186 research outputs found
Mobiililaitteiden rooli verkkokaupassa – empiiristä todistusaineistoa Suomesta ja Nigeriasta
No full textAbstractThe affinity between mobile devices and electronic commerce is strong, and mobile commerce is a large potential market, as an offshoot of electronic commerce. The margin between electronic commerce and mobile commerce is becoming gradually thinner. The mobile device is more than a transaction tool; it plays a central role in the whole of online shopping as a connector between retailers, online platforms and online shoppers, with a rich experience of noticeable heterogeneity in online retailing.The study concentrates on the use of the tablet for online shopping, how it correlates to general online shopping and how it differs from other mobile devices regarding online shopping. The study utilised an integration of different research domains (marketing, psychology and a technological approach). This integration gives a broader perspective and deepens the understanding of the research topic.The study adopts a quantitative methodology and utilises survey research, because of the online specific behaviour of tablet users, with structural equation modelling techniques.The study contributes theoretically in four parts. First, the study is interdisciplinary and combines insights from marketing, psychology and information systems literature with an integrated model of tablet commerce to identify the antecedents of customer loyalty and contribute to marketing literature. Second, the study is a comparative study and discovers the impact of security, technology, utilitarian and eminent factors related to customer loyalty to the online retailer, which is a growing trend in two cultures. Third, the study reveals the mediating role of trust in explaining the interaction between reputation and loyalty across borders and the mediation between online shopping experience and reputation, trust, self-efficacy and privacy to predict customer loyalty to an online retailer in a developed nation. Fourth, the study discovered variation by gender in tablet commerce, based on the integrated model. The gender divergence is more significant on one antecedent of loyalty than the others.Managers should also target online customers with promotional offers based on gender differences. The study’s managerial implication has been recommended and future research opportunities have been expanded.Original papersOriginal papers are not included in the electronic version of the dissertation.Olaleye, S. A. (2016). Customer Vs. E-tailer: How Tablet Affects Mobile Commerce. Journal of Emerging Trends in Marketing and Management. 1(1): 224-235.Self-archived versionOlaleye, S. A., Salo, J., & Ukpabi, D. C. (2018). The Role of Reputation on Trust and Loyalty: A Cross-Cultural Analysis of Tablet E-Tailing. International Journal of E-Business Research (IJEBR). 14 (2), 61-75. https://doi.org/10.4018/ijebr.2018040104Olaleye, S. A., Sanusi, I. T., & Salo, J. (in press). Mobile customers’ experience and loyalty: A study of tablet gender divergence in Finland. International Journal of Internet Marketing and Advertising. https://doi.org/10.1504/ijima.2020.10030633Olaleye, S. A., Sanusi, I. T., Fanning, S. M., & Salo, J. (2018). Tablet Commerce Loyalty in Nigeria. Manuscript submitted for publication. https://doi.org/10.1080/20421338.2019.1633096Self-archived versionTiivistelmäYhteys mobiililaitteiden ja verkkokaupan välillä on voimakas, ja mobiilikaupankäynti on suuri potentiaalinen markkina verkkokaupan sivujuonteena. Marginaali verkkokaupan ja mobiilikaupankäynnin välillä pienenee koko ajan. Mobiililaite on enemmän kuin vain kaupanteossa käytetty väline; se näyttelee keskeistä roolia verkkokaupankäynnissä ja toimii myyjien, verkkoalustojen ja verkkoasiakkaiden yhdistäjänä, ja verkkokauppojen heterogeenisyydestä on kertynyt runsaasti kokemusta.Tutkimuksessa