4 research outputs found
PENGARUH ISI PESAN TAYANGAN NET 86 TERHADAP PERSEPSI MASYARAKAT KEPADA POLISI
Get PDFThe study entitlesthe effect of Net 86 Program’s messages toward public perception to the policeman. This study uses quantitative method with path analysis. The purpose of the study was to see the effect of Net 86 Program’s messages toward public perception to the policeman. The result showed that this variable significantly influences the public perception to the policeman. The variable of 86 program’s message influences significantly the public perception about 35,8%. The variable of message’s content becomes the most influence variable on the public perception to the policeman. the result of the study showed that the variable of message’s content significantly influences the public perception to the policeman in social media twitter, who follow the Net 86’s twitter account,. It finally influences the public perception in social media twitter if the message conveyed is important, popular, and factual
PENGARUH ISI PESAN TAYANGAN NET 86 TERHADAP PERSEPSI MASYARAKAT KEPADA POLISI
Get PDFThe study entitlesthe effect of Net 86 Program’s messages toward public perception to the policeman. This study uses quantitative method with path analysis. The purpose of the study was to see the effect of Net 86 Program’s messages toward public perception to the policeman. The result showed that this variable significantly influences the public perception to the policeman. The variable of 86 program’s message influences significantly the public perception about 35,8%. The variable of message’s content becomes the most influence variable on the public perception to the policeman. the result of the study showed that the variable of message’s content significantly influences the public perception to the policeman in social media twitter, who follow the Net 86’s twitter account,. It finally influences the public perception in social media twitter if the message conveyed is important, popular, and factual
Pembentukan dan Pelatihan Event Organizer sebagai Sarana Promosi Potensi Desa
No full textPengabdian ini berjudul pembentukan dan pelatihan event organizer di Desa Taman Jaya sebagai sarana promosi potensi desa. Tujuan dari pengabdian ini Masyarakat mengetahui Pembentukan EO dan meningkatnya pengetahuan mengenai EO di Desa Taman Jayap. Lingkup kegiatan pada kegiatan ini yaitu pelatihan dan pembentukan EO pada pemuda dan karang taruna mengenai EO sebagai sarana promosi potensi desa. Metode pada pengabdian ini yaitu melakukan survey pada desa, PAPSI, dan masyarakat lalu pada kegiatan dilakukan presentasi, diskusi, dan tanya jawab mengenai materi. Hasil pengabdian ini yaitu pemuda dan karang taruna mengetahui pentingnya pelatihan dan pembentukan EO di Desa Taman Jaya sebai saran promosi potensi wisata desa mereka. simpulan dari kegiatan pengabdian ini para pemuda memahami arti pentingnya EO sebagai wadah untuk promosi wisata alam unutk meningkatkan jumlah wisatawan dan perekonomian masyarakat
STRATEGI KOMUNIKASI PEMASARAN NUR RIZQI WISATA CIANJUR (Studi Kualitatif Deskriptif Mengenai Strategi Komunikasi Pemasaran Nur Rizqi Wisata dalam Membangun Brand Awareness)
Get PDFHusnul Rahayu, 1741911003. This final project is entitled Marketing Communication Strategy Nur Rizqi Wisata Cianjur. Supervisor Muhammad Tanziil Suherman, M.I.Kom. Department of Public Relations, Faculty of Administrative Sciences and Humanities, University of Muhammadiyah Sukabumi.
This study uses a qualitative method with a descriptive approach. The purpose of this study was to determine the message strategy and media selection carried out by Nur Rizqi Wisata in building brand awareness, as well as to find out the obstacles of Nur Rizqi Wisata in her efforts to build brand awareness.
Based on the results of the research and data findings that have been described, the communication strategy used by Nur Rizqi Wisata in building Brand Awareness is a focus on the Word of Mouth strategy implemented through the Integrated Marketing Communication (IMC) method. Integrated Marketing Communication is implemented using Advertising, Sales Promotion, Personal Selling, Direct Marketing, and Public Relations. The media selection strategy in building brand awareness is to use Digital Word of Mouth through Digital Marketing, which includes websites, Google My Business, and social media. As well as the obstacles faced by Nur Rizqi Wisata in building brand awareness is the lack of product knowledge for customers
