1,720,959 research outputs found
Green marketing strategy to enhance corporate image: case study in UMW Toyota Motor Sdn Bhd
No full textIn this era of high green-awareness, people become more concern on
environmental products or services issues. Green or environmental marketing is
about the product modification, changes to production process or packaging
process and modifying advertising. Therefore, strategic green marketing is very
important in order to enhance the corporate green image. In this case study,
UMW Toyota Motor Sdn. Bhd. was selected among the automobile industry to
investigate the capability of the company in implementing the green marketing
strategy to enhance the green corporate image. The research will involve the
application of several marketing strategy. A series of interview conducted to
collect respondents answer while the data collected was analyzed quantitatively
and qualitatively. As a conclusion, UMW Toyota Motor Sdn. Bhd. has enhanced
their green corporate image through the implementation of green marketing
strategy in the aspect of product strategy, place strategy, price strategy and
promotion strategy to ensure that the objectives on enhancing the green
corporate image can be achieved
Feasible application of offshore wind turbines in Labuan Island, Sabah for energy complementary
No full textIntegrated management system: The integration of ISO 9001, ISO 14001, OHSAS 18001 and ISO 31000
No full textPutting technology management principles into the future context: what's new? where next?
No full textLink to publisher's homepage at http://johdec.unimap.edu.my/This research is about to predict the social movement and business trends in the future, as well as outlining on how current Technology Management principles will affect this trends. In order to achieve this, the research focuses on, an overview of how today's global issues and social trends will continue into the future ans a discussion of how current Technology Management principles will be affected by this trends. In addition, the researcher has expanded the view of business trends to include the predicted future business trends, which the researcher has categorised as 'future context'. Consequently, sixteen drivers are established as future context review. Further, the potential impact of the corresponding future context on the corresponding current Technology Management principles are being map in the matrix. In which four technology Management principles are tested in this study. Additionally, this research reveals the transition dynamic of the future context, which reflects the predicted movement of future changes that may impact on the current Technology Management principles as they are today
Going Beyond Counting First Authors in Author Co-citation Analysis
No full textThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Service Innovation in Malaysian Banking Industry towards Sustainable Competitive Advantage through Environmentally and Socially Practices
No full textAbstractGlobalisation and increasing market competitiveness have driven banking institutions toward innovativeness in their operation to gain sustainable competitive advantage. Banking institutions are now competing on the basis of services rather than on the basis of physical products as it is hard to distinguish between products of competing brands in a given product category. It is the service offered by the banks that manifests true value. Service innovation involves intangible resources for a more radical service logic perspective that challenges the conventional attribute-based view of services delivery designs. It goes beyond the conventional boundaries of product innovativeness and involves assimilation of improved service processes by means of designing and improvising service delivery systems. In fact, the Malaysian banking industry has witnessed radical transformations based on many innovations in products, processes, services, business models, technology, and delivery systems. The pervasive influence of information and communication technology has revolutionized in banking. There has been relatively little research investigated the appropriate service innovations that influence firm performance in Malaysian banking industry. Thus, this research paper attempts a look at identifying the initiatives of Maybank Malaysia toward sustainability through a planned and systematic service innovation. The study is conceptual, based on survey of literature and document analysis. Two models of innovation 4P's of Innovation models by Bessant and Tidd (2011) and Six Dimensional Model of Service Innovation by den Hertog, van der Aa and de Jong (2010) were used in the study. It is observed that Maybank is moving towards sustainable competitive advantage through environmentally and socially responsible business practices. The findings of this paper aim to contribute to the strategic planning of banking institutions by optimizing their resource allocation to ensure sustainable growth
Variations on the Author
No full text“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
- …
