1,721,050 research outputs found
The roles of brand experience in forming loyalty intention
No full textDrawing from observations on branding theories, this study aims to examine the roles of brand experience dimensions (i.e. sensory, affective, behavioral, and intellectual) in forming loyalty intention towards sports brands. A survey based quantitative approach is employed to examine the posited hypotheses. A total of 320 participants were involved in the final sample. Analysis of structural equation modeling (SEM) revealed that out of four dimensions of brand experience, sensory had the most significant effect on consumer loyalty intention towards sports brands, followed by affective factor and behavioral factor. Marketing practitioners have come to realize that understanding how consumers experience brands is critical for developing marketing strategies that help to increase positive brand experience. Direction for future research is also provided
Brand Image Benefit And Satisfaction: Roles of Symbolic, Functional, Social, And Experiential Benefits
Full text linkThe aim of this study is to examine the effects of brand image benefits of symbolic, functional, social, and experiential on the overall satisfaction. A survey using 400 respondents is used to measure these effects. The theoretical and statistical relationship among these constructs are developed and verified by Smart Partial Least square (PLS) statistical software. Result show that symbolic, experiental, and function benefit are significant predictor of overall satisfaction, with experiential benefit as the most important followed by functional benefits. This study provides important implications on marketing and brand positioning
Faktor penerimaan media sosial dalam pemasaran di kalangan industri kecil dan sederhana (IKS) di Labuan
Full text linkDalam arus globalisasi dan liberalisasi, teknologi maklumat dan komunikasi merupakan kaedah yang paling kos efektif untuk membantu sesebuah syarikat memperolehi pasaran yang lebih luas serta meningkatkan kemampuan bersaing dengan syarikat yang lebih besar. Walaubagaimanapun, ketidakmampuan dan ketidakupayaan mereka untuk memanfaatkan kemudahan dan kelebihan pemasaran melalui media sosial menjadikan pengusaha IKS hilang daya saing dalam pemasaran. Tahap penerimaan dan penggunaan media sosial yang rendah dilihat sebagai punca kepada permasalahan ini. Oleh yang demikian, melalui kaedah “mixed method†kajian ini cuba untuk mengeksplorasi secara mendalam faktor-faktor dalaman dan luaran yang mempengaruhi penerimaan media sosial sebagai strategi saluran pemasaran dalam kalangan pengusaha IKS di Malaysia khususnya di WP Labuan. Keputusan kajian ini membuktikan bahawa faktor-faktor yang berkaitan dengan ciri-ciri penerima (CCP) dan faktor persekitaran (PR) mempunyai pengaruh yang signifikan, manakala faktor berkaitan dengan ciri-ciri inovasi (CCI) tidak mempunyai pengaruh yang signifikan terhadap penerimaan media sosial dalam pemasaran di kalangan IKS. Turut dibuktikan adalah faktor yang berkaitan dengan ciri-ciri penerima adalah faktor yang paling kuat mempengaruhi penerimaan media sosial di kalangan IKS Labuan. Kesimpulan dan cadangan kajian di masa depan turut dibincangkan
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Media sosial dan pemasaran Produk Industri Kecil dan Sederhana (IKS) di Wilayah Persekutuan Labuan, Malaysia
Full text linkMedia sosial berperanan penting dan terbukti menjadi platform pemasaran atas talian yang sangat berkuasa, efektif, efisien dan lebih produktif. Walaubagaimanapun, disebalik kecanggihan teknologi dan kuasa pemasaran yang ada, isu penggunaan media sosial yang masih rendah membataskan kuasa persaingan pasaran dikalangan IKS tempatan. Melalui adaptasi teori organisasi, kajian ini cuba untuk meninjau secara terperinci faktor-faktor yang mempengaruhi penerimaan media sosial sebagai strategi saluranpemasaran dalam kalangan 165 pengusaha IKS di sekitar W.P Labuan. Berdasarkan analisis menggunakan smart PLS mendapati bahawa 81.1% daripada varians dalam tahap “penerimaan media sosial (PMS)” dapat dijelaskan oleh ciri-ciri inovasi (CCI), ciri-ciri penerima (CCP), dan faktor persekitaran (PR). Namun demikian, hanya ciri-ciri penerima dan faktor persekitaran sahaja yang mempunyai hubungan yang signifikan terhadap penerimaan media sosial manakala tidak kepada ciri-ciri inovasi. Turut dibuktikan bahawa ciri-ciri penerima adalah merupakan faktor yang tertinggi mempengaruhi penerimaan media sosial di kalangan IKS di Labuan. Kesimpulan dan cadangan kajian di masa depan turut dibincangkan
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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