1,720,954 research outputs found
PENGARUH KREDIBILITAS MEREK DAN PRESTISE MEREK TERHADAP LOYALITAS MEREK : Studi Pada Pelanggan Sportswear Reebok di Indonesia
Get PDFNayla Syifa Novianti (1700585), Pengaruh Kredibilitas Merek dan Prestise merek Terhadap Loyalitas Merek (Studi Pada Pelanggan Sportswear Reebok di Indonesia) dibawah bimbingan Dr. Bambang Widjajanta, M.M dan Drs. Girang Razati, M.Si.
Tujuan - Tujuan Penelitian ini untuk mengetahui gambaran kredibilitas merek dan prestise merek terhadap loyalitas merek pelanggan sportswear Reebok di Indonesia.
Desain/metodologi/pendekatan – Jenis penelitian yang digunakan adalah deskriptif verifikatif. Metode yang digunakan simple random sampling dengan ukuran sebanyak 136 responden. Teknik analisis yang digunakan adalah analisis Regresi Linier Berganda dengan menggunakan program IBM SPSS Statistics 22.
Temuan – Hasil temuan penelitian ini menunjukan bahwa gambaran kredibiltas merek dan prestise merek terhadap loyalitas merek berada pada kategori baik.
Orisinalitas/nilai – Perbedaan dalam penelitian ini terletak pada objek penelitian, waktu penelitian, alat ukur, literature yang digunakan, teori yang digunakan dan hasil penelitian.
Kata Kunci : Kredibilitas Merek, Prestise Merek, Loyalitas Merek
Nayla Syifa Novianti (1700585), The Influence of Brand Credibility and Brand Prestige on Brand Loyalty (Study on Reebok Sportswear Customers in Indonesia) under the guidance of Dr. Bambang Widjajanta, M.M and Drs. Girang Razati, M.Si.
Objectives – The Purpose of this study is to describe brand credibility and brand prestige on brand loyalty Reebok customers in Indonesia.
Design/methodology/approach – The type of research used is descriptive verification, The method used is simple random sampling with a sample size of 136 respondents. The analytical technique used is Multiple Linear Regression analysis using the IBM SPSS Statistics 22 program.
Findings – This findings of this study indicate that the description of brand credibility and brand prestige on brand loyalty is in the good category.
Originality/value – The difference in this research lies in the object of research, research time, measuring instruments, literature used, theory used and research results.
Keywords : Brand Credibility, Brand Prestige, Brand Loyalty
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
PENGARUH RELIGIUSITAS, TRUST DAN TIME EFFICIENCY TERHADAP PENGGUNAAN FITUR MUAMALAT DIN QRIS (MQRIS) DALAM KEMUDAHAN BERDONASI KE LEMBAGA ZISWAF DI KOTA BANDAR LAMPUNG (Survey Pada Bank Muamalat Indonesia KCP ZA Pagar Alam)
Get PDFABSTRAK
Bank Muamalat merupakan bank umum pertama di Indonesia
yang menerapkan prinsip syariah Islam dalam menjalankan kegiatan
operasionalnya. Salah satu fasilitas yang disediakan oleh bank
muamalat untuk memudahkan kegiatan operasionalnya yaitu fasillitas
mobile banking. Muamalat DIN merupakan sebuah layanan digital
mobile banking yang disediakan oleh bank muamalat dengan tujuan
untuk memudahkan dan melancarkan kegiatan perbankan. Muamalat
DIN memberikan berbagai fasilitas serta fitur-fitur yang modern,
kekinian dan Islami yang diperuntukkan kepada para nasabah. Fitur
yang dimaksud tersebut salah satunya yaitu MQRIS. Fitur MQRIS
mempermudah transaksi cashless pada nasabah serta dapat
meningkatkan keamanan dan kenyamanan nasabah untuk melakukan
transaksi, seperti kegiatan berdonasi ke lembaga ZISWAF.
Rumusan masalah dan tujuan dalam penelitian ini adalah untuk
mengetahui pengaruh Religiusitas, Trust dan Time Efficiency
Terhadap Penggunaan Fitur Muamalat DIN QRIS (MQRIS) Dalam
Kemudahan Berdonasi Ke Lembaga ZISWAF Di Kota Bandar
Lampung.
Penelitian ini merupakan jenis penelitian deskriptif kuantitatif dan
data di analisis dengan menggunakan Uji Regresi Linier berganda.
Sampel penelitian di Bank Muamalat Indonesia KCP ZA Pagar Alam
dengan responden yaitu nasabah pengguna Aplikasi Muamalat
MQRIS sebanyak 92 orang. Sumber data dalam penelitian ini yakni
data primer dan data sekunder. Data primer dalam penelitian ini
diperoleh melalui kuesioner sedangkan sumber data sekunder adalah
literatur, artikel, jurnal yang berkenaan dengan penelitian yang
dilakukan.
Hasil penelitian menunjukkan bahwa penelitian ini mendukung
hipotesis Religiusitas , Trust dan Time Efficiency berpengaruh
terhadap penggunaan fitur Muamalat DIN QRIS (MQRIS) dalam
Kemudahan Berdonasi Ke Lembaga ZISWAF Di Kota Bandar
Lampung. Saran penelitian bagi Bank Muamalat Indonesia KCP ZA
Pagar Alam dapat meningkatkan kualitas Fitur Muamalat DIN QRIS
(MQRIS) memudahkan nasabah dalam berdonasi ke lembaga
ZISWAF membangun rasa kepercayaan nasabah terhadap fitur
MQRIS agar lebih efisien dalam pembayaran ZISWAF.
Kata Kunci : Religiusitas , Trust, Time Efficiency, MQRIS, Muamala
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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