1,720,969 research outputs found
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
“Gauging Customers Attitude in against of Brand Extension, A Mediating Role of Customer Innovativeness”: Study of Life-Buoy Pakistan
Full text linkIn recent times Brand Extension is treated as the strategy, which found to more applicable then the launching of new brands. But launching of new products through the existing Brand Name has also some limitations and risks, which company must consider before implementing the strategy of Brand Extension. As mentioned by the literature of existing research work there are various variables like Brand Similarity, Brand Reputation, Multiple Brand Extension and Parent Brand Characteristics which are treated as predominant, in the category of independent variables, which are creating impact of the Customer Attitudes, towards Brand Extension, and our research model is also based upon these research variables and we have also included a mediating variable, Customer’s Innovativeness in order to develop more clear picture of our research, and t=through the implementing the statistical tools through the use of SPPS it has been clear that most of the independent variables are creating significant impact on the Customer’s Attitude towards the strategy of Brand Extension, especially in association with the mediating variable, Customer’s Innovativeness. Keywords: Brand, Brand Extension, Customer’s Attitud
Analyzing the Effect of Outsourcing by SMEs on Company’s Performance Moderating Role of Risks Associated with Decision of Outsourcing: Evidence from SMEs operating in Karachi
Full text linkOutsourcing is a strategy which is even treated as a risk free for the conduction of business but the decision might not always ensure desired quality and results. Thus there is significant need of evaluation of outcomes associated with outsourcing decision, especially in Under Developed Countries (UDC) and Least Developed Countries (LDC) where there is significant lacking of research work on this strategy. Thus the aim of this research is to check the results associated with outsourcing in terms of its importance, especially for the most important sector of Pakistan’s economy (SMEs). Thus data has been collected from all those who are working on managerial positions in SMEs operating in Karachi and after detailed statistical testing through AMOS it has been revealed that outsourcing is fruitful for SMEs but results might be different for different types of SMEs as well as if we analyze small enterprises and medium enterprises on separate basis.. Keywords: Outsourcing, SMEs, Cost, Quality, Firms Performanc
Direct Franchising as Business Model with Moderating Role of Managerial Skills and Education Level of Franchisee: Evidence from Franchisees of Karachi
Full text linkFranchising is a model for conducting business since mid 1800’s and now franchising is a prominent part of the economy and a central phenomenon in entrepreneurship. There is sufficient amount of literature available which exemplifies the reasons for operating through franchises rather than own outlets. But there is significant lacking of research which can describe factors responsible for franchisee’s motivation or factors which encourage entrepreneur to prefer franchise over own business or job. In addition to this most of the prior research work is from Western countries and there is minimal amount of research literature available from South Asian Perspective. Thus the purpose of this research is to highlight the importance of various factors which foster an entrepreneur to operate as a franchisee in the context of Pakistan. Therefore this research is immensely important in understanding of factors fostering preference of franchisee. Moreover this research is also beneficial for enhancement of literature and research work related to the topic in the context of Pakistan, Asia and other developing countries of the world. Keywords: Franchise, Business Model, Franchisee, Preference, Entrepreneurs, Developing Countries and Business Failur
Highlighting the Impact of Electronic Marketing Practices (EMP) on the Performance of SME’s Operating in Least Developed Countries: Evidence from the SME’s Operating in Pakistan
Full text linkRole of SME’s is predominant in each and every country, in fact they are responsible for economic growth of the country as well as in the improvement of social lives. But in Least Developed Countries (LDC) like Pakistan there is no extensive research work in this category except some which are just focusing on the definition of SME’s and highlighting their challenges and issues. But in the developed countries there is a heap of research work on this topic which highlights their performance and factors associated with their performance. Hence through taking the reference of research on the topic conducted in Pakistan as well as abroad we have develop the research model in order to determine the impact of E-Marketing practices of SME’s on their business performance. The model was then translated into the questionnaires and through the collection of responses through 400 respondents working on top level position in well established SME’s across Pakistan, and through the analysis of data collected t through the closed ended questionnaire we have implemented, co relational analysis and second order Confirmatory Factor Analysis we analyzed that E-Marketing is significant in enhancing the performance of SME’s and must be use in a better way to optimize the performance of SME’s. Keywords: SME’s, E-Marketing, LD
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