käytetään kvantitatiivista metodologiaa ja hyödynnetään survey-tutkimuksia sekä rakenneyhtälömalleja tablettitietokoneiden käyttäjien käyttäessä nimenomaan verkkopalveluja.Tutkimus lisää teoreettista tietämystä aihepiiristä. Ensinnäkin väitöstutkimus laajentaa olemassa olevaa tietämystä mobiilikaupankäynnistä ja tablettikaupankäynti-ilmiöstä ja selittää uutta suhdetta, joka vallitsee helppokäyttöisyyden, yksityisyyden, maineen ja omiin kykyihin luottamisen sekä väliin tulevien korrelaattien luottamus ja kokemus välillä yhdistelemällä niitä sukupuoli-moderaattorimuuttujan kanssa ja keskittymällä tablettitietokoneiden verkkokauppasegmenttiin, jossa tavaroita ja palveluja ostetaan, joten tutkimus tarjoaa yleisen kehikon verkkokauppakuluttajien päätöksenteolle ollen merkittävä panos alan markkinointikirjallisuuteen. Toiseksi, tutkimus on tärkeä lisä myös siksi, että se vahvistaa kuvatun kaltaisen integroidun mallin toimivuuden ja sen sovellukset eri maissa. Kolmanneksi, tutkimus paljastaa luottamuksen välittäjän roolin maineen ja lojaliteetin rajat ylittävän vuorovaikutuksen selittäjänä sekä yhdyssiteen verkkokauppakokemuksen ja maineen, luottamuksen, omiin kykyihin luottamisen ja yksityisyyden välillä, kun on tarve ennustaa verkkokauppoja koskevaa asiakasuskollisuutta kehittyneillä markkinoilla. Neljänneksi, tutkimus edistää ostouskollisuutta käsittelevää kirjallisuutta verratessaan tablettikaupankäyntiä koskevia kuluttajahavaintoja niin Suomen kuin Nigerian kansallisilla markkinoilla. Kahden maan konteksti tarjoaa ainutlaatuisen mahdollisuuden ymmärtää sitä, kuinka asiakkaat eroavat toisistaan kansalliset rajat ylittävillä markkinoilla käytetyn datan käsittäessä kuluttajia epäsuhtaisilla kansalliset rajat ylittävillä markkinoilla, jotka edustavat kehittyneitä ja kehittyviä markkinoita sekä väestömäärältään pieniä ja suuria markkinoita ja jotka ovat lisäksi kulttuurillisesti heterogeenisia.Tutkimus esittää paranneltua ja räätälöityä päätöksentekoa tukevaa järjestelmää johdon avuksi ja asiakkaiden päätöksenteko-ongelmien ratkaisemiseksi. Tutkimuksen liikkeenjohdolliset johtopäätökset ovat selviä, ja niihin liittyviä tulevaisuuden tutkimusmahdollisuuksia on korostettu.OsajulkaisutOsajulkaisut eivät sisälly väitöskirjan elektroniseen versioon.Olaleye, S. A. (2016). Customer Vs. E-tailer: How Tablet Affects Mobile Commerce. Journal of Emerging Trends in Marketing and Management. 1(1): 224-235.Rinnakkaistallennettu versioOlaleye, S. A., Salo, J., & Ukpabi, D. C. (2018). The Role of Reputation on Trust and Loyalty: A Cross-Cultural Analysis of Tablet E-Tailing. International Journal of E-Business Research (IJEBR). 14 (2), 61-75. https://doi.org/10.4018/ijebr.2018040104Olaleye, S. A., Sanusi, I. T., & Salo, J. (in press). Mobile customers’ experience and loyalty: A study of tablet gender divergence in Finland. International Journal of Internet Marketing and Advertising. https://doi.org/10.1504/ijima.2020.10030633Olaleye, S. A., Sanusi, I. T., Fanning, S. M., & Salo, J. (2018). Tablet Commerce Loyalty in Nigeria. Manuscript submitted for publication. https://doi.org/10.1080/20421338.2019.1633096Rinnakkaistallennettu versioAcademic dissertation to be presented with the assent of The Doctoral Training Committee of Human Sciences, University of Oulu for public defence in the Arina auditorium (TA105), Linnanmaa, on 22 May 2019, at 12 noonAbstract
The affinity between mobile devices and electronic commerce is strong, and mobile commerce is a large potential market, as an offshoot of electronic commerce. The margin between electronic commerce and mobile commerce is becoming gradually thinner. The mobile device is more than a transaction tool; it plays a central role in the whole of online shopping as a connector between retailers, online platforms and online shoppers, with a rich experience of noticeable heterogeneity in online retailing.
