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    Floreciendo en rojo. Abordando carencias educativas entorno a la menstruación desde una estrategia comunicativa e informativa: estudio de caso Universidad Colegio Mayor de Cundinamarca

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    La pobreza menstrual es un fenómeno social que afecta al 15% de mujeres y niñas en Colombia, si bien, es una aspecto de la pobreza que no se ha tenido en cuenta, esta representa un riesgo en la salud de quienes la padecen debido a el uso de insumos inadecuados como trapos, rellenos de espuma, servilletas, etc. Este tipo de pobreza no solo es consecuencia de la falta de productos menstruales, sino de un déficit de educación menstrual arraigado a los estigmas y tabúes de la sociedad en torno a la menstruación. Se abordó la problemática desde la metodología del design thinking con el propósito de proponer una estrategia comunicativa compuesta por una página web, una cuenta de instagram, promocionales análogos y un foro anónimo como espacio seguro donde se suministra al público información relevante sobre la pobreza menstrual. Este espacio fue probado mediante consulta cualitativa a distintos participantes, de los cuales sus opiniones y experiencias de usuario moldearon un producto final amigable y efectivo en la entrega de información, la cual está sustentada por diversas fuentes tales como la página web unwomen.org, comfama, DANE Nota estadística menstruación Colombia y entrevista a la experta Daniela Corredor, psicología clínica del Programa para la Prevencion y Atencion de la Agresión Sexual, de la Secretaria de Seguridad, Convivencia y Justicia de Bogota. A partir de esto, el objetivo principal de este documento es el de brindar una herramienta comunicativa que visualice dicha problemática social, enfocada en proporcionar información capaz de prevenir a mujeres de sufrir de pobreza menstrual y de eliminar el tabú existente en la población masculina, buscando integrar ambas partes de la sociedad en pro de un proceso de menstruación digna y sin estigmas.Menstrual poverty is a social phenomenon that affects 15% of women and girls in Colombia. Although it is an aspect of poverty that has not been taken into account, it represents a health risk for those who suffer from it due to the use of inadequate supplies such as rags, foam pads, napkins, etc. This type of poverty is not only a consequence of the lack of menstrual products, but also of a lack of menstrual education rooted in the stigmas and taboos of society regarding menstruation. The problem was approached from the design thinking methodology with the purpose of proposing a communicative strategy composed of a website, an instagram account, analogous promotions and an anonymous forum as a safe space where relevant information about menstrual poverty is provided to the public. This space was tested through qualitative consultation with different participants, whose opinions and user experiences shaped a friendly and effective final product in the delivery of information, which is supported by various sources such as the website unwomen.org, Comfama, DANE Statistical note menstruation Colombia and interview with the expert Daniela Corredor, clinical psychologist of the Program for the Prevention and Attention of Sexual Assault, of the Secretary of Security, Coexistence and Justice of Bogota. From this, the main objective of this document is to provide a communicative tool that visualizes this social problem, focused on providing information capable of preventing women from suffering from menstrual poverty and to eliminate the existing taboo in the male population, seeking to integrate both parts of society in favor of a dignified menstruation process without stigmas.Dedicatoria Agradecimientos Resumen Abstract Tabla de contenido Listado de figuras Listado de tablas Listado de anexos 1. Formulación del proyecto 1.1 Introducción 1.2 Justificación 1.3 Definición del problema 1.4 Hipótesis de la investigación 1.4.1 Hipótesis explicativa 1.4.2 Hipótesis propositiva 1.5 Objetivos 1.5.1 Objetivo general 1.5.2 Objetivos específicos 1.6 Planteamiento metodológico 1.7 Alcances y limitaciones 2. Base teórica del proyecto 2.1 Marco referencial 2.1.1.1 Línea del tiempo. 2.1.2 Marco teórico contextual 2.1.3 Marco teórico disciplinar 2.1.4 Marco conceptual 2.1.5 Marco institucional 2.1.6 Marco legal 2.2 Estado del arte 2.4 Caracterización de usuario 2.4.1 Mapa de actores 2.4.2 Encuesta Gestión menstrual 2.4.3 Encuesta enfocada a hombres 3. Desarrollo de la metodología, análisis y presentación de resultados 3.1 Criterios de diseño 3.1.1 Árbol de objetivos de diseño 3.1.2 Requerimientos y determinantes de diseño 3.2 Hipótesis de producto 3.3 Desarrollo y análisis Etapa Empatizar 3.4.1 Perfil de usuario 3.4.2 Mapa de empatía 3.4.3 Arquetipo de usuario 3.5 Desarrollo y análisis Ideación 3.5.1 Brainstorming 3.5.2 Modelo SCAMPER 3.5. Moodboard 3.6 Desarrollo y análisis Prototipado 3.6.1 Benchmark 3.7 Desarrollo y análisis Etapa Testeos 3.8 Resultados de los testeos 3.8.1 Primer testeo 3.8.2 Segundo testeo 3.9 Prestaciones del producto 3.9.1 Aspectos morfológicos 3.9.1.1 Identidad visual 3.9.2 Aspectos técnico-funcionales 3.9.3 Aspectos de usabilidad 4. Conclusiones 4.2 Estrategia de mercado 4.2.1 Segmentos de cliente 4.2.2 Propuesta de valor 4.2.3 Canales 4.2.4 Relaciones con los clientes 4.2.5 Fuentes de ingresos 4.2.6 Actividades clave 4.2.7 Recursos clave 4.2.8 Socios clave 4.2.9 Estructura de costes 4.3 Consideraciones Referencias AnexosPregradoDiseñador(a) Digital y Multimedi

    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed

    Variations on the Author

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    “Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship

    Appropriate Similarity Measures for Author Cocitation Analysis

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    We provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis

    Dispelling the Myths Behind First-author Citation Counts

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    We conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more sophisticated methods

    Author Index

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    koamabayili/VECTRON-author-checklist: VECTRON author checklist

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    We have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used

    Author Under Sail The Imagination of Jack London, 1893-1902

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    In Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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