1,720,968 research outputs found
Repair practices in a virtual smartphone community: Fostering more sustainable usage through branding
Full text linkOver the past decades, consumer culture has turned the mobile phone into a market place icon. Despite consumers' fondness for the functionalities of these devices, mobile phones come at a considerable social cost, leaving ethical and environmental footprints. This article discusses repair and maintenance practices of smartphones as outcomes of constitutive contexts that ethical brands may provide. The objective is to provide a better explanation for the emergence of such practices around organizations. Social practice theory approaches to consumption often consider teleo-affective structures or engagements to be the key to transform bundles of practices and material arrangements of which the built environment consists. The article traces the affects that branding transports as consumers appropriate their phones e.g. through performances of tinkering and fixing. Inspired by a Consumer Culture Theory reading of social practices this article conceptualizes brands as an organizational vehicle needed to transport affects. Seen as cultural systems, brands carry the potential to leverage affects towards repair and maintenance practices. This investigation focuses on the role that ethical branding can play in the creation of public encounters with concepts, practices and embodiments of sustainability. The findings from a netnography of a brand community highlight how brands persuade consumers to introduce by-standers to repair and maintenance practices of smartphones. This article claims that leveraging consumer engagement through ethical branding is a practical and effective way to promote sustainability. Brand sustainability imperatives translate into cultural conversations and political processes that help to imaginatively examine and re-configure the intersectional challenges of sustainability.In den letzten Jahrzehnten hat die Konsumkultur das Mobiltelefon mit viel symbolischer Bedeutung aufgeladen. Der Nutzen, den diese Geräte stiften ist jedoch mit erheblichen sozialen Kosten verbunden, welche ethische und ökologische Fußabdrücke hinterlassen. Dieser Artikel diskutiert Praktiken der Reparatur und Instandhaltung von Smartphones als Ergebnisse der konstitutiven Kontexte von ethischen Marken. Ziel des Aufsatzes ist es, eine bessere Erklärung für die Entstehung solcher Praktiken rund um Organisationen zu erhalten. In der theoretischen Diskussion der Konsumstudien wird inzwischen häufig Praxistheorie verwendet. Zur Transformation von Bündeln von Praktiken und materieller Anordnungen verwenden Ansätze der Praxistheorie oft teleo-affektive Strukturen oder Engagements. Diese Konstrukte sind auch in der betriebswirtschaftlichen Markenführung bekannt. Dieser Aufsatz zeichnet die Auswirkungen von Markenführung nach, da Marken hier als Vehikel für die Transformation von Konsummustern konzipiert werden. Als kulturelle Systeme betrachtet, tragen Marken ein Potenzial, um Einfluss auf Reparatur- und Wartungspraktiken zu nehmen. Forschungserkenntnisse aus der Netnographie einer Online-Markengemeinschaft zeigen, wie Marken Schaulustige dazu anregen ihren bisherigen Konsum infrage zu stellen. Durch ethisches Branding kann Nachhaltigkeit gefördert werden. Markenführung kann hier Gespräche und politische Prozesse anstoßen, die dazu beitragen, den Herausforderungen eines nachhaltigen Konsums gerecht zu werden
Smartphone crises and adjustments in a virtual P3 community – doing sustainability oriented smartphone consumption
No full textSustainability marketing research on collective consumption practices has often examined on-site actions, leaving aside online activity within brand communities. This study focuses on the online practices of communities to explain on-site sustainable practices. Online communities, which address global sustainability issues in the market, have been considered platforms for ethical consumerism for some time, yet we lack an understanding of how consumer discourse translates into practice. The research adds to the literature on online community practices by grounding it in on-site practices. The notion of community practices, which are guiding participants to make adjustments towards sustainable practices, holds potential for transformations towards sustainability. The practical implications of the research are laid out in the concluding section.Die Forschung im Marketing von Nachhaltigkeit hat Online-Aktivitäten innerhalb von Markengemeinschaften bislang wenig beachtet. Diese Studie konzentriert sich auf die Online-Praktiken von Markengemeinschaften, um nachhaltige Praktiken im Alltag zu erklären. Online-Communities, die globale Nachhaltigkeitsthemen auf dem Markt angehen, gelten seit einiger Zeit als Plattformen für ethischen Konsum. Oft haben wir keine Vorstellung darüber, wie sich der Verbraucherdiskurs in die Praxis umsetzt. Dieser Forschungsaufsatz ergänzt die Literatur über Online-Community-Praktiken, indem erklärt wird, wie Vor-Ort-Praktiken zustande kommen. Gemeinschaftspraktiken, welche die Nutzer im Alltag zu Anpassungen in Richtung nachhaltiger Praktiken führen, haben großes Potenzial für die Transformation des Konsums. Die praktischen Auswirkungen der Forschung sind im abschließenden Abschnitt dargelegt
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Erfolgreich mit Social Media Influencern arbeiten : Ergebnisse einer Online-Studie
No full textLaut jüngerer Studien bedarf das Sales Enablement Verbesserungen und/oder einer Neuausrichtung hinsichtlich der Zusammenarbeit mit Management und Marketing. Das wesentliche Ziel der Arbeit mit Social Media Influencern (SMI) ist die Generierung von kundenorientierten Inhalten. Studien haben gezeigt, dass Kundinnen und Kunden Empfehlungen deutlich mehr Vertrauen entgegenbringen als klassischer Werbung oder Testberichten. Die Darstellung der Arbeit mit SMI stellt somit eine sinnvolle Ergänzung des Sales Enablements dar. Die Zusammenarbeit mit SMI kann Vertriebsorganisationen dabei helfen, Erfolge zu generieren. In diesem Beitrag wird der diesen Interaktionen vorangestellte Prozess der Organisation der Beziehung zwischen SMI und Unternehmen durch eine empirische Erhebung bei Social-Media-Managern untersucht
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