The study concentrates on the use of the tablet for online shopping, how it correlates to general online shopping and how it differs from other mobile devices regarding online shopping. The study utilised an integration of different research domains (marketing, psychology and a technological approach). This integration gives a broader perspective and deepens the understanding of the research topic.
The study adopts a quantitative methodology and utilises survey research, because of the online specific behaviour of tablet users, with structural equation modelling techniques.
The study contributes theoretically in four parts. First, the study is interdisciplinary and combines insights from marketing, psychology and information systems literature with an integrated model of tablet commerce to identify the antecedents of customer loyalty and contribute to marketing literature. Second, the study is a comparative study and discovers the impact of security, technology, utilitarian and eminent factors related to customer loyalty to the online retailer, which is a growing trend in two cultures. Third, the study reveals the mediating role of trust in explaining the interaction between reputation and loyalty across borders and the mediation between online shopping experience and reputation, trust, self-efficacy and privacy to predict customer loyalty to an online retailer in a developed nation. Fourth, the study discovered variation by gender in tablet commerce, based on the integrated model. The gender divergence is more significant on one antecedent of loyalty than the others.
Managers should also target online customers with promotional offers based on gender differences. The study’s managerial implication has been recommended and future research opportunities have been expanded.Tiivistelmä
Yhteys mobiililaitteiden ja verkkokaupan välillä on voimakas, ja mobiilikaupankäynti on suuri potentiaalinen markkina verkkokaupan sivujuonteena. Marginaali verkkokaupan ja mobiilikaupankäynnin välillä pienenee koko ajan. Mobiililaite on enemmän kuin vain kaupanteossa käytetty väline; se näyttelee keskeistä roolia verkkokaupankäynnissä ja toimii myyjien, verkkoalustojen ja verkkoasiakkaiden yhdistäjänä, ja verkkokauppojen heterogeenisyydestä on kertynyt runsaasti kokemusta.
Tutkimuksessa käytetään kvantitatiivista metodologiaa ja hyödynnetään survey-tutkimuksia sekä rakenneyhtälömalleja tablettitietokoneiden käyttäjien käyttäessä nimenomaan verkkopalveluja.
Tutkimus lisää teoreettista tietämystä aihepiiristä. Ensinnäkin väitöstutkimus laajentaa olemassa olevaa tietämystä mobiilikaupankäynnistä ja tablettikaupankäynti-ilmiöstä ja selittää uutta suhdetta, joka vallitsee helppokäyttöisyyden, yksityisyyden, maineen ja omiin kykyihin luottamisen sekä väliin tulevien korrelaattien luottamus ja kokemus välillä yhdistelemällä niitä sukupuoli-moderaattorimuuttujan kanssa ja keskittymällä tablettitietokoneiden verkkokauppasegmenttiin, jossa tavaroita ja palveluja ostetaan, joten tutkimus tarjoaa yleisen kehikon verkkokauppakuluttajien päätöksenteolle ollen merkittävä panos alan markkinointikirjallisuuteen. Toiseksi, tutkimus on tärkeä lisä myös siksi, että se vahvistaa kuvatun kaltaisen integroidun mallin toimivuuden ja sen sovellukset eri maissa. Kolmanneksi, tutkimus paljastaa luottamuksen välittäjän roolin maineen ja lojaliteetin rajat ylittävän vuorovaikutuksen selittäjänä sekä yhdyssiteen verkkokauppakokemuksen ja maineen, luottamuksen, omiin kykyihin luottamisen ja yksityisyyden välillä, kun on tarve ennustaa verkkokauppoja koskevaa asiakasuskollisuutta kehittyneillä markkinoilla. Neljänneksi, tutkimus edistää ostouskollisuutta käsittelevää kirjallisuutta verratessaan tablettikaupankäyntiä koskevia kuluttajahavaintoja niin Suomen kuin Nigerian kansallisilla markkinoilla. Kahden maan konteksti tarjoaa ainutlaatuisen mahdollisuuden ymmärtää sitä, kuinka asiakkaat eroavat toisistaan kansalliset rajat ylittävillä markkinoilla käytetyn datan käsittäessä kuluttajia epäsuhtaisilla kansalliset rajat ylittävillä markkinoilla, jotka edustavat kehittyneitä ja kehittyviä markkinoita sekä väestömäärältään pieniä ja suuria markkinoita ja jotka ovat lisäksi kulttuurillisesti heterogeenisia.
