1,720,960 research outputs found
Development and validation of a scale to measure the importance of country of origin image (COI), as a resource in the strategy
No full textA área de estratégia, por meio da teoria baseada em recursos (RBT), desenvolve estudos que procuram compreender as características, recursos, capacidades e processos que levam algumas empresas, na mesma indústria, a terem um desempenho melhor que seus concorrentes. A RBT atingiu a maturidade teórica exigindo novos rumos para a sua revitalização. Simultaneamente, os estudiosos de marketing internacional afirmam que a teoria sobre a imagem do país de origem (COI) precisa ser revigorada e recomendam que ela seja analisada à luz da literatura de estratégia. É sob essa perspectiva que esta tese apresenta a sua contribuição, desenvolvendo e validando uma escala de importância de COI na perspectiva empresarial. O construto foi desenvolvido com base em uma capacidade específica da empresa: a construção e gestão da marca. Para isso, as bases teóricas sobre RBT, interface entre RBT e marketing, COI e marca foram revisadas e, ancorada nesta literatura, foi possível identificar os processos para incorporar a COI na estratégia da marca, os quais foram utilizados como dimensões da escala. Foram realizados diversos procedimentos psicométricos seguindo as recomendações de diversos psicometristas. O constructo foi definido como a capacidade de gestão da incorporação da COI à marca (BCOI), que reflete a importância conferida pela empresa para usar a COI como um recurso na construção da capacidade de marca. Após a etapa inicial, em que foram gerados e validados os itens com pesquisadores e com gestores, realizou-se um levantamento com 457 executivos. A amostra foi dividida em duas subamostras para aplicação de diferentes técnicas estatísticas. Na subamostra 1 foi realizada uma análise fatorial exploratória que confirmou o modelo inicial da escala delineado junto a pesquisadores e gestores no processo de geração de itens. Esse modelo foi testado na subamostra 2 por meio da análise fatorial confirmatória e da modelagem de equação estrutural. Os resultados indicaram que a BCOI se manifesta por meio de 26 itens organizados em cinco dimensões: elementos textuais e visuais, sentidos, recursos culturais, recursos naturais e empregadosThe strategy stream, through resource theory based (RBT), develops studies that seek to understand the characteristics, features, capabilities and processes that lead some companies in the same industry, to have a better performance compered to its competitors. The RBT has reached the theoretical maturity requiring new directions for its revitalization. Simultaneously, international marketing scholars claim that the theory about the country of origin image (COI) needs to be invigorated and recommend it to be examinated in the light of the strategy literature. It is from this perspective that this thesis presents its contribution by developing and validating a scale of importance of COI in business perspective. The construct was developed based on a specific capability of the company: building and manageming the brand (branding). For this, the theoretical basis of RBT, the interface between marketing and RBT, COI and branding were reviewed and anchored in this literature, it was possible to identify the processes to incorporate the COI in the brand strategy, which were used as scale dimensions. various psychometric procedures following the recommendations of several psychometricians were performed. The construct was defined as the branding capability of COI incorporation (BCOI), which reflects the importance given by the company to use the COI as a resource in brand building capability. After the initial stage, in which items were generated and evaluated with researchers and managers, a survey with 457 executives was held. The sample was divided into two subsamples for application of different statistical techniques. An exploratory factor analysis was performed with subsample 1. The EFA produced an initial scale model that was tested in subsample 2 through confirmatory factor analysis and structural equation modeling. The results indicated that the BCOI iis manifested through 26 items organized into five dimensions: textual and visual elements, senses, cultural resources, natural resources and employees
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Challenges and opportunities of Chinese commercial banks in the Brazilian market: a case study
No full textIn the first decade of the 21st century, the five largest Chinese Commercial banks entered the Brazilian market. However, as state-owned joint-stock banks with global expansion, the “Big-5 ” Chinese banks have faced difficulties competing with local banks as well as other foreign banks in Brazil; most of the “Big-5” have suffered unsatisfactory performance in comparison with their operation and revenue in other foreign markets. This paper aims to analyze the internal and external challenges Chinese banks facing and how they diminish those difficulties while operating in Brazil. This dissertation analyzes the situation of Chinese state-owned commercial banks during the last decade in the Brazilian market, especially in Sao Paulo and Rio de Janeiro, through qualitative research involving a case study of four typical commercial banks in Brazil. The paper explores external difficulties such as the unstable policy, the recessional and sophisticated banking sector, and the fierce competition from domestic and foreign peers. The paper summarizes internal difficulties related to compliance, scale, product, customer service, and human resources. Furthermore, this study outlines the future opportunities for development, with the recovery of a sustainable economy, high willingness of bilateral cooperation, and the risk tolerance of SOEs. To this end, the dissertation provides the managerial contribution according to the future economic trends and a reflection on policy. The paper concludes that there are still opportunities for late movers to enter the Brazilian financial market, recommending that study should be continued in the following two to five years in order to draw conclusions regarding the managerial contribution.Na primeira década do século 21, os cinco maiores bancos comerciais chineses entraram no mercado brasileiro. No entanto, como bancos por ações estatais com expansão global e apoio governamental, os “5 grandes” bancos chineses enfrentaram dificuldades para competir com bancos locais e também com outros bancos estrangeiros no Brasil; a maioria das “Big-5” tiveram desempenho insatisfatório em comparação com sua operação e receita em outros mercados estrangeiros. Este artigo tem como objetivo analisar os desafios internos e externos que os bancos chineses enfrentam e como eles diminuem essas dificuldades ao operar no Brasil. Esta dissertação analisa a situação dos bancos comerciais estatais chineses durante a última década no mercado brasileiro, especialmente em São Paulo e no Rio de Janeiro, por meio de pesquisa qualitativa envolvendo um estudo de caso de quatro bancos comerciais típicos do Brasil. O artigo explora as dificuldades externas, como a política instável, o setor bancário sofisticado e recessivo e a competição acirrada de pares domésticos e estrangeiros. Esta dissertação resume as dificuldades internas relacionadas àconformidade, escala, produto, atendimento ao cliente e recursos humanos. Além disso, este estudo traça as oportunidades futuras de desenvolvimento, com a recuperação da economia sustentável, grande disposição de cooperação bilateral e tolerância aos riscos estatais. Para tanto, a dissertação oferece a contribuição gerencial de acordo com as tendências econômicas futuras e uma reflexão sobre política. O trabalho conclui que ainda épossível a entrada tardia de bancos de fundo estrangeiro no mercado financeiro, recomendando que o estudo seja continuado nos próximos dois a cinco anos para tirar conclusões sobre a contribuição gerencial
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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