Fuad A. Mehdi, Head, Marketing & Communications; Mr. Fahad Jawed, Associate Registrar, Resource Optimization, and Mr. Jamsheed Issa, Manager Sports. As a token of appreciation, souvenirs were presented to Mr. Shafiq. The gathering also facilitated discussions on the future of sports at IBA, emphasizing the importance of strengthening sports infrastructure and fostering student participation in competitive cricket. Conversations centered on potential collaborations with PCB to provide aspiring student cricketers with professional training and exposure, furthering IBA’s commitment to holistic student development
IBA Karachi & Pakistan Airports Authority Collaborate to Launch Diploma Program in Aviation Leadership & Management through IBA-CEE and CATI
No full textIBA Karachi’s Center for Executive Education (IBA-CEE) and the Pakistan Airports Authority’s Civil Aviation Training Institute (CATI) have signed an MoU to launch a Diploma Program in Aviation Leadership and Management. The program aims to equip aviation professionals with essential leadership and management skills needed in the evolving aviation sector. The collaboration also plans further capacity-building initiatives, industry-driven training, and leadership development to strengthen Pakistan’s aviation industry. The signing ceremony, attended by key academic and industry stakeholders, signifies a major step toward advancing aviation education and professional excellence in the country
MindTrack - A Smart IQ Assessment Game with Reinforcement Learning
No full textMindTrack is an adaptive intelligence test platform that provides cognitive testing for university students and recent graduates. It provides auditory, visual, and text-based exercises that dynamically change according to user performance via reinforcement learning. The platform caters to students, allowing them to be aware of their strengths and weaknesses, and also recruiters, who can personalize technical questions for effective candidate assessments. Both recruiters and players have access to easy-to-use data dashboards that provide in-depth performance information
Breaking Stereotypes, Building Brands: The Power of Gender Inclusive Advertising in the FMCG Sector
No full textThe research was conducted to evaluate the role of Gender inclusive advertising in breaking stereotypes and building brands in the FMCG sector in Pakistan. The study was qualitative with an Interpretative approach. The research explored various themes of gender-inclusive advertising and its effect on brand Loyalty, brand image and consumer loyalty, and societal perceptions, particularly in the FMCG sector. The sample size was 10, and they have extensive experience in this sector. The study reveals that brands increasingly face both opportunities and challenges when engaging with gender-inclusive advertising and changing people\u27s perceptions, along with building consumer loyalty in the long run. There are various stereotypes related to the inclusion of gender in advertising, and roles are critical in FMCG marketing. Marketers gain their feedback and response over Gender-inclusive advertising plays a significant role in shaping brand image by breaking traditional gender roles that have a long impact on consumers\u27 decisions in brand selection. Change in demographics brings various challenges, like urban consumers tend to be more receptive to progressive depictions of gender roles. Thus, brands to balance inclusivity with cultural sensitivity in more conservative rural markets by being socially responsible. The role of digital media is instrumental in the shift toward gender-inclusive advertising; its ability to target specific audiences and collect real-time feedback allows for a tailored approach to inclusivity, which is important for diverse consumer segments. Conservative audiences and potential regulatory and ethical challenges must be carefully considered, considering the brand and consumer authority towards advertising and creating customer perceptions
Green Marketing for People and Planet: Analyzing the Green Marketing Mix (7Ps) and Green Knowledge in Repurchase Intentions for Nestlé Bottled Water in Pakistan
No full textPurpose - This study investigated the effect of 7P\u27s green marketing mix on consumer repurchase intentions in the bottled water sector of Pakistan incorporating mediating effect of green knowledge.
Design/ methodology/ approach - The research employed a quantitative approach. Four hundred respondents were chosen using the purposive sampling technique.
Findings – The study\u27s findings indicated that green knowledge mediated the relationship between green marketing mix (green products, green prices, green places, green promotions, green people, green processes, and green physical evidence) and repurchase intentions.
Practical Implications – The study guides to develop products and processes that effectively communicate the green attributes that will eventually help build a strong and loyal customer base.
Originality/ value - The study broadens our knowledge of the green marketing mix, green knowledge, and repurchase intention for a major bottled water brand in Pakistan. It uses marketing mix theory to reveal the positive implications of green marketing on consumers
Investigating Knowledge Hiding Behavior through the Lens of Social Network Analysis
No full textIn this competitive environment an organization’s success is based on how knowledge is acquired and exchanged among employees. Informal structure among employees is more significant for knowledge exchange. Social network of individuals represents the informal structure of a unit. Every individual in a network holds a certain position which depicts his/her social ties, influence, power and resourcefulness. Network density and network centrality are the most common measures to identify the network position an individual holds within a specific network. Limited research is conducted in exploring knowledge hiding behavior from social network perspective. Therefore, this study has selected social network positions depicting informal structure of knowledge intensive teams to investigate the knowledge hiding behavior. Furthermore, the relationship between network density and knowledge hiding, mediated by trust will be examined. These relationships between social network positions and knowledge hiding behavior will be studied quantitatively using a survey method. The results of the study will fill the theoretical and contextual gap in the literature of knowledge hiding by investigating it through the lens of social network analysis
Navigating in the Heat: The Right to Shade and Right to the City for Karachi\u27s Delivery Riders
No full textAs global warming takes hold, rising temperatures across cities have endangered citizens, especially socio-economically underprivileged populations. Delivery riders are one such sect of society, whose labor is increasingly vital, yet they are vulnerable as they navigate through Karachi city and its built environment, exposed to rising temperatures. Aspects of Karachi’s built environment, such as shade, interlink closely with rising temperatures to define the experiences of riders as they navigate the city to complete their tasks. As a vulnerable sect of society, delivery riders face inequality and poverty in Karachi city, and the exposure to rising temperatures further intensifies this inequality. This calls into question not only the relationship between heat and work, but also the influence of the built environment of the city. To explore how the built environment of Karachi city intersects with extreme temperatures and shapes the experiences of delivery riders, this research utilizes a mixed-methods approach, discussing how the built environment aggravates heat exposure for delivery riders due to a lack of availability of shade and green urban spaces. The research further draws upon David Harvey’s theory of Right to the City to examine the relationship of delivery riders, through an intersectional lens, to the built environment in context of rising temperatures, assessing how they experience heat in the city. To critically assess the experience of riders within the city, the research also draws upon literature on shade, analyzing it as a resource, a right, and as a product of contestations and negotiations in Karachi city. Drawing upon these strands of literature, this research aims critically examine the right to a city and its relationship with the right to shade as delivery riders navigate a built environment that is rapidly heating up. Findings demonstrate that delivery riders, despite their hypervisibility across the city, navigate and engage with its built environment not only as workers, but as invisible urban actors deprived of the right to shape and access Karachi. The lack of access and the denial of access to features such as shade and green spaces intensifies the burdens of delivery riders, denying them the right to access the city and rendering them increasingly prone to adverse heat exposure. To cope with this reality, riders have developed and modified adaptation techniques to mitigate the risks of heat exposure and continue their work. It signifies the inequity embedded into Karachi’s built environment, translating into a denial of access to shade, and further re-enforced through the nature of employment of delivery riders. This research xi highlights the necessity of theorizing the right to a city as the right to its built environment, especially a right to shade, enabling a reclamation of the right to the city through inclusive and equitable urban development, shaping the built environment to cater to the masses and the changing climate. Acknowledging the experiences of delivery riders, the research concludes by proposing recommendations to work towards inclusive and just urbanization in the context of rising temperatures