Tutkimus esittää paranneltua ja räätälöityä päätöksentekoa tukevaa järjestelmää johdon avuksi ja asiakkaiden päätöksenteko-ongelmien ratkaisemiseksi. Tutkimuksen liikkeenjohdolliset johtopäätökset ovat selviä, ja niihin liittyviä tulevaisuuden tutkimusmahdollisuuksia on korostettu
Female unemployment in an emerging economy : A study of online social support as a coping strategy
No full textThe increased use of social media has resulted in active participation of women on social media platforms, specifically Facebook, Twitter, and Instagram. However, very little research has been carried out, specifically, on how women cope with the challenges of unemployment using social media networks. Thus, many women resort to different means as a coping strategy during their unemployment. In the face of rapid diffusion of social platforms, it is unclear how women personality traits influence their use of the social media. Similarly, it is also unclear how women’s experiences with these social networks, as a medium of online social support, serve as a coping strategy in the period of unemployment from the perspective of an emerging market. A quantitative research was employed. Hence, a questionnaire was used as its research instrument. Women Facebook users were contacted to fill the questionnaire between May and July 2019. There were 1,473 respondents. Their responses were utilized with SPSS for regression analysis, mediation analysis, and moderation analysis. This finding shows that educational achievement is a crucial factor in the ability of unemployed females to leverage online social support for employment. This study touched on the limitations of the previous works and areas for future study.peerReviewe
Electronic Customer Relationship Management (eCRM) : Customers` perception of value from eCRM features of Ehmeth Websites
No full textThe purpose of this research work was to identify how customers` perceive value of pre-usage, usage and post-usage features of Ehmeth Websites. Ehmeth UK Limited is a small company of ten employees which deals with numerous customers in helping them to send their money to and from London to Nigeria.
Qualitative research methodology was utilized in this study. The qualitative research data consisted of three in-depth interviews with key managers of Ehmeth UK Limited. The respondents who are directly involved in customer relationship management gave the in-depth analysis of the good, the bad and the ugly side of the websites they used in money transfer from London to Nigeria and vice versa.
The results of the interviews revealed that customers were not oriented enough to use and enjoy money transfer features of Ehmeth websites. Also, the study revealed that Ehmeth websites lacks the post-usage features, feedback link and yet to integrate loyalty club into her company website. The interview also revealed that Ehmeth website has a lot of under utilizing features that can benefit both customers and the company.
The author recommends that management within Ehmeth reevaluate their eCRM practices and endeavour to modify the whole website. It is recommended that Ehmeth should create more awareness to her customers in different part of the world on the importance of electronic web portal. It is also recommended that further research be carried out on Mobile Customer Relationship Management and Social Customer Relationship Management
The internationalization of finnish e-commerce companies : factors affecting success
No full textThis thesis examines the phenomenon of the internationalization of Finnish companies operating in the e-commerce retail business and what are the factors that have had an effect on their success. The study aims to discover what kind of different factors are relevant and vital when an e-commerce company pursues for growth, profits and success in terms of its internationalization pursuits. Additionally, this thesis aims to solve whether there are theoretical perspectives or theories that could explain the internationalization pursuits of e-commerce companies. Furthermore, the study aims to investigate and discover how the Finnish e-commerce companies have succeeded in their internationalization pursuits with respect to financial growth and performance.
