2 research outputs found
Pengaruh Ekspektasi, Persepsi, dan Motivasi Diri dari Anggota MLM terhadap Kepuasan dan Loyalitas Anggota MLM dengan Menggunakan Model Expectation-Confirmation Theory (ECT) dan Self-Determination Theory (SDT)
No full textDalam beberapa tahun terakhir, muncul sistem perdagangan baru di Indonesia yang dikenal dengan multi-level marketing (MLM) yang menjanjikan keuntungan besar dalam waktu yang relatif singkat. Maraknya kasus penipuan berkedok sistem jaringan, membuat banyak masyarakat Indonesia resah. Oleh karena itu, penelitian ini berfokus pada ekspektasi, persepsi kinerja, dan motivasi diri dari anggota MLM terhadap kepuasan dan loyalitas selama menjadi anggota MLM menggunakan integrasi model Expectation-Confirmation Theory dan Self-Determination Theory. Dalam penelitian ini, penulis menggunakan dua jenis penelitian yaitu jenis penelitian deskriptif serta verifikatif. Dari kuesioner yang disebar secara online, didapatkan 131 responden yang merupakan anggota MLM XYZ berdomisili di Surabaya dengan usia minimal 16 tahun. Partial-Least Square Structural Equation Modeling (PLS-SEM) digunakan dalam menguji model penelitian ini. Dari 12 hipotesis yang diajukan, 7 diantaranya diterima, dan faktor yang ditolak adalah faktor yang memengaruhi kepuasan adalah Konfirmasi Layanan serta pada loyalitas faktor yang memengaruhi adalah Regulasi yang Diidentifikasi, Regulasi yang Diproyeksikan, dan Regulasi Eksternal. Dari hasil penelitian, didapatkan bahwa loyalitas anggota MLM XYZ dapat ditingkatkan dengan membuat perasaan anggota MLM XYZ bahagia setelah bergabung dengan MLM XYZ. Penelitian ini juga memberikan saran untuk penelitian pada bidang MLM, khususnya untuk mengukur kepuasan dan loyalitas anggota di masa mendatang.
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In recent years, a new trading system has emerged in Indonesia known as multi-level marketing (MLM) that promises large profits in a relatively short time. The rise of cases of fraud under the guise of the network system, has left many Indonesian people bothered. Therefore, this research focuses on the expectations, work perceptions, and self-motivation of MLM members towards satisfaction and loyalty when become MLM members using the integration of expectationConfirmation Theory and Self-Determination Theory models. In this research, the author used two types of research, that is descriptive and verification research type. From the questionnaire distributed online, total of 131 respondents filled out the questionnaire who are members of MLM XYZ domiciled Surabaya with a minimum age of 16 years. Partial-Least Square Structural Equation Modeling (PLS-SEM) was used to test this research model. Of the 12 hypotheses proposed, 7 of them were accepted, and the factors that were rejected were the factors that influenced satisfaction were Service Confirmation and on the loyalty factors that influenced were Identified Regulations, Projected Regulations, and External Regulations. The results of this research concluded that the loyalty of MLM XYZ members can be increased by making MLM XYZ members happy after joining MLM XYZ. This research also provides suggestions for other researches in the topic of MLM, specifically to measure member satisfaction and loyalty in the future
Strategi Politik dalam Pemenangan Kepala Desa Tahun 2009 (Studi Kasus : Pemenangan Calon Kepala Desa Siti Fatimah Br Sembiring di Desa Paya Sampir Kecamatan Galang Kabupaten Deli Serdang)
No full textSince Suharto's collapse, the spirit to implement regional autonomy has spread throughout the country, both at the city level and to the villages, on the basis that all people can participate in the development of the country. The implementation of regional autonomy is implemented in stages, including at the research site in Paya Sampir Village. The election of the new village head took place in 2009, 10 years after the regional autonomy law was implemented and 11 years after Suharto did not serve as President. This study seeks to describe and analyze the political strategy of Mrs. Siti Fatimah Br Sembiring in her efforts to win the 2009 Paya Sampir Village Head Election. as well as opportunities and challenges in its actualization. In the village of Paya Sampir itself, which is the research location for researchers, it shows that there are several political strategies carried out by Mrs. Siti Fatimah Br Sembiring in winning the Village Head Election (Pilkades), including her efforts to map voters both in terms of groups and their respective interests, to facilitated Ms. Siti Fatimah Br Sembiring in campaigning, secondly Ms. Siti Fatimah conducted an interesting and measurable campaign, then she tried to maintain solidity between the success teams and did political marketing and finally she branded charismatic leaders candidates. The theories and concepts that the author uses as an analytical knife in this research are Political Strategy Theory, Political Campaigns and Political Communication, while the available concepts are Village Heads and Village Head Elections. This study uses a qualitative descriptive method, which requires researchers to describe
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facts and data systematically, in this study the authors also use interview techniques and literature study as the use of data.82 HalamanSkripsi Sarjan