The research was conducted as a qualitative study, utilizing the abductive research analysis method. The research was initiated with a literature review, where theoretical perspectives regarding the key concepts, e-commerce and internationalization, were examined. Furthermore, relevant internationalization theories have been researched, as well as factors that may have an influence on the internationalization success of e-commerce companies. The thesis was continued with an empirical research section, in which Finnish e-commerce companies were interviewed. The interview replies were analysed and reflected against the theoretical findings discovered from the literature review.
The success factors discovered from the empirical research were found as encompassing and complementary with respect to the factors that emerged from the literature review. The most suitable theories to explain the internationalization pursuits of e-commerce companies with respect to the literature review were the born globals theory and the N-OLI paradigm. In terms of further analysis regarding the complementarity of the empirical research results with regards to the theories examined in the literature review, the outcome was considered as partly consistent. The research results with regards to the Finnish e-commerce companies’ financial performance and growth in terms of internationalization, indicated that growth and success have been reached to some extent. However, further studies would be advisable to conduct to gain a more encompassing view.
In light of theoretical and practical implications, the findings in terms of success factors can be seen as beneficial to Finnish e-commerce companies considering internationalization. The internationalization pursuits of Finnish e-commerce companies is a scarcely studied subject in Finland, which is why the research results can be seen as scientifically and theoretically contributing
The role of mobile devices in online retailing:empirical evidence from Finland and Nigeria
No full textAbstract
The affinity between mobile devices and electronic commerce is strong, and mobile commerce is a large potential market, as an offshoot of electronic commerce. The margin between electronic commerce and mobile commerce is becoming gradually thinner. The mobile device is more than a transaction tool; it plays a central role in the whole of online shopping as a connector between retailers, online platforms and online shoppers, with a rich experience of noticeable heterogeneity in online retailing.
The study concentrates on the use of the tablet for online shopping, how it correlates to general online shopping and how it differs from other mobile devices regarding online shopping. The study utilised an integration of different research domains (marketing, psychology and a technological approach). This integration gives a broader perspective and deepens the understanding of the research topic.
The study adopts a quantitative methodology and utilises survey research, because of the online specific behaviour of tablet users, with structural equation modelling techniques.
The study contributes theoretically in four parts. First, the study is interdisciplinary and combines insights from marketing, psychology and information systems literature with an integrated model of tablet commerce to identify the antecedents of customer loyalty and contribute to marketing literature. Second, the study is a comparative study and discovers the impact of security, technology, utilitarian and eminent factors related to customer loyalty to the online retailer, which is a growing trend in two cultures. Third, the study reveals the mediating role of trust in explaining the interaction between reputation and loyalty across borders and the mediation between online shopping experience and reputation, trust, self-efficacy and privacy to predict customer loyalty to an online retailer in a developed nation. Fourth, the study discovered variation by gender in tablet commerce, based on the integrated model. The gender divergence is more significant on one antecedent of loyalty than the others.
Managers should also target online customers with promotional offers based on gender differences. The study’s managerial implication has been recommended and future research opportunities have been expanded.Tiivistelmä
Yhteys mobiililaitteiden ja verkkokaupan välillä on voimakas, ja mobiilikaupankäynti on suuri potentiaalinen markkina verkkokaupan sivujuonteena. Marginaali verkkokaupan ja mobiilikaupankäynnin välillä pienenee koko ajan. Mobiililaite on enemmän kuin vain kaupanteossa käytetty väline; se näyttelee keskeistä roolia verkkokaupankäynnissä ja toimii myyjien, verkkoalustojen ja verkkoasiakkaiden yhdistäjänä, ja verkkokauppojen heterogeenisyydestä on kertynyt runsaasti kokemusta.
Tutkimuksessa käytetään kvantitatiivista metodologiaa ja hyödynnetään survey-tutkimuksia sekä rakenneyhtälömalleja tablettitietokoneiden käyttäjien käyttäessä nimenomaan verkkopalveluja.
Tutkimus lisää teoreettista tietämystä aihepiiristä. Ensinnäkin väitöstutkimus laajentaa olemassa olevaa tietämystä mobiilikaupankäynnistä ja tablettikaupankäynti-ilmiöstä ja selittää uutta suhdetta, joka vallitsee helppokäyttöisyyden, yksityisyyden, maineen ja omiin kykyihin luottamisen sekä väliin tulevien korrelaattien luottamus ja kokemus välillä yhdistelemällä niitä sukupuoli-moderaattorimuuttujan kanssa ja keskittymällä tablettitietokoneiden verkkokauppasegmenttiin, jossa tavaroita ja palveluja ostetaan, joten tutkimus tarjoaa yleisen kehikon verkkokauppakuluttajien päätöksenteolle ollen merkittävä panos alan markkinointikirjallisuuteen. Toiseksi, tutkimus on tärkeä lisä myös siksi, että se vahvistaa kuvatun kaltaisen integroidun mallin toimivuuden ja sen sovellukset eri maissa. Kolmanneksi, tutkimus paljastaa luottamuksen välittäjän roolin maineen ja lojaliteetin rajat ylittävän vuorovaikutuksen selittäjänä sekä yhdyssiteen verkkokauppakokemuksen ja maineen, luottamuksen, omiin kykyihin luottamisen ja yksityisyyden välillä, kun on tarve ennustaa verkkokauppoja koskevaa asiakasuskollisuutta kehittyneillä markkinoilla. Neljänneksi, tutkimus edistää ostouskollisuutta käsittelevää kirjallisuutta verratessaan tablettikaupankäyntiä koskevia kuluttajahavaintoja niin Suomen kuin Nigerian kansallisilla markkinoilla. Kahden maan konteksti tarjoaa ainutlaatuisen mahdollisuuden ymmärtää sitä, kuinka asiakkaat eroavat toisistaan kansalliset rajat ylittävillä markkinoilla käytetyn datan käsittäessä kuluttajia epäsuhtaisilla kansalliset rajat ylittävillä markkinoilla, jotka edustavat kehittyneitä ja kehittyviä markkinoita sekä väestömäärältään pieniä ja suuria markkinoita ja jotka ovat lisäksi kulttuurillisesti heterogeenisia.
Tutkimus esittää paranneltua ja räätälöityä päätöksentekoa tukevaa järjestelmää johdon avuksi ja asiakkaiden päätöksenteko-ongelmien ratkaisemiseksi. Tutkimuksen liikkeenjohdolliset johtopäätökset ovat selviä, ja niihin liittyviä tulevaisuuden tutkimusmahdollisuuksia on korostettu
Visualizing Cultural Emotional Intelligence Literature : A Bibliometric Review 2001 – 2020
No full textErgoTalks Unplugged: Digital Discourses and Ergonomic Practices Among Remote Knowledge Workers
No full textThe mass usage of remote work has precipitated a radical shift in ergonomic
education from structured, expert-driven guidance to unstructured, user-generated
web-based discourse. This study examines YouTube communities as fluid, informal
learning spaces where remote workers actively experiment with ergonomics. Through
thematic analysis of high-engagement YouTube videos, the study finds five main
thematic pillars: adaptability and personalization, do-it-yourself (DIY) ergonomic
solutions, holistic ergonomics emphasizing physical and psychological comfort, peergenerated engagement, and dynamic content relevance. It is apparent from the
results that remote workers prefer practical, flexible, and budget-friendly ergonomic
approaches over conventional procedures and frequently use everyday objects in
innovative ways to optimize their comfort and work efficiency. Quantitative results
indicate the best video length of about 20 minutes, finding a balance between depth
of information and cognitive load on the audience in the best way. Theoretically, the
research applies the Human Factors and Ergonomics (HFE) model to include flexible,
peer-mediated informal learning modes. Managerially, the research points out the
strategic benefits of integrating informal digital content into organizational ergonomic
training programs to foster holistic employee well-being, enhance engagement, and
sustain productivity in remote work settings.ei tietoa saavutettavuudest
Customer vs. e-tailer:how tablet affects mobile commerce
No full textAbstract
The emergence of mobile devices, especially the tablet, has created chances and challenges for mobile commerce vendors across the continents, as they seek to increase their profits and optimize the users’ online shopping experience. This study examines how mobile devices affect mobile commerce with regards to tablet usage for online shopping in developed and developing nations. The intervention of mobile devices in mobile commerce should be aboveboard, so that it can be easily understood by both, customers and e-tailers. An exploratory and confirmatory factor analysis was conducted to validate the constructs while structural equation modelling was employed to test the hypotheses based on 550 respondents’ feedback. The findings show that the reputation of an e-tailer’s website is the determinant of trust to use a mobile tablet for online shopping while ease of use colligates with customer loyalty. Future research can concentrate on the impact of using a tablet for sales increase or how social media apps influence mobile commerce by using a tablet, with a focus on generation X and Y of developed and developing countries. This research impacts and extends the growing body of knowledge on usage of mobile devices. This study reveals the need for e-tailers to combine their in-house strategy with emerging technology and create a technology plan that targets consumer interest. Online vendors need to target the tablet users globally when optimizing their websites, for effective visibility and usability. This action plan will facilitate a cordial customer-e-tailer relationship. This study on mobile commerce in the context of tablet usage is paramount to the marketing practitioners and the scholars. This is a scanty research domain, but there is more publicity about the study on practitioner’s electronic and print media. Due to this limitation in academia, this study contributes to filling some research vacuum in mobile commerce
Female unemployment in an emerging economy : A study of online social support as a coping strategy
No full textAbstractThe increased use of social media has resulted in active participation of women on social media platforms, specifically Facebook, Twitter, and Instagram. However, very little research has been carried out, specifically, on how women cope with the challenges of unemployment using social media networks. Thus, many women resort to different means as a coping strategy during their unemployment. In the face of rapid diffusion of social platforms, it is unclear how women personality traits influence their use of the social media. Similarly, it is also unclear how women’s experiences with these social networks, as a medium of online social support, serve as a coping strategy in the period of unemployment from the perspective of an emerging market. A quantitative research was employed. Hence, a questionnaire was used as its research instrument. Women Facebook users were contacted to fill the questionnaire between May and July 2019. There were 1,473 respondents. Their responses were utilized with SPSS for regression analysis, mediation analysis, and moderation analysis. This finding shows that educational achievement is a crucial factor in the ability of unemployed females to leverage online social support for employment. This study touched on the limitations of the previous works and areas for future study.Abstract
The increased use of social media has resulted in active participation of women on social media platforms, specifically Facebook, Twitter, and Instagram. However, very little research has been carried out, specifically, on how women cope with the challenges of unemployment using social media networks. Thus, many women resort to different means as a coping strategy during their unemployment. In the face of rapid diffusion of social platforms, it is unclear how women personality traits influence their use of the social media. Similarly, it is also unclear how women’s experiences with these social networks, as a medium of online social support, serve as a coping strategy in the period of unemployment from the perspective of an emerging market. A quantitative research was employed. Hence, a questionnaire was used as its research instrument. Women Facebook users were contacted to fill the questionnaire between May and July 2019. There were 1,473 respondents. Their responses were utilized with SPSS for regression analysis, mediation analysis, and moderation analysis. This finding shows that educational achievement is a crucial factor in the ability of unemployed females to leverage online social support for employment. This study touched on the limitations of the previous works and areas for future study
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